Yatta is a development company helping brands to sell digital products. For their relaunch René Bieder designed a custom version of Galano Grotesque plus an exclusive monospaced counterpart supporting their new visual identity, designed by design studio child.
The wordmark, using a custom version of Galano, served as the starting point for the revisions. With the modified ‘Y’, the typeface was updated accordingly to reflect this modification. Additionally, several minor adjustments were implemented, including more open terminals on ‘C’ and ‘G’, as well as the addition of a tail on lowercase ‘l’ to differentiate it from the uppercase ‘i’. Moreover, the font was renamed to Hiro Grotesque.
To embody the technical aspect of the service within the visual identity, Hiro Mono was created, a fixed-width complementary font derived from Hiro Grotesque. Hiro Mono was designed in two weights, accompanied by corresponding italics.
The family now consists of a total of ten typefaces, that were implemented throughout the new branding.
