Chapter II – Company Profile

Rustan Marketing Corporation History

Rustan's is a Philippine chain of upmarket department stores owned by the Rustan
Group of Companies. The brand is also applied to a chain of supermarkets (Rustan's
Supermarkets) established by the Rustan Group in 1970 and owned by it until 2017.
Rustan's the flagship brand of the Rustan Group of Companies.

Rustan's Department Store was established in 1951 by spouses, Bienvenido Tantoco

and Gliceria Rustia Tantoco. Rustan's Department Store began as a set of goods
displayed for sale in the couple's living room. Eventually, the Tantocos expanded from a
small gift shop into a full-fledged department store.

Rustan's Department Store is considered as the Philippines most prestigious retailer,

carrying many of the world’s most famous upscale names and signature brands, among
them, Cartier, Mikimoto, Tiffany, Ermenegildo Zegna, Nina Ricci, Alfred Dunhill, Sonia
Rykiel, Estee Lauder. Rustan's was the first in the country's retail industry to introduce a
customer loyalty program, "Frequent Shoppers Plus".
Rustan's Supermarket

Rustan's Supermarkets was established in 1970. In 1998, Shopwise hypermarket was

launched under Rustan Supercenters, Inc. (RSI). In 2006, the Rustan's supermarket
chain (Rustan Supermarket, Inc.) was consolidated under RSI.

In 2012, the Dairy Farm Group acquired 50% interest in RSI. By 2017, the Dairy Farm
Group acquired full ownership of RSI.

On March 23, 2018, the Dairy Farm Group sold RSI to Robinsons Retail Holdings, Inc.
(RRHI) through a stock swap. After the sale, the Dairy Farm Group will own 18.25% of
RRHI. At the time of the sale, RSI operated Rustan's Supermarket, Marketplace by
Rustan's, Shopwise, Shopwise Express and Wellcome (Philippines).

On April 11, 2018, Zenaida R. Tantoco, chairperson and CEO of the Rustan Group of
Companies clarified that the Rustan's trademark and trade name was "never a part of
the business transaction between RRHI and Dairy Farm Group, legally or otherwise.”
Tantoco stated that Rustan Commercial Corporation (RCC) is the sole owner of the
Rustan's trademark and trade name and the use by any third party requires the written
consent of RCC. The statement clarified that after the buy-in of the Dairy Farm Group
into RSI in 2012, RSI was granted use of the Rustan's trademark and trade name for a
"limited period of five years commencing from the year 2012 and was terminated upon
our written notice to the Dairy Farm Group on April 3, 2018.” The following day, RRHI
issued a statement acknowledging the trademark license arrangement between RCC
and RSI and should the trademark license of Rustan's be "validly terminated by RCC"
such stores would be rebranded with "other premium brand alternatives."
The sale of RSI to RRHI was approved by the Philippine Competition Commission on
August 17, 2018.

Rustan Marketing Corporation Vision and Mission

Vision

To be the leader in brand management and distribution of the best brands in the
Philippines, with strong presence in the Southeast Asian Region.
Mission

To delight our customers with impeccable service and an offering of the world’s best
brands.

To train, develop, and empower its people and provide them with opportunities for
personal growth and a rewarding career.

To create a work environment that fosters teamwork, mutual respect, and excellent
performance.

To establish market leadership by employing innovative technologies and marketing

strategies.

To maximize shareholders’ value and shared prosperity through mutually beneficial

partnerships with our principals and suppliers.

To be socially responsible by providing employment opportunities/supporting worthy

causes.
To honor and revere God as the center of our undertakings.
CORE VALUES
Leadership Professionalism
Integrity Action
Fairness Commitment
Excellence Trust
Service
Rustan Marketing Corporation Organizational Chart

Zenaida R. Tantoco- Anthony T. Huang- Ma. Theresa R.

