Strategy Case:
St. George University is a university with a prestige education with well-known preschool, secondary and
tertiary education. Its undergraduate programs include business courses like accounting, marketing, and
economics. The university is recognized by both CHED and PAASCU, with its autonomous status. It
also rosters with successful alumni. However, the university is facing a problem this few years due to the
economic condition of the country. The decreasing number of enrollees is due to the transferring of
students to other universities; faculty demands of higher salaries that resulted in their “moonlighting” to
other institutions and lastly, modern facilities have aged with time.
Time Context: October 2019
Perspective: University President
Central Issue: Due to the declining economic condition of the country that resulted to the depletion of
the number of enrollees, St. George University is facing the difficulty to provide enough salaries for their
faculty and staff.
Statement of Objectives:
1. To solve the problem of the depletion of the enrollees and the lack of finance to provide salaries
for their faculty and staff
2. To provide alternatives and concrete solution to the university’s problem and to the condtition of
the country.
Areas of consideration:
1. Low number of enrollees of St. George University means declining number of students due to the
high rate of tuition
2. The faculty and staff of the universities
Alternative Courses of Action:
1. Decrease tuition fee rate
2. Reduction of courses
3. Reduction of staff and faculty
Decision Matrix:
Alternatives
Variables Decreased tuition Decrease of Reduction of staff and
fee rate courses faculty
Risks 3 2 4
Costs 3 2 4
Benefits 5 5 3
Ease of Implementation 1 3 1
Total 12 13 (highest) 12
Conclusions: The main problem of the St. George University is the number of courses they offer
followed by the number of their faculty and staff.
Recommendations: St. George University should consider reducing the courses that they offer and that
would result to the reduction of the number of their faculty and staff. They should also consider lowering
their tuition fee rate.
Action Plan: Reduction of courses
Activities Objectives Division Persons Costs Time
Responsible
Consideration of the To have courses Administration Php 3 months
courses to be which is the Department xxxx
emitted university considers
their forte
Compensation for To be able to Administration Human Php 3 months
the desired accumulate finance Department Resources xxxx
employees to be for the remaining Officer
fired faculty and staff
Lowering of tuition To increase the Finance Finance Php 4 months
fee rates number of enrollees Department officer xxxx
Gantt Chart: Year 2019
Activities Jan Feb Mar Apr May June Jul Aug Sept Oct Nov Dec
Consideration x x x
of the courses
to be emitted
Compensation X x x
for the desired
employees to
be fired
Lowering of x x x x
tuition fee
rates
Strategy Case: Fresh Choice
Fresh Choice is a family-owned corporation engaged in multifaceted fishing business activity. Among
these related businesses are commercial fishing, cargo freight forwarding, cold storage and tuna
processing. The company harvest wide variety of marine life. In existence for the last 45 years, Fresh
choice has been enjoying good business. Its profits have consistently increased for the last 28 years.
Some of the problems encountered by Fresh Choice include threat and dangers to fishermen’s lives.
Extreme fatigue, vessel inability, flooding, ship malfunctioning, captain’s efficiency and other related
disasters present occupational hazards to fishermen.
Title of the case: Fresh Choice
Time Context: October 2019
Perspective: Vice-President of Operations of fresh choice fishing company
Central Issues: Occupational Hazards is one the problem of the company fresh choice and their high
operational expenses.
Statement of objective:
1. To improve the compensation security to the workers
2. To minimize the occupational hazard the fishermen faces
Areas of consideration:
1. Minimize operational expenses
2. Occupational hazards
Alternative Courses of action:
1. Give additional security and safety compensation
2. Limitations in fishing (quota based)
Decision Matrix
Variables Alternatives
1 2
Risks 3 2
Costs 4 5
Benefits 5 5
Ease of 4 2
implementations
Total 16 (highest) 14
Conclusions: The main issue of Fresh Choice is that they do not give limits to fishermen in terms of
harvesting marine lives which expose them to occupational hazards more.
Recommendation: Fresh Choice should give importance to the occupational hazards that the
employees might face, therefore having a quota based management will lessen the risk.
Action Plan: Implement high security and safety to employees
Activities Objectives Division Persons Costs Time
Responsible
Discuss the To General General Estimated 2 Weeks
compensation and compensate Department Team Head PHP
security of the and secure 300000
employees the safety of
every workers
Give scheduling in Minimize the Operations Operations Estimated 1 month
each workers in working time Department/ Team Head/ PHP
terms of in the sea HR HR Team 200000
harvesting which lessens Department head
occupational
hazards
Gantt Chart: Year 2019
Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Discuss the x x
compensation
and security of
the employees
Give x
scheduling in
each workers in
terms of
harvesting
Strategy Case:
Vifel Cooperative Bank is a financial entity wherein its members are its stakeholders. The bank espouses
the seven cooperative principles of voluntary and open membership, democratic member control,
member economic participation, autonomy and independence, education, training and information, co-
operation among cooperatives, and concern for community. The bank provides a wide range of banking
and financial services to its customers. This includes savings and credit facilities like deposits, salary,
teacher, housing, and auto loans, banking accounts and other related-financial services. Through this
bank, members are able to build their own homes. Auto loans likewise allow the members to purchase
cars. Parents can send their children to school through their credit facilities by educational support. They
had also supported its members to open their own business ventures. Given the success of Vifel
Cooperative Bank, its members have defaulted in the payment of their loans. This is because of the lack
of income and the reality of the lack of knowledge in handling one’s finances.
