Heated Clothing Market Size, Share & Industry Analysis, By Product Type (T-Shirt, Sweater, Jacket, Pant, and Others), By Power Rating (Below 5 Volts, 6-8 Volts, and 9-20 Volts), By End-User (Men and Women), and Regional Forecast, 2024-2032

The global heated clothing market size was valued at USD 0.33 billion in 2023. The market is projected to grow from USD 0.35 billion in 2024 to USD 0.71 billion by 2032, exhibiting a CAGR of 9.14% during the forecast period. North America dominated the heated clothing market with a market share of 42.42% in 2023.

Heated clothing refers to outfits designed for warmth and intended for cold-weather activities and sports, such as winter biking, motorcycle riding, diving, snowboarding, and winter mountaineering. Sports enthusiasts typically prefer heated clothes as they provide essential protection for the legs, shoulders, back, and other body parts. The growing popularity of outdoor activities, including skiing, snowboarding, hiking, and camping across colder countries, drives the global demand for heated clothing. For instance, according to the National Ski Areas Association (NSAA), a U.S.-based association, over 64.7 million skiers visited ski areas in the U.S. for the 2022-2023 season. At a macro level, the increasing popularity of heated motorcycle clothing favors the global market expansion. Given the increasing interest in riding, brands will develop more heated clothing for motorcycle riding throughout the forecast timeframe.

Regions with colder climates and extended winter seasons usually have an increased demand for heated clothing. Furthermore, this type of clothing is one of the effective measures to prevent hypothermia, frostbite, and other cold-related health issues. Furthermore, numerous market players are launching products specifically for outdoor activities. For instance, in November 2022, Venture Heat, a California, U.S.-based company, launched its new heated diving undersuit. According to the company, the new suit features a rechargeable wireless remote controller and a 100% waterproof system.

The novel COVID-19 pandemic negatively influenced heated clothes sales worldwide, with governments across countries implementing bans on sports and outdoor activities. Furthermore, severe supply chain disruptions and the closure of physical retail channels impeded market growth, notably throughout 2020. However, the global market has recovered during the post-COVID-19 phase, with the reopening of offline sales platforms and renewed interest among individuals in sports & adventure-related activities.

Heated Clothing Market Trends

Increasing Demand for Sustainably-made Clothing to Fuel Market Growth

Growing consumer demand for sustainably made products creates lucrative business opportunities for companies to produce sustainable products. Furthermore, manufacturers’ efforts on producing products made of recycled plastic and organic cotton materials and the use of energy-efficient heating elements in the product designs influence customers to purchase such products. These factors are anticipated to positively influence the global heated clothing market trends.

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Heated Clothing Market Growth Factors

Rising Number of Winter Sportsmen to Favor Market Growth

Heated clothing prevents injuries, improves muscle flexibility and reaction time, and enhances the sports performance of athletes. Growing outdoor recreational trends and an increasing number of winter sportsmen preferring such clothing to keep themselves warm while playing winter sports accelerate the global heated clothing market growth. For instance, according to the National Bureau of Statistics of China, from 2015 to 2022, around 346 million Chinese people participated in outdoor and indoor winter sports-related leisure activities.

Various market players are launching new products to diversify their portfolio and expand their reach. For instance, in January 2023, G-Tech Apparel, a Florida, U.S.-based apparel company, launched its new collection of heated hoodies and vests.

Increasing Technological Advancements to Drive Product Demand

Advancements in the development of technical textile products, including electrically heated clothing, and manufacturers’ efforts to produce smart sensor-based products positively contribute to market development during 2024-2032. Moreover, increasing consumers’ accessibility to products and emerging technical textile industry drives market growth.

Several major market participants are launching new innovative products to diversify their product portfolios. For instance, in October 2023, Neberon Heated Apparel, a U.S.-based heated apparel company, launched its new Pro Series heated gloves FW23. According to the company, the new glove is made using new eVent waterproof fabrics, 3M Thinsulate insulation, and Palm2Tip technology.

Considering another instance, in August 2023, 509, an innovative powersports apparel brand, launched Backcountry Ignite Glove integrated with clim8 heat technology in the global market.

RESTRAINING FACTORS

Skin Burn Incidences due to Prolonged Product Usage to Limit Product Demand

The incidences of skin burns due to prolonged product usage limits its demand among casual snow sportsmen and motorcyclists. Furthermore, the higher cost of technologically-equipped textile clothing restrains the global market growth. In addition, incidences of battery damage or draining of the product and users' regular necessity of charging the battery heated clothing to lower its usage among sports professionals negatively impact the global demand for such products.

Heated Clothing Market Segmentation Analysis

By Product Type Analysis

Rising Popularity of Heated Jackets for Outdoor Activities to Propel Market Growth  

Based on product type, the market is segmented into t-shirt, sweater, jacket, pant, and others.

The jacket segment held a major share in 2023 owing to the rising availability of products worldwide. Furthermore, the increasing popularity of jackets for outdoor activities such as skiing, hunting, snowboarding, and motorcycling boosts product demand among outdoor enthusiasts.

The t-shirt segment is expected to grow significantly throughout the forecast period. Heated t-shirts are gaining popularity due to their perceived health benefits. The warmth generated can improve blood circulation, relieve muscle stiffness, and alleviate certain types of pain, boosting product demand among health-conscious individuals. Furthermore, increasing availability of innovative features, such as adjustable temperature controls, improved battery life, and mobile application connectivity, fuels segment growth.  

