Use psychology to predict and explain how your customers think and act

Behavior is strongly influenced by unconscious thought, but it is often more predictable than you might expect. Explain and anticipate user behavior to improve their experiences.

Who Should Attend

Anyone involved in user research or interface design who doesn’t have formal training in psychology or human factors

What You'll Learn

01 Anticipate and explain user behavior
  • Important principles from cognitive psychology and human-computer interaction
  • Go beyond guidelines and best practices to understand the underlying reasoning
  • How users consciously and unconsciously decide what to interact with (links, text, and features)
  • Strategies for information-seeking, processing, and retrieval
  • Mental models for predicting interactions and outcomes
02 Understand human abilities and limitations
  • How people process visual stimuli
  • Using principles of perception to direct attention
  • Memory and retention capacity
  • Long-term, short-term, and working memory
  • Cognitive load and information overload
  • How people perceive the world around them
  • Factors that influence reading and comprehension
  • Problem solving, decision making, and interaction cost
03 Apply psychology to digital design
  • Design better products by knowing how humans think
  • Directing users’ attention
  • Influencing how people perceive your designs
  • Create a positive first impression
  • Appealing to peoples’ emotional processing

This Course Includes

  • Individual activities to reflect and apply what you learn
  • In-class experiments to illustrate psychological principles
  • Reading list to continue learning after the course
  • Findings and video clips from our research studies

Learn From Industry Experts

Why NN/g

Related Courses

What People Say About This Course

  • I have had no formal psychology training but have been designing for over 10 years — this course is awesome to put a formal name to the methods I have been using for all these years — highly recommend it.

    Aimee

  • If knowing the psychological basis behind effective UX design is important to you — this course is mandatory. I love everything about it.

    Elliott
    The Yenze Group

  • The instructor framed the psychology concepts that I've known a few years in direct and actionable terms of my users and brand goals.

    Jennifer
    Pitney Bowes, Inc.

  • Great class, I learned so much! Lots of psych concepts/principles and I was really glad we had a few minutes toward the end to go back thorugh on our own to see what we'd like to apply in our own work. Highly recommend this class!

    Rachel
    Digital Service Georgia

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/g profile.

Can I watch a recording of the course?

Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/g live online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.