IV.
Pre-Test
1. c
2. a
3. a
4. a
5. c
VI. Practice Tasks
-The executive summary component of your business plan exists to give readers an overview of
the entire document, allowing them to understand what they can expect to learn. “Investors will
read the executive summary to decide if they will even bother reading the rest of the business plan.
-Environmental analysis is a strategic tool. It is a process to identify all the external and internal
elements, which can affect the organization's performance. The analysis entails assessing the level
of threat or opportunity the factors might present.
-The business description usually begins with a short description of the industry. When describing
the industry, discuss the present outlook as well as future possibilities. ... Detail whether the
business is a sole proprietorship, partnership or corporation, who its principals are, and what they
will bring to the business.
Practice Task 2 - JUSTIFY ME.
1. False-executive summary is the last major section
2. True
3. True
4. True
5. True
6. True
7. False-not all societal environment must be critically evaluated
8. True
9. True
10. True
VII. Post Test
1-5.
-Your business name and location.
-Products and/or services offered.
-Mission and vision statements.
-The specific purpose of the plan (to secure investors, set strategies, etc.)
6-8
-Micro External Environment Analysis (General or Remote Level Environment)
-Micro Internal Environment Analysis (Operating Level)
-Firm Level Internal Analysis.
9-10.
A social variable is a set of attributes, which are characteristics of people. Another social variable
is social class, which describes the socioeconomic level a person's income level meets, such as
lower, middle, or upper class.
15-17
An industry analysis consists of three major elements: the underlying forces at work in the
industry; the overall attractiveness of the industry; and the critical factors that determine a
company's success within the industry.
18-20.
The company description section of your business plan is typically the second section, coming
after the executive summary.
The company description outlines vital details about your company, such as where you are
located, how large the company is, what you do, and what you hope to accomplish.
The company description of your business plan describes the vision and direction of the company
so potential lenders and partners can develop an accurate impression about who you are.