The pant segment is also expected to grow at a significant rate in the coming years. Heated pants are widely used in various outdoor activities, including skiing, running, hiking, cycling, and hunting. Moreover, athletes and sports enthusiasts involved in winter sports usually rely on heated pants to maintain optimal body temperature and flexibility during intense physical activities in cold climates, driving the product demand.

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By Power Rating Analysis

Wide Availability of 6-8 Volts Products Worldwide to Favor Market Expansion

Based on power rating, the market is segmented into below 5 volts, 6-8 volts, and 9-20 volts.

The 6-8 volts segment dominated the global heated clothing market share in 2023 owing to wide availability of products with more than three heating zones. Moreover, the 6 to 8-volt range is particularly effective for heated clothing as it offers a balance between energy efficiency and providing sufficient heat. Furthermore, several prominent players are launching new products to diversify their portfolios. For instance, in October 2023, Neberon Heated Apparel, a California, U.S.-based company, launched its new collection of heated gloves with a 7.6V rechargeable battery.

The below 5 volts segment is expected to grow significantly over the forecast period. The demand for heated clothing below 5 volts is rising significantly among budget-conscious consumers owing to its affordability compared to other power ratings and compatibility with a wide range of power sources.

By End-User Analysis

Growing Number of Working Men Worldwide to Propel Market Growth

Based on end-user, the market is divided into men and women. The men segment dominated the global market share in 2023. The growing number of men working in various industries, including construction, agriculture, logistics, and forestry, often operate in cold outdoor environments with several health risks, such as hypothermia and frostbite. Moreover, heated clothing helps to maintain optimal body temperature, reducing the risk of cold-related health issues, fueling the product demand.

The women segment is expected to grow significantly over the forecast period. This is due to the rising popularity of outdoor adventure sports among women, including sailing, skiing, hiking, and camping, which boosts the product demand. Moreover, increasing emphasis on wellness & self-care among women and the growing trend of healthy lifestyles led to the increased adoption of various outdoor activities, including cycling & running during colder seasons, propelling the adoption of heated clothing for women.

REGIONAL INSIGHTS

Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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North America held a major market share in 2023 owing to changing consumer demand patterns, extreme weather conditions, and technological advancements in product characteristics. The U.S., Canada, and Mexico, experience a wide range of weather conditions, including extremely cold winters, with sudden cold snaps or unusually prolonged cold periods in some regions. Several prominent market players are focusing on launching new products to cater to the increasing demand across the region. For instance, in November 2021, ORORO Heated Apparel, a U.S.-based company, launched its new collection of heated hunting vests and heated hunting jackets.

Europe is expected to grow significantly throughout the forecast period owing to the presence of cold weather countries, including Iceland, Norway, Russia, Germany, and Switzerland. Furthermore, industry participants are increasingly incorporating heated elements into fashionable garments, such as jackets, vests, socks, gloves, and others, to cater the rising demand for the product in the region.

Asia Pacific is expected to grow considerably throughout the forecast period owing to rising disposable income, expansion of e-commerce platforms, and increasing trade among countries. Furthermore, Asia Pacific has countries with vast climatic variations, ranging from the icy temperatures of Northern China and Japan to colder high-altitude areas in India, driving the product demand across the region.

The product demand across South America and the Middle East & Africa market is projected to witness positive growth in the foreseeable future. South America has a wide range of climate zones, including tropical regions, deserts, and high-altitude areas such as the Andes Mountains. Therefore, in the southern and high-altitude areas of the region, temperatures can drop significantly, favoring product adoption.

KEY INDUSTRY PLAYERS

Prominent Players Focus on Partnerships to Strengthen Brand Presence

Intense competitive rivalry characterizes the global market. Heated clothing brands leverage their geographical reach and strong brand reputation to stay competitive. In recent years, market players focus on partnerships as one of their key strategies to gain competitive advantage. For instance, in November 2022, ORORO Heated Apparel, a U.S.-based company, announced its partnership with USA Bobsled/Skeleton (USABS), a national governing body for Bobsled and Skeleton in the U.S. According to the company, it would provide heated gloves and socks to the USABS national teams.

List of Top Heated Clothing Companies:

• ORORO Heated Apparel (U.S.)


• Robert Bosch GmbH (Germany)


• Stanley Black & Decker, Inc. (U.S.)


• Venustas Heated Apparel (U.S.)


• Venture Heat (U.S.)


• Techtronic Industries Co. Ltd. (TTI) (China)


• Gerbing.com (Netherlands)


• Makita Corporation (Japan)


• Blaze Wear (U.K.)


• Volt Heat (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• October 2023: Neberon Heated Apparel, a California, U.S.-based clothing company, launched its new collection of heated gloves, the FW23 Pro Series.


• November 2022: Venture Heat, launched its new thermalution heated undersuits. According to the company, the new undersuit features 16W heating elements and 3-level temperature controller settings.


• November 2021: ORORO Heated Apparel, a U.S.-based company, launched its new unisex heated scarf. According to the company, the new scarf features three levels of heat and water-resistant and wind-resistant materials.


• July 2021: Milwaukee Tool, a Wisconsin, U.S.-based tools & protective equipment company, launched its new range of heated gear, including M12 heated toughshell and M12 quietshell jackets.


• December 2020: Robert Bosch GmbH launched its new heated gear, the GHJ12V Heated Jacket and GHH12V-20 Heated Hoodie.

REPORT COVERAGE

The report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product type analysis, end-user, and power rating. Besides this, the report provides insights into the market trends and highlights significant industry developments.

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Report Scope & Segmentation