THE MARKET VENDOR SELLING STRATEGIES AND

THEIR INCOME STATUS IN POBLACION WET MARKET

A research Proposal presented to the

TVL- Department, Accounting Technology

Iligan Computer Institute

A partial Fulfillment for the

Subject Practical Research 2

Researcher by:

Aumentar, Davie-ann

Cabalhin, Mafaith

Anghay, Mecheala

Warac-Warac, Gian

August,2019
Chapter 1

Introduction

The Market vendors nowadays, are generating business through street vending and

had helped people to create an investment. Street Vendors has also added contribution to the

growth of economy around the world. Selling is one part of a successful direct-marketing

business. Good production skills and superior postharvest handling techniques can ensure

high-quality products that command premium prices. Likewise, a thorough knowledge of

your farm's financial condition can ensure that you employ the right pricing and advertising

strategies to gain the most profit.

The selling techniques described in this guide are customer-friendly and ethical. There

is no advice on how to trick or manipulate customers, or how to get customers to buy

they don't really need. Rather, the guide provides practical advice on how to increase sales by

building a loyal customer base. The guide is organized around a counselor approach to selling

outlined in the book Win-Win Selling (Wilson, 2003)

Income is money that an individual or business receives in exchange for

providing goods and service. It is earned because of selling through increasing price of the

product from the SRP.

The researchers chose this topic because researchers also want to know what are the

strategies of a vendors and their incomce status in the poblacion wet market. In this
study,We

must discuss how the vendors selling their product and strategies to be a successful

Vendors.
Statement of the Problem

This Study aims to discover the market vendor selling strategies and their income

status in Poblacion Wet Market .

Particularly it aims to answer the following problems

1. How did the vendors manage their store with their selling strategies?

2. What is the income status in Poblacion Wet Market?

3. How does selling strategies affect their income status?

 Respondent Profile
 Age
 Gender THE MARKET VENDOR SELLING
 Accommodation in terms STRATEGIES AND THEIR INCOME
of: STATUS IN POBLACION WET
MARKET DURING THE YEAR OF
1.1 Income Status in
2019-2020
Poblacion Wet Market

1.2 Selling Strategies

The main objective of this study is to propose the theoretical framework for the

Market Vendor Selling Strategies and their Income Status in Poblacion Wet Market. To

survive, business needs to plan carefully their strategic approaches. Therefore,strategic plans

have to be prepared purposefully for effective and efficient implementation oftheir set

objectives.The benefits of designing and putting into effect a strategic plan cannot be

overemphasized.

The researcher's theory for the study is the Vendor Management Theory which is

the possible an coherenset of tested principles, practices or propositions that act as an abstract

but scientific baseline for teaching, learning, implementing, and practicing the discipline

known as vendor management in what is generally considered to be acceptable,

appropriate manner.

The first theory in strategic management of vendors is the contingenc

theory: thistheory states that managing a small business has no best way as it has external and

internalfactors that will affect the business. Usually, small business subjected to this theory

becausetheir environment and their competitors frequently changes. This will affect small

businessesseverely and quickly than of the large organization. Market change, regulations,

customer'sneeds and competitors are factors that managers of small firms should deal every
day

andsetmanagement strategy to current situation (Rodriguez, 2010)

The second theory is the Chaos theory: this theory is mainly about the small

firm'scertain changes in its operating cycle and its progress. Small business managers can use

chaostheory as they are more sensitive tochanges in environment. In small firms, managers
makechanges in their roles more often than large businesses to adopt new environment. When

asmall firm faces a new challenge, manager should use his/ her limited resources to solve

the problem or change the roles (Mason, 2016)

The Rayport and Jaworskimodelconsiders setting goals premised on a

business goals.Driven by the need to do internal and external (industry) analysis, strategies
are

formulatedzeroing in on business strategies thendown to a particular business unit. The set of

strategiesis then implemented or executedfollowed by control and monitoring tasks to

determine thelevel of effectiveness of the strategies.

The model advocated by Pitts and Lei (2000) resembles that of Rayport and

Jaworskimodel that also considers the importance of analysis of external and internal

environment before missionsand policies are set. The model comes in four

tasks commencing with analysisof the external internal environment as the first task
followed

by formation of strategy as thesecond task. The model has implementation as its third task,

followed by adjustment andevaluation as the fourthtask. In this model, feedback is

at each level or task justlike the other models discussed.

Whichever of the strategic management models is used or looked upon, the end

resultin going through the model is the strategy. More appropriately, the end result of a

strategic planning is often referred to as the strategic plan which is a must for all believers of

strategicmanagement principles as part of the culture of the business organization.Strategic

management is a continuous process of strategy creation like strategicanalysis, decision-

, strategy formulation and implementation and strategy control withthe primary objectives of
achieving and maintaining better alignment of corporate

policies, priorities and success. Strategic analysis consists of a systematic evaluation of variab
les

currently existing in the external and internal environments while strategic decision-
makingis

deliberately bringing together the right resources for the right time. Strategy

formulation isdesigning strategies on the business and corporate levels. Strategy

isemploying these crafted strategies to achieve organizational set goals and objectives

whilestrategic control is the application of an appropriate monitoring and feedback system.

(Young,2015).
Scope and Delimitation

This study focused on the market vendor selling strategies and income status in Poblacion
Wet Market year 2018-2019.

This study focuses only to the market vendors income and strategies of selling their
products.

This study is limited only to 25 respondents, these are the market vendors in Poblacion Wet
Market.

Significance of the Study

This study will focus on the market vendor selling strategies and income status in
Poblacion Wet Market.

The result of this study will be beneficial to the following:

First students.will have an additional knowledge on how to start their Future businesses

by knowing the strategies. This will serve as guide for students when they will have an up-

coming business.

Second, Business owners. will be informed on how to sustainconsistency in a particular

business by knowing the strategies. This study might be helpful in improving their business.

Third, street Vendors.especially those who failed in their business. And by knowingthese

strategies, they will be aware on how to professionally handle their business again.Last but
not

the least, the future researchers, through this study they will have moreknowledge in the
course

of business specifically the vendor management strategies. By thisstudy, they will create
more

improvements when in it comes to the process of conducting theirnext study.

To promote better understanding on how some terms used in the study, the following terms
are define conceptually and operationally for the readers.

 Vendor - a person or company offering something for sale, especially a trader in the street.

 Stategies/ Strategy - a plan of action or policy designed to achieve a major or overall aim.

 Income - money received, especially on a regular basis, for work or through investments.

 Manager - a person responsible for controlling or administering all or part of a company or

similar organization.

 Aligment - arrangement in a straight line, or in correct or appropriate relative positions.

 Premium - an amount to be paid for an insurance policy.

 techniques - a way of carrying out a particular task, especially the execution or performance

of an artistic work or a scientific procedure.

 Trick - a cunning or skillful act or scheme intended to deceive or outwit someone.

 Evaluation - the making of a judgment about the amount, number, or value of something;

assessment.
CHAPTER 2