Title of the Case: Vifel Cooperative Bank
Time Context: March 2016
Perspective: Branch Manager
Central Issue: Inefficient loan collection to debtors
Statement of Objectives:
1. To solve the issue in loan collection
2. To address the default in the inefficient collection of loans
Areas of Consideration:
1. Inefficient collection of loans:
2. Rules and objectives in borrowing money
Alternative Course of Action:
1. Give penalties to late payers of debt
2. Form new rules in borrowing money
Decision Matrix
Alternatives
Variables 1 2
Risks 5 4
Costs 2 4
Benefits 5 3
Ease of Implementation 4 4
Total 16 15
Conclusions: The issue of the Vifel Cooperative bank is that they do not have strict rules in collecting
loans followed by rules and regulations that is not implemented in terms of borrowing money from the
bank..
Recommendations: Vifel Cooperative bank must give importance in giving penalties to debtors who
defaults payments and they can also implement strict rules to avoid debtors in borrowing money who
defaults payments afterwards.
Action Plan: Efficient collection of debts
Activities Objectives Division Persons Costs Time
Responsible
Form teams to To form dynamic General General Estimated 3months
issue penalties and result oriented Department Department Head PHP 10000
and rules in collection teams
collection
Formation of To form dynamic Finance Finance Officer, Estimated 3 weeks
collecting teams and result oriented Department Collection Php xxxx
collection teams Department
Gantt Plan: 2016
Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Form teams to x x x
issue penalties
and rules in
collection
Form teams to use x x
software apps in
reminding the
debtors (due’s,
balance and etc)
Strategy Case:
Gretchen Hotel is a five-star upscale hotel situated in Manila. It boosts of its amenities and facilities that
can cater to any needs of the guests. It may be situated in the city, it has a calming and soothing
ambience that adds to the beauty of the hotel. Gretchen Hotel houses 375 cleanly maintained rooms of
different size and three restaurants. On the ground floor are boutiques that sell antique items and other
items for casual needs.
Title of the Case: Gretchen Hotel
Time Context: October 2010
Perspective: Manager
Central Issue: Although Gretchen Hotel is a five-star upscale and popular hotel, its average occupancy
monthly is only 48%.
Statement of Objectives:
1. To assess what is lacking in Gretchen Hotel
2. To develop strategies functional enough for the rise of its occupancy
Areas of Consideration:
1. Occupancy rate not making it to half of 100%, only 48%
Alternative Course of Action:
1. Work with real estate agents
2. Target the right market
3. Create packages and promotion
Decision Matrix:
Alternatives
Variables Working with real Target the right Create packages and
estate agents market promotion
Risks 2 3 2
Cost 3 3 2
Benefit 5 4 5
Ease of Implementation 3 3 3
Total 11 13 (highest) 12
Conclusions: Gretchen Hotel is a world-class hotel but it is not as popular as it seems for their average
occupancy monthly is only 48%.
Recommendations: Although popularity is not evident through Gretchen Hotel average occupancy
monthly which totals to only 48%, this can be boosted. Through social media platforms such as
Facebook, Instagram, and Twitter, the masses will know about this hotel. Create packages fit for the
budget of the customers. Targeting the right market can also increase the hotel’s occupancy rate.
Having adequate and upscale facilities, there is a great possibility for the Gretchen Hotel to rise to
success.
Action Plan: Increase occupancy percentage
Activities Objectives Division Persons Costs Time
Responsible
Work with real estate Real estate Marketing Human Php xxxx 3 months
agents agents can Department Resources
recommend Officer
Gretchen Hotel to
guests
Target the right market To focus in one Marketing Corporate Php xxxx 2 months
classification of Department Sales Manager
customers
Create packages and To help save Marketing Corporate Php xxxx 1 month
promotion people money but Department Sales Manager
still targeting with
strong pricing for
the hotel
Gantt Chart: Year 2010
Activities Jan Feb Mar Apr May June Jul Aug Sept Oct Nov Dec
Work with real x x x
estate agents
Target the right x X
market
Create x
packages and
promotion
Strategy Case:
Violet Dreams is a company engaged in manufacturing of stuffed toys, dolls, and pillows. The company
has so far grown, having withstood the economic ups and downs that the country experienced in the
past. A sole proprietorship, Violet Dreams has no less than 95 sewers, including designers, cutters,
handcrafters who are paid piece by piece, the others are paid weekly or monthly. The store sells its
stuffed toys through its own specialty stores having 12 outlets each located in of the leading malls in the
country. Its peak season is during special occasions like Christmas and Valentine’s day generating good
sales. Maintaining 12 outlet stores have become challenging for Violet Dreams regardless of their stuffed
toys popularity during birthdays and considering the seasonality of the products. During lean months,
monetary obligations such as rental payments, utilities, and salary wages have become a burden to the
company.
