Market and Environment
Market and Environment
Market and Environment
Department of Education
Region IVA – CALABARZON
Schools Division of Imus City
GENERAL LICERIO TOPACIO NATIONAL HIGH SCHOOL
Pasong Buaya II, City of Imus, Cavite
TLE DEPARTMENT (ICT)
NAME: ___________________________________________
SECTION: ________________________________________
Needs – important things that every people CANNOT DO WITHOUT in a society (in business)
Wants – desires, luxury, and extravagance that show wealth and an expensive way of living
Activity: Ask five students in your class about their needs and wants. Use the table below.
NEEDS WANTS
5. Read magazines, news articles, and other publications on new products and techniques or advances in technology
o You can pick up new business ideas from reading a magazine, news publications, or use the internet to browse and surf possible businesses.
o It will guide you on how to put the right product in the right place, at the right price, at the right time.
1. 6.
2. 7.
3. 8.
4. 9.
5. 10.
You have to select the MOST PROMISING ONE from among a hundred and one ideas. It will be good to do this in stages.
Activity: In screening your ideas, examine each one in terms of the following factors:
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2. How big is the demand for the product? Do many people need this product and will continue to need it for a long time?
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3. How is the demand met? Who are processing the products to meet the need (competition or demand)? How much of the need is now being met
(supply)?
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4. Do you have the background and experience needed to run this particular business?
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5. Is the business in line with your interest and expertise?
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Environmental scanning – process that systematically surveys and interprets relevant data to identify external opportunities and threats.
SWOT Analysis
stands for Strengths, Weaknesses, Opportunities and Threats
enables organizations to identify both internal and external influences
primary’s objective is to help organizations develop a full awareness of all the factors involved in a decision
The method was created in the 1960s by business gurus Edmund P. Learned, C. Roland Christensen, Kenneth Andrews and William D. Book in their book
“Business Policy, Text and Cases” (R.D. Irwin, 1969)
“It is impossible to accurately map out a small business’s future without first evaluating it from all angles, which includes an exhaustive look at all
internal and external resources and threats,” Taylor said.
Positive Negative
Strengths Weaknesses
internal attributes resources that work against a
internal attributes and resources that support a successful outcome
successful outcome
Internal Knowledgeable and friendly staff
State-of-the-art equipment Technology changes rapidly (fast)
Upscale (Fashionable) ambience Cost factor linked with keeping state-of-
Clear vision of the market need the-art equipment
Opportunities Threats
external factors that could jeopardize (threaten) the
External external factors the project can capitalize on or use to its advantage
project
Rising population Falling cost of Internet access
Social bonds Emerging local competitors
Activity: Choose one (1) on the given business ideas below and create a SWOT Analysis. Use the diagram below.
Computer Repair Shop
Internet Café
Printing Shop
Computer Accessories
Computer Buy & Sell
Positive Negative
Strengths Weaknesses
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Internal
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Opportunities Threats
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External _______________________________________________________ _______________________________________________________
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