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Stand out in the era of AI with new innovations and resources for ISVs announced at Microsoft Ignite.

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Build innovative apps and reach more customers

ISV Success gives you access to the AI tools and 1:1 support you need to build intelligent apps. Reach new customers and grow your business through one of the world’s largest B2B marketplaces—the Microsoft commercial marketplace.
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PARTNER WITH MICROSOFT

Let’s build the future together

THE ISV JOURNEY

Get support at every stage of your journey

Whether you’re building a new app, migrating or replicating an existing app, or ready to sell on the marketplace, ISV Success helps you go to market faster.
Join ISV Success
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Build

Build your app with AI

Open up more possibilities with cutting-edge AI and developer tools that help you accelerate innovation.

Access AI developer tools
 
Publish

Publish to the marketplace

List your app on the Microsoft commercial marketplace and gain access to millions of B2B customers.

Explore the marketplace
Grow

Grow your sales with Marketplace Rewards

Drive growth through the marketplace and gain access to benefits that help you convert customers and close deals.

Discover Marketplace Rewards
SUCCESS STORIES

See how independent software vendors (ISVs) are excelling

  1. Profisee Logo
  2. SOFTTOOLS Logo
  3. Verto Logo
  4. Akouo Logo
  5. Maidenhead Logo
  6. Signly Logo
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Profisee Logo
“By centralizing [Profisee’s] sales through marketplace, we’ve created a model for simplified selling that’s resulted in over 800% year-over-year growth in marketplace sales.”
Martin Boyd, VP of Product Marketing
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SOFTTOOLS Logo
“The deal flow is raising Softools’s profile across Microsoft in a crowded marketplace full of ISVs, and we anticipate new business ….”
Vipul Lakhani, Chief Commercial Officer
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Verto Logo
“The way ISV Success is designed helps us with the right tools, the right partners, at the right time.”
Ross Mardell, Technical Director
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Akouo Logo
"For us as a new company … [ISV Success] was a no-brainer and saved us a lot of time and from a potentially painful learning curve."
James Anderson, CEO
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Maidenhead Logo
“Microsoft is the only cloud provider that understands ISVs. They know ... our challenges and struggles to create, publish, promote, and scale our products.”
Adrian Larsen, CEO
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Signly Logo
“Signly chose Microsoft Azure because of its diversity, inclusion, and accessibility.”
Tim Scannell, Ambassador
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DISCOVER MORE

Get started with helpful resources

  • Get estimates for costs, benefits, and growth through the Microsoft commercial marketplace.
  • Explore marketplace resources, ask questions, and connect with Microsoft team members.
  • Accelerate your progress with step-by-step guidance and recommendations for every development stage.
  • Get free access to technology, coaching, and support with Microsoft for Startups Founders Hub.

Find upcoming AI training and ISV events

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ISV Discovery Day

Develop your app strategy, drive innovation, and reach new markets

Learn how to go to market faster, scale growth, and deliver more value with help from Microsoft AI tools, the marketplace, and ISV Success.
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ISV AI Envisioning Day

Find out how to identify and prioritize use cases for AI solutions

Gain insights from industry-related use cases on envisioning frameworks and learn how to incorporate them into your application development planning process.
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ISV AI Envisioning Day

Get the framework to develop and create AI solutions

Explore the technical and business considerations for creating AI solutions and discover tools designed to help you build transformative generative AI applications.
Register now

Innovate faster with trusted products from Microsoft

Create powerful, comprehensive, and connected solutions that work with trusted Microsoft AI products—all with industry-leading security.
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Azure

Innovate, grow, and scale with a cloud you can trust

Run your applications at a global scale across on-premises, multicloud, and edge environments.
Learn more
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Microsoft Teams

Create collaborative apps for Microsoft Teams and Microsoft Viva

Build Microsoft Viva and Teams apps that help organizations communicate, collaborate, and innovate.
Get started
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Dynamics 365 and Power Platform

Amplify growth by building intelligent, unique, and customizable business apps

Grow your business by building customer-centric line-of-business (LOB) apps with Dynamics 365 and Power Platform.
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Microsoft Security

Build best-in-class security applications on the most trusted security platform

Eliminate gaps and get the comprehensive protection and expertise you need to innovate in a changing world.
Learn more
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