Each month in “The Pro Perspective” podcast, Houzz Pro brings in thought leaders and experts in residential construction and design to share insights to help building, remodeling and design pros. Hosted by Liza Hausman, vice president of industry marketing at Houzz, the series provides both inspiration and time-tested, real-world strategies for success.

In episode 3, “Winning Over Clients,” Case Architects & Remodelers executive vice president Bill Millholland shares strategies for building a strong, confident team whose members represent the business the way you want, connect with clients and close those all-important deals.

Listen now on Apple Podcasts or Spotify
Watch on YouTube

What’s in the Episode? 

In his 34 years with Case Architects & Remodelers, Bill Millholland has helped the company evolve with the times, weather economic storms and grow to have a team of about 160. And Case, which has four offices in and around Washington, D.C., and is a 24-time Best of Houzz award winner, was actually founded in 1961 — so its business strategies can help any design or building firm looking to succeed over the long haul.   

In this episode, Millholland talks about how having clearly documented processes can help make both clients and team members feel more comfortable at every stage of a project, and can even help win clients — especially nowadays, when “sales aren’t falling off trees anymore,” he says. “People are more cautious with spending.”

Many small design firm owners don’t have the time or inclination to create repeatable processes, Millholland says, but “you’re never going to be tomorrow more than you are today” without them. He shares how having defined processes can help you:

• Turn leads into clients
• Give clients a great experience
• Find and train great team members
• Build confidence 
• Keep track of performance
• Adjust to meet projections

Millholland also shares Case’s approach to each of these elements, as well as the metrics the company focuses on for success, how he gets veteran team members to adopt new technology, and much more.

Listen now on on Apple Podcasts or Spotify

Watch on YouTube

“The Pro Perspective” podcast is brought to you by Houzz Pro. To learn more about our best-in-class software for winning clients, managing projects and simplifying your workflow, click here.