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Persuasive Writing Tips & Techniques

This document outlines 5 techniques for persuasive writing: 1) Know your audience to tailor the message, 2) Appeal to the audience's emotions to motivate them, 3) Establish credibility, 4) Be original, and 5) Polish writing skills with simple language that evokes emotion to motivate readers. It also provides additional tips for using simple language, avoiding overload, and storytelling to connect on an emotional level.

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Clara Manrique
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42 views1 page

Persuasive Writing Tips & Techniques

This document outlines 5 techniques for persuasive writing: 1) Know your audience to tailor the message, 2) Appeal to the audience's emotions to motivate them, 3) Establish credibility, 4) Be original, and 5) Polish writing skills with simple language that evokes emotion to motivate readers. It also provides additional tips for using simple language, avoiding overload, and storytelling to connect on an emotional level.

Uploaded by

Clara Manrique
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

5 Persuasive Writing Techniques To Remember

 Know your audience. The first thing you need to do to be able to persuade people is to know
exactly which of them you're talking to. ...
 Appeal to their emotions. Knowing your target audience allows you to look at your content from
their point of view. ...
 Be credible. ...
 Be original. ...
 Polish your writing skills.

 Use Simple Language


 Don’t overload your content.
 Write as simply as possible.
 Make your message accessible to every reader.
 Don’t use complex terminology unless you need to. If you do need to, explain it in simple words.

  Touch the Emotions


 Evoke emotion in the reader.
 As we know, emotions are the main motivation behind making a purchases or sealing a business
deal.
 Emotions awaken desire. As Napoleon Hill said: “The starting point of all achievement is desire.”

 Storytelling is really a catch-all technique—you can and should use it in combination with any
and all of the previous nine strategies. But the reason why storytelling works so well lies at the
heart of what persuasion really is.

Creative Confidence
Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs,
attitudes, intentions, motivations, or behaviors. Wikipedia

-the action or fact of persuading someone or of being persuaded to do or believe something.

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