Chairman and CEO President Tantoco-Treasurer

Elizabeth T. Quiambao-
Executive Vice President

Rossellina J. Escoto-
Vice President-finance

Ma. Margarita A. Atienza-

VP Investor Relation
compliance Officer

Gemma M. Cheryl Anne M. Berioso- Ma. Alicia Picazo-

Santos-Corporate Head of Corporate planning San Juan- Assistant
Secretary corporate Secretary

Location or vicinity Map

Rustan Marketing Corporation Product

BRANDS BRAND CODE

Fragrances 1
FRAGRANCES GIVENCHY FRAGRANCES GV FRAGRANCES
FRAGRANCES KENZO KZ FRAGRANCES
FRAGRANCES CARTIER CT FRAGRANCES
FRAGRANCES LES PARFUMS CHARRIOL CF FRAGRANCES
FRAGRANCES SOLINOTES SL FRAGRANCES

FRAGRANCES 2 (COTY)
FRAGRANCES LACOSTE FRAGRANCES LC FRAGRANCES
FRAGRANCES HUGO BOSS HB FRAGRANCES
FRAGRANCES GUCCI GC FRAGRANCES
FRAGRANCES ESCADA EF FRAGRANCES
FRAGRANCES JAMES BOND JB FRAGRANCES
FRAGRANCES GUESS FRAGRANCES GS FRAGRANCES
FRAGRANCES NAUTICA FRAGRANCES NT FRAGRANCES
FRAGRANCES JOVAN JV FRAGRANCES
FRAGRANCES ASPEN AP FRAGRANCES

Fragrances 3
(INTERPARFUMS)
FRAGRANCES GAP GP FRAGRANCES
FRAGRANCES BANANA REPUBLIC BR FRAGRANCES
FRAGRANCES ANNA SUI AS FRAGRANCES
FRAGRANCES ALFRED DUNHILL AD FRAGRANCES
FRAGRANCES SHANGHAI TANG ST FRAGRANCES
FRAGRANCES ELLE FRAGRANCE EL FRAGRANCES
FRAGRANCES BERDOUES COLOGNE BT FRAGRANCES

PERSONAL CARE &

COLOUR COSMETICS
PERSONAL CARE & SALLY HANSEN SH PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS
PERSONAL CARE & ANNY AN PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS
PERSONAL CARE & BEYU BU PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS
PERSONAL CARE & AUSTRALIS AC PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS
PERSONAL CARE & BKR BE PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS
PERSONAL CARE & MAKE UP FACTORY MU PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS
PERSONAL CARE & SCUNCI SN PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS
PERSONAL CARE & VIDAL SASSOON VS PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS
PERSONAL CARE & BABYLISS BL PERSONAL CARE & COLOUR
COLOUR COSMETICS COSMETICS

Skin Care & Colour

Cosmetics
Skin Care & Colour NUXE SKINCARE NX Skin Care & Colour Cosmetics
Cosmetics
Skin Care & Colour MAX FACTOR MX Skin Care & Colour Cosmetics
Cosmetics
Skin Care & Colour COVER GIRL CG Skin Care & Colour Cosmetics
Cosmetics

Intimate & Athletic

Apparel
INTIMATE & ATHLETIC MAIDENFORM MF INTIMATE & ATHLETIC APPAREL
APPAREL
INTIMATE & ATHLETIC SPANX UNDERGARMENTS SU INTIMATE & ATHLETIC APPAREL
APPAREL
INTIMATE & ATHLETIC CHAMPION APPAREL CM INTIMATE & ATHLETIC APPAREL
APPAREL

Fashion, Luggage &

Footwear
Luggage
FASHION, LUGGAGE & SAMSONITE SS FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & AMERICAN TOURISTER AT FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & HIGH SIERRA HS FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & SAMSONITE RED SR FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & LIPAULT LP FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & KAMILIANT KM FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
Fashion & Footwear
FASHION, LUGGAGE & JACK NICKLAUS JN FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & SAVILE ROW SV FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & AMAZONAS AM FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & DIESEL DS FASHION, LUGGAGE &
FOOTWEAR FOOTWEAR
FASHION, LUGGAGE & LEVIS FOOTWEAR AND LF FASHION, LUGGAGE &
FOOTWEAR ACCESSORIES FOOTWEAR

Homecare & Lifestyle

HOMECARE & LIFESTYLE TEFAL SB HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE CONAIR HOMECARE CN HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE CBTL CO HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE ANNE KLEIN WATCHES AK HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE CUISINART CA HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE NINE WEST WATCHES NW HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE CANDY WATCHES CW HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE BEKA BK HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE ANCHOR HOCKING AH HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE OXO OX HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE ONEIDA ON HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE CON AIR BRUSH CB HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE ROWENTA RW HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE PRINCESS APPLIANCES PA HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE ALADDIN AL HOMECARE & LIFESTYLE
HOMECARE & LIFESTYLE REISENTHEL RI HOMECARE & LIFESTYLE