Title of the Case: Violet Dreams
Time Context: January 2012
Perspective: Consultant
Central Issue: The company has low income during lean seasons
Statement of Objectives:
1. To determine better strategies in promoting the business
2. To address the operational expenses increase
Areas of Consideration:
1. Distribute Management
2. Strategy in terms of product distributions to the outlets Marketing: Only distributed to their 12
retailer shops
Alternative Coursed of Action:
1. Advertise the products in the market through the use of social media
2. Give promos and discounts Promote products through social media platforms such as Facebook,
Instagram, and Twitter
Decision Matrix
Alternatives
Variables 1 2
Risks 2 3
Costs 1 4
Benefits 5 5
Ease of Implementation 2 5
Total 10 17
Conclusions: The problem of the company violet dreams is the distribution of the products which they
only sell in their own retail stores which decreases the competitive advantage
Recommendations: Expand the distribution in merging with other retail stores and give promos and
discounts
Action Plan: Expansion of business
Activities Objectives Division Persons Costs Time
Responsible
Form teams to create To Marketing Marketing PHP 10000 3 Months
strategic advertisement advertise Department Head
the
products
more
Give discounts and To build Marketing Marketing 5months
promo’s especially loyal Department Officer PHP 10000
during holidays ( buy 1 customers
take 1, 30% of with a and attract
minimum purchase of --- new ones
-)
Gantt Chart: Year 2012
Activities Jan Feb Mar Apr May June Jul Aug Sept Oct Nov Dec
Form teams to X X
create strategic
advertisement
Give discounts X X X X X
and promo’s
especially during
holidays ( buy 1
take 1, 30% of
with a minimum
purchase of ----)
]
Strategy Case:
Rosewater Hospital is a medium-sized institution that provides health care and other treatment services to
patients. Situated in Manila, it was founded by a group of professional physicians who joined hands to work
for the community and the sick by providing medical care, therapy, and other forms of medical intervention.
Given this admission rate of 58%, Rosewater Hospital has to deal with high electric bills considering that all
rooms are air-conditioned. The wages and salaries of their employees are fixed costs regardless of the
number of patient admitted. Rosewater Hospital is compelled by law to admit any patient even if the person
is not able to make deposit payment.
Title of the Case: Rosewater Hospital
Time Context: May 2012
Perspective: Consultant
Central Issue: Addressing the financial limitations of the hospital as to continue the institution’s operations
due to the barely sufficient admission rate.
Statement of Objectives:
1. To increase the admission rate of the hospital
2. To align the institution’s income to the outpour
Areas of Consideration:
1. Fixed income of the staff regardless on the number of patients being admitted
2. The medical institution is obliged to admit the patient even without deposit
3. Huge percentage of beds are idle resulting to higher utility expenses
Alternative Coursed of Action:
1. Reconstructing the rooms into economy friendly
2. Implement a strict collection policy to the patients who already acquired services from the hospital
Decision Matrix
Alternatives
Variables 1 2
Risks 4 3
Costs 5 2
Benefits 5 5
Ease of Implementation 3 3
Total 17 12 (highest)
Conclusions: The main issue of the hospital is the operating expenses that increase which results in lower
admission and low income to the hospital.
Recommendations: Rosewater hospital must consider constructing the rooms into much economy friendly
which does not require a high payment but still gives the same service to the patients
Action Plan: Reconstruct the idle beds into an economic-friendly ward
Activities Objectives Division Persons Costs Time
Responsible
Discussion of the To have a Head Leader 2 weeks
proposed project with comprehensive Project PHP
the committee assessment of the Committee 100000
project to specific
tasks of the
project
implementation
Financing the project To support the Project Committee Head Php xxxx 3 months
project Financing
economically Committee
Connection To implement the Monitoring Committee Head Php xxxx 6 months
project fully Committee
Evaluation of the project To have Head Committee Head Php xxxx 2 weeks
feedbacks on how Project
effectively the Committee
project has solved
the problem
Gantt Chart: Year 20
Activities Jan Feb Mar Apr May June Jul Aug Sept Oct Nov Dec
Discussion of the x
proposed project
with the
committee
Constructing the X X X X X
wards
Strategy Case:
Security Agency Philippines is a privately owned and operated business enterprise aimed at providing
safety and security to individuals, premises and buildings, and businesses. It hires professional
investigators, security guards, and security personnel. These personnel can be armed or unarmed.
