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    Mast Global

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    Piyush Chandra
    Mast Global was founded in 1970 and acquired by Limited Brands in 1978. Mast Global acts as the sourcing, production, and logistics arm for Limited Brands' brands like Victoria's Secret, La Senza, and Bath & Body Works. In 2011, Limited Brands sold 51% of Mast Global to Sycamore Partners but continues to use Mast Global's services. Mast Global provides quality assurance, regulatory compliance, research and development, and inventory management to Limited Brands. Through Mast Global's support, Limited Brands has been able to maintain strong sales and increase its loyal customer base. Both companies also support charitable efforts focused on women's and children's health, welfare, and education globally.

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    Mast Global

    Uploaded by

    Piyush Chandra
    1K views3 pages
    Mast Global was founded in 1970 and acquired by Limited Brands in 1978. Mast Global acts as the sourcing, production, and logistics arm for Limited Brands' brands like Victoria's Secret, La Senza, and Bath & Body Works. In 2011, Limited Brands sold 51% of Mast Global to Sycamore Partners but continues to use Mast Global's services. Mast Global provides quality assurance, regulatory compliance, research and development, and inventory management to Limited Brands. Through Mast Global's support, Limited Brands has been able to maintain strong sales and increase its loyal customer base. Both companies also support charitable efforts focused on women's and children's health, welfare, and education globally.

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    Mast Global was founded in 1970 and acquired by Limited Brands in 1978. Mast Global acts as the sourcing, production, and logistics arm for Limited Brands' brands like Victoria's Secret, La Senza, and Bath & Body Works. In 2011, Limited Brands sold 51% of Mast Global to Sycamore Partners but continues to use Mast Global's services. Mast Global provides quality assurance, regulatory compliance, research and development, and inventory management to Limited Brands. Through Mast Global's support, Limited Brands has been able to maintain strong sales and increase its loyal customer base. Both companies also support charitable efforts focused on women's and children's health, welfare, and education globally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views3 pages

    Mast Global

    Uploaded by

    Piyush Chandra
    Mast Global was founded in 1970 and acquired by Limited Brands in 1978. Mast Global acts as the sourcing, production, and logistics arm for Limited Brands' brands like Victoria's Secret, La Senza, and Bath & Body Works. In 2011, Limited Brands sold 51% of Mast Global to Sycamore Partners but continues to use Mast Global's services. Mast Global provides quality assurance, regulatory compliance, research and development, and inventory management to Limited Brands. Through Mast Global's support, Limited Brands has been able to maintain strong sales and increase its loyal customer base. Both companies also support charitable efforts focused on women's and children's health, welfare, and education globally.

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    Relationship between Limited Brands and Mast Global

    Mast Global was founded by Martin Trust & Dena in 1970 & was acquired by Limited Brands in 1978 MAST Industries is one of the world's largest contract manufacturers, importers, and distributors of apparel Mast has manufacturing operations and joint ventures in many countries including China, Israel and Mexico etc. Sycamore valued Mast Global at $300M in 2011

    Limited Brands (NYSE: LTD) is one of the largest fashion retailers in the United States Its first set of store was named "The Limited" because the store focused on clothing for younger women, unlike the parents' general merchandise store Limited Brand continue to own Mast's separate sourcing operation for its Victoria's Secret, La Senza, and Bath & Body Works brands It operates ~2.7k stores throughout North America In FY2010, Limited Brands revenue increased to $10 Billion & net income to $805M Two well-known brands, Bath & Body Works and Victoria's Secret, are LTD's strongest businesses, bringing in a total of 84% of LTD's net sales.

    Relationship between Mast Global & Limited Brands


    Mast Global, an apparel production and sourcing company serves Victoria's Secret, La Senza was acquired by Limited Brands in 1978 Later 51% stake in Mast was sold to Sycamore Partners in Nov 2011 Mast Global acts as the Sourcing, Production & Logistic arm of Limited Brands Mast Global provides enterprise brands of Limited Brands with the best in production and sourcing expertise and ensuring smooth transport of finished products

    Mast Global teams demonstrate value to Limited Brands through various aspect of Product Development, Sourcing & Logistics. Mast Globals Technical Services add value to the supply chain and enhance competitive advantage through:
    a. b. c.

    Quality assurance Regulatory compliance Research and development

    Relationship between Limited Brands and Mast Global


    Mast Global logistics operation is focused on delivering flexible and scalable global supply chain solutions with expertise in basic transportation, warehousing and distribution Growth with Mast Global With the continued support from Mast global, Limited Brands has performed steadily with its strong product offerings The company has continually offered products in line with prevailing trends and seasons which earned a huge pool of loyal customers Retailers ability to remain on top of changing fashion trends is attributable to its disciplined inventory management (which is provided by Mast Global) Inventory management strategy used: Maintain a balance in Limited Brands inventory by keeping its inventory growth slower than its sales growth This helps Limited Brands in launching new products in a timely manner This helps Limited Brands operate with fewer discounts. Limited Brands hit reported sales in October13, that was nearly triple what Wall Street analysts had expected. Victorias Secret, reported a 10 percent rise in comparable store sales, crushing analyst expectations of a 2.4 percent rise. The sales increase was fueled by strong sales in lingerie, beauty products and in the chains youth-focused brand, Pink. Bath & Body Works comparable store sales, expected to rise 1.9 percent by analysts, rose by 4 percent. Going forward, if Limited Brands continues its good inventory planning, it can maintain its product strength and increase its brand loyal customer base. Charitable Efforts Mast Global & Limited Brands have a global network of factories and associates around the world. This provides them unique position to provide such critical dollars and volunteer hours to communities in need around the globe. Focus: Providing practical and compassionate support to women and children's health, welfare and education around the globe Some of the combined charitable efforts include:

    Providing free medical, dental and optometric care to children and the elderly in Vietnam Creating programs to provide clean water to communities in Sri Lanka Supporting a child development program in India Mast cares12 $2 million in donation

    Relationship between Limited Brands and Mast Global

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