Auditory and Combined Arts

ARTAPPRE Performance Art

 It can be any situation where the four (4) basic

elements are involved:
Elements of Auditory and Combined Arts
o Time
o Space
Poetic Devices:
o Performer’s body or medium
 Rhythm
o Relationship between performer and
 Image
audience
 Metaphor
 It may take place anywhere, in any type of venue
Properties of Musical Sound: or setting and for any length and duration of
time
 Pitch
 Duration  The actions of the performance or group of
 Volume performance at a particular place and time
 Timbre contribute the performance

Digital Art
Graffiti—Existed since ancient times back to Ancient  It introduces the artists to the world of
Egypt, Greece and Roman Empire possibilities of putting artisiic and creative skills
to work online any number of fields.
 Writings or drawings which have been
scribbled, scratched or painted on walls or  Artistic expression covers rules governing
other surface materials, often within public images, where to find them and how to
view manipulate images and word art, logos and
banner.
 Simple written words of drawings to elaborate
wall paintings  Digital art technologies include 3D computer
modelling, powerpoint presentations, we
 Contemporarily, it does not only express design, film, video and film making.
stylistic and artistic expression but more often
they express socio-political messages. Modified Art Expression
Poetry-Performance—Specifically composed for or  It is a range of techniques, manipulating, and

during a performance before an audience. In the 1980’s, experimenting, with all aspects of the works.
poetry performed was very popular to describe written This can be done through calligraphic text,
or composed for performance rather than print deconstructed books, intricately hand-cut paper,
distribution, mostly open to improvisation. and recycled and re-sculptured materials.
Performance Art—Is a performance which is presented  It is a fascinating collection of artworks that

to the audience. It can be presented in many ways. demonstrates each artist’s personal
Performance may: interrelation of the texts, transforming literary
works into visual ones and creating powerful
– Either be scripted or unscripted new forms of expression.
– Either random or carefully orchestrated Transcreation
– Be spontaneous and carefully planned  Process of adapting a message from one
– Be live or via media language to another while maintaining its intent,
style, tone and context. A message that was
successfully evokes the same emotions and Forms of Transcreation:
carries the same implications in the target
 Transcreation of text to music
languages as it does in the source language.
 Transcreation of text to dance
 Nowadays, transcreation is widely used in global
marketing and advertising campaign as  Transcreation of dance to visual arts
advertisers seek to transcend the boundaries of
culture and language.
 In other words, transcreation is taking the ORIGAMI

essence of a message and re-creating it is By Marjorie Evasco
another language or dialect. This word unfolds, gathers up wind
Purpose of Transcreation: to speed the crane's flight
north of my sun to you.
o The purpose of transcreation is to transfer the
emotional salience of the message from the I am shaping this poem
source language to that of the targeted out of paper, folding
audience. distances between our seasons.
o To this process, it requires expertise in
This paper is a crane.
marketing, linguistic skills, and knowledge of
When its wings unfold,
targeted cultures.
The paper will be pure and empty.
o Thus, to produce effective trascreation, local
language copywriters need to have extensive
knowledge of their market, excellent language
skills, and the ability to adapt creatively the
message for the target market.
Translation and Transcreation
 The two terms are not identical but are related

processes.
 In translation, word for word translation is

inadequate. The best translation takes into
account the vocabulary, grammar, syntax, idiom,
and local ways of the target audience while
remaining faithful to the text as well as to the
context of original document.
 While transcreation expands the translation by

focusing not so much on the literal text but on
discerning the emotional response from viewers
in target market.
 In short, transcreation is taking a concept in one

language, and completely recreating it in
another language.

Auditory and Combined Arts

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ARTAPPRE Performance Art

 It can be any situation where the four (4) basic

Poetry-Performance—Specifically composed for or  It is a range of techniques, manipulating, and

Performance Art—Is a performance which is presented  It is a fascinating collection of artworks that

 In other words, transcreation is taking the ORIGAMI

Translation and Transcreation

 The two terms are not identical but are related

 In translation, word for word translation is

 While transcreation expands the translation by

 In short, transcreation is taking a concept in one

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