Store who you are

We believe that storage isn’t just the great enabler of passions and activities. It can also be beautiful and self-expressive. A unique way of showing who you are and expressing what you’re passionate about.

Here, we show people’s passions and hobbies – and how they store them. Strong individuals with unique passions as inspiring examples of how you can make storage into something creative that’s truly your own.

From a Brazilian cake-baking virtuoso to an organic tie-dye artist in Brooklyn, and from a touring drag performer to a vertical urban gardener – we have collaborated with 11 amazing individuals to co-create the storage solutions they need to live their passions. Be it flexible storage for photography, pyrography and pottery making, or clever ways to display vast collections of videogames, books, and spices. Real people, real stories.

Let’s be proud and show who we are through storage!

A collage of amazing individuals using IKEA storage to help fuel their passions.

Circular living

The four R’s for saving the Planet! Rethink, reuse, repair and recreate.

When we extend the life of products and materials, we limit the resources taken for the Earth, giving it more time to repair and regenerate. So, let’s eliminate waste and chuck out over consumption because what’s good for the planet is good for us!

Skip listing

A table as seen from above, full of containers with natural materials for making dye pigment; such as yellow mushrooms, pink flowers, blueberries, brown rocks, and green seaweed.

Laura posing from behind one of her dried flower arrangements.

Nureen standing in front of her stored food items and cutlery.

Creative living

Some say creative work is what makes life worth living, it allows the creator to be courageous enough to put themselves out there and discover endless possibilities along the way. So, let’s celebrate those who treat their homes like a blank canvas!

A highly creative and playful home that truly reflects your personality and passions in life. A place that nurtures your mind, curiosity and interests is good for your health.

Skip listing

A woman in sunglasses is standing by a grass field, carrying a camera tripod on her shoulder.

A wood table as seen from above, full of different containers with baking ingredients like flour, sugar, and eggs. Also on the table: baking utensils like rubber spatulas and offset spatulas.

Two young men pose in front of a pink wall, full of clay masks in different colours.

A young woman dressed in yellow is standing in front of her open closet. It is full of yellow shirts, yellow hats, yellow shoes, and yellow accessories.

The artist painting on ceramic plate using a marker with different paintings in the background.

Healthy living

The world agrees on few things, and a healthy way of life is one thing we all strive for. Caring for the health and wellbeing of both individuals and community is how we come together as a society.

So, let’s create homes that are safe and healthy, where you can recharge and feel your best. A personal space that reflects your identity, and where everyone feels welcome and cared for.

Skip listing

A table with multiple tea leaves being mixed and matched to create a unique brew.

Nomadic living

Society isn’t everyone’s cup of tea. The need to be free, the wind in your hair and the sun in your face is a lifestyle choice that opens the door to adventure and means you’re always ready to go!

So, discover furniture and accessories that are easy to assemble and dismantle. And choose storage that doesn’t require drilling holes as you explore the open road called home.

Skip listing

A person wearing makeup and a hair net, is packing a drag queen outfit, including: a pair of long purple gloves, a black suit, a purple wig, purple and black negligees, a purple boa, a yellow purse and a green purse.

Doris in the outdoors using a trolley to transport her gear.

Passion living

Home is whatever you dream it to be, be it a museum, gallery, playgound, vintage shop, library or whatever your heart fancies.

Creating a creative and playful home that truly reflects your personality and passions in life allows you to express yourself in every way imaginable. It provides you with a purpose and becomes a guiding light on your creative journey.

Skip listing

A man in a kitchen sprinkles pepper from a glass bottle onto a bowl of sauteed vegetables.

A smiling man is leaning back in a STRANDMON armchair. He has a video game console in his hand. The walls around him are covered with open shelves full of videogames and toys.

A woman in a long dress is sitting in a chair, reading a book. On the wall behind her is a bookshelf, full of books.

Assortment of plants and little art pieces on shelves and tables.

Picture of a woman’s legs wearing a pink skirt. Pink knee-high socks and pink shoes, surrounded by other pink shoes.

Modular Storage Cabinet holding skateboards, hats and shoes placed to resemble an alter.

Shared living

Sharing is caring as a wise person once said, and we all know how universally true that statement is. By sharing what we have with others, we give birth to a community of sharers, we save money, and we promote a peaceful more fulfilling way of life.

Skip listing