Currently, Security Agency Philippines is performing well and their customers are slowly rising due to
high demands. There is a need to hire more security personnel.
Title of the Case: Security Agency Philippines
Time Context: July 2013
Perspective: Security Consultant
Central Issue: Rosewater Hospital has high operating expenses with low occupancy rate
Statement of Objectives:
1. To reduce expenses incurred without compromising the quality of services they provide to their
patients.
2. To inflate the admission rate of the hospital.
Areas of Consideration:
1. To address the rules and regulations
2. To addres the room capacity
Alternative Coursed of Action:
1. Hire more security personnel
2. Reconstructing the rooms into economy friendly
Decision Matrix
Alternatives
Variables Hire more security personnel Heighten the level of security
Risks 2 2
Costs 5 5
Benefit 5 4
Ease of Implementation 3 3
Total 15 (highest) 14
Conclusions: Security Agency Philippines has a high demand of work especially in their line of
business. The lack of security personnel is being considered as the lacking quality of work organization.
Recommendations: Security Agency Philippines should hire more security personnel equipped with
knowledge and skills regarding safety and security. The security should be heightened also due to the
situation of the world today.
Action Plan: Hire more security personnel
Activities Objectives Division Persons Costs Time
Responsible
Hire more people who To increase Human Human Php xxxx 2 months
are equipped with skills the number Resources Resources
and knowledge about of security Department Officer
safety and security personnel
Training of the hired Improve the Human Committee Php xxxx 3 months
persons skills and Resources Head
gain more Department
wisdom
gain more
skills
Heighten the security the safety Operations Security Php xxxx 2 months
and safety of the and and Officer
members of the anonymity Security
organization of the Department
members
and to keep
the
employees
safe
Gantt Chart: Year 2013
Activities Jan Feb Mar Apr May June Jul Aug Sept Oct Nov Dec
Hire more X x
people who are
equipped with
skills and
knowledge about
safety and
security
Training of the x x x
hired persons
Heighten the x x
security and
safety of the
members of the
organization
Strategy Case:
Royal Airlines is a local and budget friendly airline company. With 22 small fleets serving domestics
routes in the country, the airline company continues to enjoy open sky privileges. The goal of Royal
Airlines is to attract as many traveler as possible, thinking that volume or higher seat rate can
compensate for the low price being charged. So far, the company has gone into aggressive marketing.
Promotions are printed in daily leading newspapers and website booking has been highly encouraged.
However, Royal Airlines has significant customer problem. In many Instances, the planes of Royal
Airline are late in taking off and in landing. This has created great dissatisfaction among its traveling
public.
Title of the Case: Royal Airlines
Time Context: November 2016
Perspective: Marketing Manager
Central Issue: Tardiness of take-off and landing of aircrafts and the late take off and landing of the
aircraft
Statement of Objectives:
1. To address the reason why the central issue is happening
2. To create concrete solutions for this issue and to take off and landing
Areas of Consideration:
1. Aircraft: tardiness in taking-off and in landing
Alternative Coursed of Action:
1. Aircraft maintenance checking earlier than what is the acquired time
2. Adjust Scheduling in the airport landing
Decision Matrix
Alternatives
Variables Aircraft maintenance checking Auctioning takeoff and landing
slots at airports
Risks 2 3
Costs 2 4
Benefit 5 5
Ease of Implementation 5 3
Total 14 15 (highest)
Conclusions: Royal Airlines has significant customer problem. In many Instances, the planes of Royal
Airline are late in taking off and in landing. The main problem of the Airline is the scheduling in the airport
Recommendations: Royal Airlines should consider auctioning takeoff and landing slots at airports to
reduce congestion. In this way, these auctions would redistribute airport facilities toward higher-valued
uses, incentivize airlines to make more efficient use of airport capacity and generate revenue to fund
airport improvements and capacity expansion. Although it may be difficult to implement
Action Plan: Reducing Tardiness of Aircraft
Activities Objectives Division Persons Costs Time
Responsible
Aircraft maintenance To ensure the Aircraft Aircraft After every
checking safety and Maintenance maintenance flight
security of the Division Technician
aircraft and its
passengers
Auctioning takeoff To prevent the Air Traffic Air Traffic After every
and landing slots delays of flights Control Controller flight
due to late Division
aircraft landings
Gantt Chart: Year 2016
Activities Jan Feb Mar Apr May June Jul Aug Sept Oct Nov Dec
Aircraft x x x x x x x x x x x x x x x x x x x x x x x X
maintenance
checking
Auctioning x x x x x x x x x x x x x x x x x x x x x x x x
takeoff and
landing slots
