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    Marketing Process

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    Paramjit Sharma
    Marketing Process 1 Traditional Physical Process Sequence 2 Value Creation & Delivery Sequence Traditional View ,Economic...

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    Marketing Process

    Uploaded by

    Paramjit Sharma
    2K views10 pages
    Marketing Process 1 Traditional Physical Process Sequence 2 Value Creation & Delivery Sequence Traditional View ,Economic...

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    PPT, PDF, TXT or read online from Scribd

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    Marketing Process 1 Traditional Physical Process Sequence 2 Value Creation & Delivery Sequence Traditional View ,Economic...

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views10 pages

    Marketing Process

    Uploaded by

    Paramjit Sharma
    Marketing Process 1 Traditional Physical Process Sequence 2 Value Creation & Delivery Sequence Traditional View ,Economic...

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 10

    Marketing

    Process

    PARAMJIT SHARMA
    Marketing
    Process

    1 Traditional Physical Process Sequence

    2 Value Creation & Delivery Sequence

    PARAMJIT SHARMA
    Marketing
    Process

    Traditional View

    Economies Marked By Shortages

    Consumers are not Fussy about


    Quality
    Features
    Styles
    Will not work in Competitive Economy

    PARAMJIT SHARMA
    Marketing
    Process

    TRADITIONAL VIEW

    Make the Product Sell The Product

    MAKE ADV DIST Service


    DESIGN PROCURE Price

    PARAMJIT SHARMA
    Marketing
    Process

    Value Delivery Sequence

    1 Choosing the value- home work

    2 Providing The Value

    3Communicating The Value

    PARAMJIT SHARMA
    Marketing
    Process

    Value Delivery Sequence

    1 Choosing the value- home work

    • Segmentation
    • Targeting
    • Positioning

    PARAMJIT SHARMA
    Marketing
    Process

    Value Delivery Sequence

    2 Providing The Value

    • Product Development
    • Service Development
    • Pricing
    • Sourcing
    • Making
    • Distributing
    • Servicing

    PARAMJIT SHARMA
    Marketing
    Process

    Value Delivery Sequence

    3 Communicating The Value

    •Sales Force
    •Sales Promotion
    •Advertising

    PARAMJIT SHARMA
    Marketing
    Process Value Delivery Sequence

    Choosing Value

    Segmentation Targeting Positioning

    Providing Value
    Product Service
    Devp Devlp
    Pricing Sourcing Making Dist Servicing

    Communicating The Value

    Sales Sales Advert-


    Force Promotion -ising
    PARAMJIT SHARMA
    Marketing
    Process
    Japanese Have 5 Zero Concepts

    1 zero customer feed back time


    2 Zero product Improvement Time
    3 Zero Purchasing Time
    4 Zero Set Up Time
    5 Zero Defects

    PARAMJIT SHARMA

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