The sheer volume of feedback has increased, which gives us more data and a clearer picture of how we are going. Before Nicereply, feedback was less frequent - often when they were either very happy or very disappointed, and this was often long after the initial customer interaction

If you want to understand your customers, you need to ask for feedback! You’d be surprised how much great insight they’re willing to give. Nicereply makes it simple for your team to develop a scaled customer feedback machine that is measurable, and it can help your team give world-class support.

By providing us a way to take “mid-conversation” CSAT we could affect a shift in the way we handled our queue, freeing up agents to handle tickets more effectively and giving our customers a chance to provide feedback every step of the way! It was also the first time our non-voice agents received real time feedback on their performance and could adjust course during the conversation if necessary.

Email surveys, amirite? Sure, the easiest to deploy, but the response rates weren’t to my liking. We averaged 15%-17% response rate from email a week. Instead, we replaced it with the in-signature method that Nicereply advocates for heavily as a better means of collecting more ratings. Replacing Zendesk’s CSAT with Nicereply, we saw a 20%-30% increase in CSAT response ratings per week. Pulling last week’s numbers, we had a CSAT response rate of 58% which is almost unheard of.

Nicereply gave us a consistent metric to assess the effectiveness of each of our customer service representatives. This provides greater transparency for employees and managers. At the same time, we have insight into what our customers are saying about each interaction in real-time combined with the ability to immediately address their issues.