Cycling Apparel Market Size, Share & Industry Analysis, By Type (Professional and Amateur), By Product (Jerseys, Gloves, Jackets, and Others), By End-User (Male and Female), By Distribution Channel (E-commerce/Online Stores and Offline), and Regional Forecast, 2024-2032

The global cycling apparel market size was valued at USD 2.10 billion in 2023 and is projected to grow from USD 2.19 billion in 2024 to USD 3.36 billion by 2032, exhibiting a CAGR of 5.52% during the forecast period. Europe dominated the cycling apparel market with a market share of 32.38% in 2023.

Cycling apparel is increasingly influenced by fashion and lifestyle trends, attracting consumers who value style and functionality. The availability of trendy cycling clothing options has expanded the market beyond traditional cyclists, capturing a wider audience of fashion-conscious individuals. Furthermore, consumers are becoming more responsive to the environmental effects and seek out eco-friendly materials, such as organic cotton, recycled polyester, or fabrics, accelerating the product demand.  In this respect, industry participants focus on developing sustainable apparel. For instance,

• In August 2023, Cadenzia Cycling, a brand known for its sustainable cycle wear, unveiled its latest Spring 2022 collection. This collection features cycling jerseys displaying a combination of bamboo viscose and recycled polyester, produced to eliminate waste.

In recent years, international sports apparel brands have launched innovative products within the cycling clothing category to achieve product differentiation. For instance, in February 2023, Adidas AG, a German multinational sports brand, launched its SS23 Road Cycling collection, employing innovative technologies such as AEROREADY and WIND.RDY fabrics while also offering inclusive sizing options for women.

Rising consumer disposable incomes across countries make cycling clothing more accessible to a broader range of individuals, favoring the market growth. Individuals who spend more discretionary time on leisure activities are typically willing to invest in premium cycling clothing that enhances their riding experience. In addition, the rising number of cycling communities, group rides, and events accelerates product sales.

The novel COVID-19 pandemic forced physical stores to close temporarily or operate with limited capacity globally, prompting a notable surge in online retail for cycling apparel sales. Therefore, e-commerce platforms witnessed heightened demand as consumers sought alternative avenues to shop for cycling gear while adhering to safety measures from the comfort of their homes amid strict lockdown measures. While the unprecedented pandemic negatively influenced the global cycling apparel market throughout 2020, the reopening of physical distribution platforms in 2021 and 2022 helped numerous industry participants recover their losses, emphasizing the omnichannel distribution approach.

Cycling Apparel Market Trends

Increasing Demand for Sustainable Cycling Apparel to Favor Market Expansion

Innovations in sustainable materials and manufacturing processes address growing consumer concerns about environmental sustainability. As consumers become more environmentally conscious, there has been an increasing preference for sustainable and ethically produced products. This range includes cycling clothing featuring eco-friendly materials, such as organic cotton, recycled polyester, or bamboo fibers. Moreover, companies invest in research and development to create eco-friendly fabrics, reduce water usage, or minimize waste generation to gain a competitive edge in the market. Furthermore, governments and regulatory bodies are increasingly imposing regulations and standards on product sustainability. Therefore, cycling clothing companies that proactively adopt sustainable practices are better positioned to comply with these regulations, fostering market growth in the long run.

• In April 2022, Trek Bicycle Corporation, a U.S.-based cycling product manufacturer, launched a line of cycling clothing produced with sustainably sourced materials. The company’s new products, which include jerseys, socks, shorts, and other apparel, contain recycled fibers and deter 40 tons of pre-consumer waste from landfills.

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Cycling Apparel Market Growth Factors

Rising Popularity of Recreational Activities to Propel Market Growth

The increasing popularity of recreational activities across countries accelerates product sales. According to Outdoor Industry Association data published in 2022, the number of outdoor recreation participants in the U.S. increased from 152.5 million in 2019 to 164.2 million in 2021. The growing involvement of U.S. consumers in physical activities has increased the number of recreational participants in recent years.

Recreational cycling offers numerous health and well-being benefits, including cardiovascular fitness, stress reduction, and mental relaxation. Individuals prioritize their physical and psychological well-being, so they are more inclined to invest in cycling clothing that enhances their comfort, safety, and performance during recreational rides. Moreover, with consumers' increasing engagement in recreational cycling activities, such as leisurely rides, group rides, and family outings, there is a greater demand for specialized cycling apparel optimized for maximum comfort and performance.

