E Types StrategyImplementation GL v0.3

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The key takeaways are that e-Types is developing a strategy implementation plan to achieve its vision of being the most valued business partner of its customers. The plan involves recalling strategy goals and objectives, evaluating the strategy using frameworks like the balanced scorecard and OKR, and building an implementation plan across six dimensions.

According to the documents, e-Types' corporate objectives according to the BCG model are to benefit from the internet boom, work with conservative and modern companies, consider entering new market segments like websites and printing materials, and investigate global market opportunities. According to the 5 forces model, their objectives are to work closely with clients, promote edgy and innovative designs, and organize customer feedback forums.

E-Types' business objectives according to the 5 forces model are to work closely with clients, promote edgy and innovative designs, organize customer feedback forums, raise awareness as a creative and stable company, and organize customer feedback forums.

Capstone Project:

Strategy Implementation Plan for e-Types

WHAT SHOULD E-TYPES


DO TO IMPLEMENT STRATEGY?

Subject: Strategy Implementation Plan for e-Types.


Course Created by: Copenhagen Business School.
Hosted by: https://www.coursera.org.
Course Author: Nicolai Pogrebnyakov
Student: Giorgi Lobjanidze.

Companion Material: e-Types-StrategyImplementation-ExecutiveSummary _GL v1.0.pdf

10.04.2016 Tbilisi - Copenhagen

Strategy Implementation Plan Development Process

Strategy implementation is the translation of chosen strategy into organizational action so as to achieve strategic goals and
objectives. Strategy implementation is also defined as the manner in which an organization should develop, utilize, and amalgamate
organizational structure, control systems, and culture to follow strategies that lead to competitive advantage and a better
performance. or goal is e-Types Strategy plan development.
For e-Types Strategy Implementation plan development following activities should be performed:
1.
2.
3.
4.

Recall Strategy Goals and objectives from e-Types Strategy;


Evaluate strategy in the Balanced Scorecard System (BSC);
Evaluate strategy in the Objectives and Key Results System (OKR);
Build Strategy implementation plan in the 6 dimensions: Goals and Metrics (1), Organizational structure (2), Communication (3), Resistance
and Risks (4), Organizational culture (5), and Power and Informal networks (6);
5. Combine previous results and Build General Strategy implementation Plan.
6. As visualized in the diagram Corrective actions can be performed during this process.

E-Types Vision Statement and Objectives


Values
Capture Opportunities and make things happen;
Do things better than anyone else in the identity
industry;
Foster openness, respect and create excitement;
Synergy, Teamwork, Innovations and Creativity.
MISSION
We do Identity.
Vision
We will be the most valued business partner of our
customers.

Business Objectives (5 forces)


1. Work closely to Clients, promote edgy designs and encourage new
thinking;
2. Promote radical, innovative designs for Customers and Potential
Customers;
3. Organize e-Types partners forum (Or some kind of Survey and Feedback
Solution) where customers can send a positive / negative message
about e--Types work and work force, Customers ideals about different
aspects of Company and Design;
4. Raise Awareness as a Creative, Open and Client friendly and Stable
Company;
5. Organize e-Types partners forum (Or some kind of Survey and Feedback
Solution) where customers can send a positive / negative message
about e--Types work and work force, Customers ideals about different
aspects of Company and Design.

Corporate Objectives (BCG)

Functional Objectives

1. Benefit from Internet / Dotcom boom Make permanent clients


and industry trends Research;
2. Work with Conservative and Modern Companies;
3. Consider Entering in the new market segments: Web Site, Printing
materials;
4. Investigate Global Market Opportunities.

1. Develop corporate culture for value proposition to customer (Value


Cost paid and Benefits received - from Client side of view;
2. Adapt e-Type staff activities in a constant learning process using
various tools (Lessons learnt, Brainstorming for new ideas, Innovations
etc.);
3. Motivate e-Type Staff Team Working Synergy;
4. Hire / Work with Talented Designers (Take attention in Students).

E-Types Balanced Scorecard


Financial Perspective - (To achieve our goals, how
should we appear to our shareholders?)

MISSION

We do Identity.
Vision

We will be the most valued business partner of


our customers.

Internal Business Process Perspective - (To satisfy


our customers and stakeholders, at what business
processes must we excel?)

Broaden revenue Mix;


Enhance Revenue Opportunities
Improve Operational Efficiency;
Improve e-Types Financial Health.

Strategy

Capture Opportunities and make things


happen;

Do things better than anyone else in the identity


industry;

Foster openness, respect and create


excitement;

Synergy, Teamwork, Innovations and Creativity.

Develop new products;


Understanding Customer Segments;
Provide Valuable Response;
Cross-Sell the Product Line;
Shift to Appropriate Chanel.
Innovative product development cycle.

Learning & Growth Perspective - (To achieve our vision, how


will we sustain our ability to change and improve?)

Hire key Technical Talent;


Implement Cross-Training;
Align Personal Goals;
Increase Employee productivity;

Customer Perspective - (To achieve our


vision, how should we appear to our
customers?)

Service Excellence;
Trusted Business Partner;
Value Proposition;
Enhance Customer Visibility (Internal and
External).

E-Types Strategy Map


Sustained
Shareholder
Value

Financial
Perspective
What are our most
important financial
outcomes?

Customer
Perspective

Improve e-Types
Financial Health

Service
Excellence

Enhance
Revenue
Opportunities

Trusted
Business Partner

Improve
Operational
Efficiency

Broaden
revenue Mix

Value
Proposition

Customer
Growth

How should we appear


to customers?

Process
Perspective
At what do we need
to excel to fulfill
customer
expectations?

Organizational
Perspective
How will we sustain our
ability to improve?

Process than
enhance and Deliver
Edgy products

Develop new
products

e-Types
Human Capital

Process That
Enhance Customer
value

Understanding
Customer
Segments

e-Types
Informational
Capital

Provide
Valuable
Response

Innovative product
development cycle

e-Types
Organizational
Capital

Enhance
Customer
BRAND

Cross-Sell
the Product
Line

Shift to
Appropriate
Chanel

e-Types
Customer
Capital

E-Types strategy implementation area:

Goals and Metrics

E-Types strategy implementation area:

Organizational Structure

E-Types strategy implementation area:

Communication

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