The psychology of color in marketing directly plays into consumer behavior. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning, and readability. Colors have different meanings, connotations, and emotional effects. In one study, …
A logo incorporates your brand identity and is the focal point for your organization’s visual identity. Since this is what most people identify you with, you want to make sure your logo stands out, describes your message, and has good design elements. This article will concentrate on what to look for when choosing a logo …
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