Technological Advancement in Cycling Clothing to Favor Market Expansion

Technological upgrades in cycling clothing play a crucial role in accelerating product sales. Advanced fabric technologies, such as moisture-wicking materials, aerodynamic designs, and compression fabrics, improve performance by enhancing breathability, reducing drag, and optimizing muscle support. According to industry experts, cyclists are usually willing to spend on high-performance apparel that helps them achieve better results and enjoy a more comfortable riding experience. With growing participation in fitness activities, there has been an increasing demand for performance apparel that aligns with advanced wearable fabrics. Cyclists prioritize clothing that minimizes chafing, irritation, and discomfort during long rides, contributing significantly to technologically advanced product sales.

RESTRAINING FACTORS

Increasing Competition from Local Athletic Wear Brands to Discourage New Players Entry into Domestic Markets

The increasing emergence of local players offering active wear and cycling clothing can discourage new players' entry into domestic markets across regions throughout the forecast period. Local athletic wear brands typically offer cheaper cycling clothing than internationally renowned brands. In this respect, price-sensitive consumers may opt for economical alternatives, particularly if they perceive little difference in the quality or functionality of local brand's products. This factor can lower the profit margins of popular brands across countries. With more players entering the market, the total market share gets divided among many competitors. This fragmentation can make it difficult for any particular company to claim a significant market share, restraining the global cycling apparel market growth.

Cycling Apparel Market Segmentation Analysis

By Type Analysis

Increasing Demand for Casual Styles to Trigger Product Demand Among Amateurs

Based on type, the market is segmented into professional and amateur.

The amateur segment dominates the market due to the increasing popularity of casual styles in cycling clothing. At a macro level, the growing number of specialty retail stores across countries increases the product demand among amateurs. Amateur cyclists typically appreciate the precise fit and product functionality. Therefore, manufacturers offer a wide range of designs to suit different tastes and preferences, allowing amateur cyclists to find apparel that reflects their individuality and performance.

The professional segment is growing significantly due to the increasing number of professional cycling events globally. Professional cycling teams often have sponsorship agreements with sports apparel brands, increasing the adoption of branded apparel among team members. Furthermore, wearing team-specific jerseys, shorts, and accessories fosters a sense of unity and identity, provides exposure for sponsors, and strengthens brand partnerships.

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By Product Analysis

Increasing Adoption of Performance-enhancing Clothing to Accelerate Cycling Jersey Sales Worldwide

On the basis of product, the market is segmented into jerseys, gloves, jackets, and others.

The jerseys segment is expected to dominate the market during the forecast period, owing to the increased demand for performance enhancement clothing. Various studies suggest that synthetic jerseys featuring a body-mapping design improved a cyclist’s performance compared to conventional synthetic running clothing. Cycling jerseys can also feature technical fabrics that offer moisture-wicking properties, breathability, and aerodynamic features, contributing significantly to improved performance and enhanced comfort.

The jackets segment is projected to grow significantly during the forecast period. Several brands offer cycling jackets that can be used in any weather condition. Furthermore, cycling jackets are increasingly designed to suit cycling or bib shorts.

By End-User Analysis

Increasing Number of Male Participants in Cycling Events to Favor Segment Expansion

Based on end-user, the market is segmented into male and female.

The male segment leads the global & American market owing to the rising interest in adventure sports activities and physical fitness among men. The increasing number of male participants in cycling events also encourages market players to develop more male-oriented cycling clothing. Moreover, the cycling industry has been predominantly male-dominated, from manufacturers and retailers to professional teams and event organizers. As a result, there has been a tendency to prioritize the development and promotion of cycling clothing for male cyclists.

The female segment is growing at a considerable rate due to increasing participation in recreational activities globally. According to the Outdoor Industry Association, approximately 81.2 million U.S. women participated in outdoor recreational activities in 2021, compared to 95.5 million U.S. men in the same year.

By Distribution Channel Analysis

Rising Consumer Need to Try On Clothing to Boost Product Sales through Offline Distribution Channels

On the basis of distribution channel, the market is segmented into e-commerce/online stores and offline.

The offline segment dominates the global cycling apparel market share. Offline sales channels allow customers to physically try on cycling clothing before making a purchase. Furthermore, offline outlets offer opportunities for brands to create interactive experiences for customers, such as product demonstrations, workshops, and events. These experiences boost brand engagement and build a deeper connection with customers.

