SEO stands for search engine optimization, which helps your page rank higher on Google and other search engines for relevant, targeted queries - and therefore, to attract more user clicks, as they tend to click on the first result - to drive more traffic to your site.<\/a><\/p>\n

You can optimize your pages based on what search engines look for in a website<\/a>, which changes as technology trends continue to evolve. And if you haven\u2019t done so already, you can adjust your web presence to make sure it's useful and informative.<\/p>\n

But SEO hasn't always been this way. In the early days of the internet, search engines ranked sites by how many times each site used a particular keyword. This led to a practice known as \"keyword stuffing,\" and it meant that even high-quality sites could easily get buried. Now Google prioritizes quality over keyword density.<\/p>\n

If you have a website, that\u2019s good news, because you can invest time and talent to create a site that makes you more likely to rank highly.<\/p>\n

To learn how, you need to understand how search engines work. We'll use Google as an example because it powers the most searches in the world.<\/p>","@type":"Answer"}},{"name":"How does Google work?","@type":"Question","acceptedAnswer":{"text":"

When you enter a search term, Google's algorithm determines which of the countless websites out there will be most relevant to you. It then lists the relevant sites taking into consideration their relevance and popularity -among other ranking factors - and shows them to you on what the industry calls a search engine results page<\/a>.<\/p>\n

Crawling<\/h1>\n

Google is constantly searching the web looking for new or updated pages, simulating the bheavior os users. It uses programs known as web crawlers, which follow links across the internet, a process also known as crawling, and report what they find to Google's servers.<\/p>\n

That\u2019s why it\u2019s fundamental to make sure that your pages are accessible to be crawled and your site architecture should facilitate navigation across all site pages, by the effective usage of internal linking.<\/p>\n

Technical SEO is the aspect of SEO that will help to effectively configure your site to optimize its crawlability. There\u2019s a variety of SEO tools that can help you with this task.<\/p>\n

Indexing<\/h1>\n

When Google's web crawlers return information about a website, a collection of internal servers analyzes each page's content to determine its topics.<\/p>\n

If Google considers that the page information can be useful and relevant to be shown in search results, it will keep it in its index ready to be served whenever someone searches for a relevant topic.<\/p>\n

That's why its important to:<\/p>\n