Still manually tagging your Google Ads URLs? Auto-tagging in Google Ads simplifies tracking and reporting in GA4. Benefits include:  ✅Accurate data import  ✅ Time savings  ✅Reduced errors  ✅ Granular audience building  ✅ Detailed reporting Learn more about how to turn on this feature here! https://goo.gle/4i1GSgB
Google Analytics
Technology, Information and Internet
Mountain View, California 537,646 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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✨ Join us live on Feb 19 at 5:00 PM GMT for an exciting livestream on "Data Integrity: The Foundation for Innovation in Google Analytics†✨ In this session, we'll discuss recent initiatives and future plans to provide our customers with the highest quality data possible.This means you can confidently rely on Google Analytics to provide accurate insights into customer behavior and marketing performance. This session will be valuable for any Google Analytics users interested in learning about upcoming enhancements to the platform. Register to attend live or watch on demand! https://goo.gle/4jY1w2H
Data Integrity: The Foundation for Innovation in Google Analytics
marketingplatformacademy.withgoogle.com
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Want to get more actionable insights? Try this tip: Use Segments to analyze specific groups of users — like mobile users, new visitors, or those who completed a purchase. Learn how to create useful segments for your business here → https://goo.gle/3CEpyzh
[GA4] Segment builder
support.google.com
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Cost-data import lets you analyze ROI and compare performance for all your online advertising and marketing - and it just got easier to do. Simply import source, medium, and date to track ROI and compare campaign performance across all your online ads. Add campaign name & ID for a more detailed view. Learn more about cost data import here! https://goo.gle/4hSbFMG
[GA4] Import cost data
support.google.com
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Whether your visitors come from Google Ads, social media, direct search — is it all the same to you? Did you know you can customize how much credit you give each touchpoint along your customer journey? By default, Google Analytics runs on a model of data-driven attribution, which uses machine learning to base reporting on ✨your ✨ business’s conversion path data. But you can customize your Attribution even further. Learn how: https://goo.gle/3Q3mkIH
3.8 Analyze Your Marketing Data in Advertising Section - Analytics Academy on Skillshop
https://www.youtube.com/
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📈Want to know exactly what your Google Ads are doing for your bottom line? 🔗 Link your Google Ads and your Google Analytics, and get the most out of your advertising budget. Improve your audience targeting, refine your ad copy, and understand which ads are driving the most valuable customer actions on your site. ⚡ï¸All in under ten minutes: https://goo.gle/3Q8z8gA
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Tired of recreating the same reports across different Google Analytics properties? Exciting news! Now, with just a few clicks, you can copy custom reports and explorations from one property to another. ðŸ‘¯â™€ï¸ Spend less time on setup, and more time gathering the insights that matter to YOU. Here’s how: https://goo.gle/3Crumry
What's new in Google Analytics
support.google.com
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You, or your competitors? Who’s… 👋 attracting customers faster, 🧑ðŸ»ðŸ’» keeping visitors longer, ðŸ›ï¸ and earning higher revenue per customer? Harness the power of Benchmarking in GA4, and you can find competitive white space — which helps you focus your efforts where they’ll have the most impact. Get started: https://goo.gle/40Qohhw
Benchmarking: How to compare your site/app to your peers
https://www.youtube.com/
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What do you most want visitors to do on your site? 📮 Sign up for a newsletter 🛒 Add an item to cart 🤑 Make a purchase Whatever it is, mark the most important actions as Key Events in Google Analytics! From there… 👀 See which pages on your site drive the most desirable customer actions 🆠Use Key Events to create Conversions, and optimize your ad spend in Google Ads. https://goo.gle/4hBicLM
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Want to improve the impact of your campaigns? 🤔 Explore Google Analytics audiences 📊 From basic segments to predictive audiences based on metrics, you can create powerful groups to drive conversions and increase engagement. Start using your data to create audiences and see the difference. ✨ Learn how to create audiences and explore predictive audiences here https://goo.gle/3EaSW0g
Introduction to Audiences in Google Analytics
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