The e-commerce/online segment will likely grow at the highest CAGR during the forecast period. E-commerce/online retail portals provide a seamless shopping experience, with features such as easy navigation, secure payment options, and fast shipping and delivery, enhancing the shopping experience and triggering sales. Industry participants usually target time-strapped wealthy cyclists through e-commerce websites by offering high-quality cycling clothing in customizable options. Market players also promote cycling clothing and specialized bicycle accessories online by offering considerably cheaper discounts than their offline counterparts.

REGIONAL INSIGHTS

The market is studied across North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

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Europe leads the market share, backed by the increasing number of amateur and professional cyclists across major countries, including Germany, the U.K., Italy, and the Netherlands. The rapidly evolving sustainability trends within the apparel category positively influence cycling clothing sales across Europe. Europe also houses the world's largest cycling events, encouraging internationally reputed market players to innovate their products and achieve regional expansion.

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North America, notably the U.S., offers lucrative business opportunities for cycling clothing manufacturers. The growing popularity of professional cycling events, such as the Tour de France and the Olympics, has inspired many North Americans to take up cycling as a hobby or sport. As a result, there is a growing interest in cycling clothing that reflects the performance and style of professional cyclists. Besides, as people become more health-conscious and active, there is a greater demand for high-performance clothing that enhances comfort, performance, and safety during rides.

• In August 2021, Allbirds, Inc., a U.S.-based activewear company, launched a range of sustainable activewear collections, including biker shorts, running pants, tank tops, and leggings.

Asia Pacific will grow at the highest CAGR during the forecast period. In recent years, key brands have emphasized technological advancements to stay competitive in the Asia Pacific market. For instance, In November 2023, MAAP, an Australian cycling clothing brand, unveiled 'Atmos,' a series of lightweight and waterproof apparel. This collection features Pertex Shield fabric, incorporating a permeable nanofiber membrane to achieve a waterproof rating of 20,000mm hydrostatic head.

South America and the Middle East & Africa are poised to witness steady growth in the near term. Given the intense competition across European and North American markets, key players will likely employ strategies to penetrate Middle Eastern countries in the coming years.

KEY INDUSTRY PLAYERS

Key Players Focus on Innovative Product Development to Stay Competitive

Intense competitive rivalry characterizes the global cycling apparel market. While international players leverage their strong brand presence and loyalty to be abreast of the competition, smaller and domestic players emphasize local manufacturing to appeal to the interests of domestic customers. In recent years, market players have employed innovative product development as one of their key strategies to stay competitive. For instance, 

• In March 2023, ASSOS of Switzerland GmbH, a cycling clothing & accessories company, launched its new limited collection of jerseys, Interstellar Capsule. According to the company, the latest collection comes in RS racing and GT regular fit.

List of Key Companies Profiled:

• Aero Tech Designs Cyclewear (U.S.)


• ASSOS of Switzerland GmbH (Switzerland)


• Monton Sports (China)


• Manifattura Valcismon S.p.A. (MVC Group) (Italy)


• Pearl iZUMi (U.S.)


• Pentland Group (U.K.)


• Rapha Racing Limited (U.K.)


• Vista Outdoor (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• February 2024: Pearl iZUMi, a U.S.-based cycling clothing company, launched its new cycling clothing collection, the Spring/Summer line, including jerseys, gloves, and an air tank. According to the company, the new collection features moisture-wicking transfer fabrics, abrasion-resistant sleeves, and UPF 30 sun protection.


• October 2023: Manifattura Valcismon S.p.A. acquired majority stakes in Zoot Sports, a California-based triathlon gear company that also specializes in cycling apparel. According to the company, the acquisition will strengthen its presence in the U.S.


• March 2023: Assos, the Swiss cycling apparel brand, introduced a mobile application that provides customers with an enhanced platform for buying products. This app presents a variety of exclusive features aimed at simplifying the user experience while also offering a customizable environment with diverse content options.


• May 2023: Wilson Sporting Goods Co., a U.S.-based sports equipment manufacturer, opened its inaugural retail store in California (U.S.). Spanning approximately 4,500 square feet, this retail store showcases an extensive range of products across sports categories, including biking and cycling apparel.


• March 2022: Kragbuzz Sports, an Indian sports brand, launched its e-commerce portal, featuring a range of customized sportswear suitable for cycling and other physical activities.

REPORT COVERAGE

An Infographic Representation of Cycling Apparel Market

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The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, type analysis, end-users, and distribution channels. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

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Report Scope & Segmentation