Take your Search performance to the next level. 🚀 Sephora UK made a key change that unlocked AI’s true potential, leading to a 42% conversion boost. 💥 Learn their secret via Think with Google → https://goo.gle/3V2OqXm
Google Ads
Advertising Services
Mountain View, California 799,904 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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#CyberWeek is two weeks away! Find out how to drive sales during peak season with Google Ads, YouTube and Google Analytics. Here’s how. Discover more about optimizing your campaigns here: https://goo.gle/3OlbVXR
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You’ve been asking for more reporting in Performance Max, and we’ve delivered. We’ve listened to your feedback and this year we launched asset-level conversion reporting, YouTube placement reports, asset group performance segmentation, and more. Check out our 2024 recap of the top Performance Max launches to learn more. https://goo.gle/4fAieCL
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Want more customers like the ones you already have? Now you can with Demand Gen’s Lookalike segments. Reach new audiences based on your own first-party data — like those who have visited your website or purchased from your brand. Fun fact: You only need a list of 100 customers or more to get started 🤯 Create and convert new customers today 👇 https://goo.gle/4hV7yjM
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Did you know that according to a survey by Morgan Stanley AlphaWise, 40% of YouTube Shorts users are not using Instagram Reels or TikTok at all? If you aren’t including YouTube in your social plans, it’s time to start. See how our latest suite of new solutions on Shorts ads and BrandConnect can help your brand stand out and make valuable connections on YouTube 👉 https://goo.gle/3ZbSy9J
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What was your favorite Google Ads launch from 2024? Check out our 2024 recap and share your thoughts and feature wishlist for the year ahead with us! https://goo.gle/4hVjrpL
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💡 Did you know 1 in 4 visual searches using Lens has commercial intent? Check out more surprising trends and actionable tips in the article below👇
Unlock new possibilities with Google Search 🔓 Brendon Kraham, VP of search and commerce for global ads solutions, breaks down the latest trends shaping Google Search — from Gen Z’s evolving behavior to the rise of AI. Discover the 5 key trends you need to know about the future of Search 👇 Get the full article here: https://goo.gle/3O9Hkwg
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Imma Calvo, Managing Director of Commerce at Google, shares her top tips to drive awareness and boost conversions for the holiday season: 📈Use Performance Planner to predict demand and get suggestions to enhance your Google Ads campaigns. 🚀 Combine brand-building and performance campaigns to achieve maximum impact. 🧲 Utilize Demand Gen campaigns to create and convert demand while using Performance Max campaigns to drive holiday sales. 📢Capture attention and drive interest across the entire customer journey by leveraging both Google & YouTube Ads. 🎯Use Target ROAS bidding to optimize for conversion value while aiming for a specific return on ad spend. Learn more about the Google Ads tools you can use to enhance your holiday campaigns: https://goo.gle/4eyA3AM
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Missed our latest Meet the Expert session on incrementality testing? Don't worry, you can still catch the recording! Learn how to unlock the true potential of your Google Ads campaigns and measure their impact across the funnel. Watch now! → https://goo.gle/3O5uyyH
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How can you bring in new seasonal shoppers? ðŸ›ï¸ Iconic British retailer Marks and Spencer used Demand Gen to drive performance for key purchasing seasons — from fall to winter ðŸâ„ï¸ Find out how the brand drove 186% higher ROAS 👇