The Creative Act: A Way of Being

PENGUIN PRESS

An imprint of Penguin Random House LLC

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Copyright © 2023 by Rick Rubin

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TURN! TURN! TURN!

(To Everything There Is A Season)

Words from the Book of Ecclesiastes

Adaptation and Music by Pete Seeger

TRO-© Copyright 1962 (Renewed) Melody Trails, Inc., New York, NY

International Copyright Secured. Made in U.S.A.

All Rights Reserved. Used by Permission.

Excerpt from John Wooden: First, How to Put On Your Socks as told to Devin Gordon, Newsweek (October 24, 1999). Used by permission.

Library of Congress Cataloging-in-Publication Data

Names: Rubin, Rick, author. | Strauss, Neil, author.

Title: The creative act : a way of being / Rick Rubin, with Neil Strauss.

Description: New York : Penguin Press, 2023.

Identifiers: LCCN 2022035005 | ISBN 9780593652886 (hardcover) | ISBN 9780593653425 (ebook)

Subjects: LCSH: Creative ability. | Creation (Literary, artistic, etc.)

Classification: LCC BF408 .R7368 2023 | DDC 153.3/5—dc23/eng/20220921

LC record available at https://lccn.loc.gov/2022035005

Book design by Rick Rubin with special thanks to Pentagram, adapted for ebook by Cora Wigen

pid_prh_6.0_148814534_c0_r2

The object isn’t to make art,

it’s to be in that wonderful state

which makes art inevitable.

Robert Henri

78 Areas of Thought

Everyone Is a Creator

Tuning In

The Source of Creativity

Awareness

The Vessel and the Filter

The Unseen

Look for Clues

Practice

Submerge (The Great Works)

Nature as Teacher

Nothing Is Static

Look Inward

Memories and the Subconscious

It’s Always There

Setting

Self-Doubt

Make It Up

Distraction

Collaboration

Intention

Rules

The Opposite Is True

Listening

Patience

Beginner’s Mind

Inspiration

Habits

Seeds

Experimentation

Try Everything

Crafting

Momentum

Point of View

Breaking the Sameness

Completion

The Abundant Mindset

The Experimenter and the Finisher

Temporary Rules

Greatness

Success

Connected Detachment (Possibility)

The Ecstatic

Point of Reference

Non-Competition

Essence

Apocrypha

Tuning Out (Undermining Voices)

Self-Awareness

Right Before Our Eyes

A Whisper Out of Time

Expect a Surprise

Great Expectations

Openness

Surrounding the Lightning Bolt

24/7 (Staying In It)

Spontaneity (Special Moments)

How to Choose

Shades and Degrees

Implications (Purpose)

Freedom

The Possessed

What Works for You (Believing)

Adaptation

Translation

Clean Slate

Context

The Energy (In the Work)

Ending to Start Anew (Regeneration)

Play

The Art Habit (Sangha)

The Prism of Self

Let It Be

Cooperation

The Sincerity Dilemma

The Gatekeeper

Why Make Art?

Harmony

What We Tell Ourselves

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Nothing in this book

is known to be true.

It’s a reflection on what I’ve noticed—

Not facts so much as thoughts.

Some ideas may resonate,

others may not.

A few may awaken an inner knowing

you forgot you had.

Use what’s helpful.

Let go of the rest.

Each of these moments

is an invitation

to further inquiry:

looking deeper,

zooming out, or in.

Opening possibilities

for a new way of being.

Everyone Is a Creator

Those who do not engage in the traditional arts might be wary of calling themselves artists. They might perceive creativity as something extraordinary or beyond their capabilities. A calling for the special few who are born with these gifts.

Fortunately, this is not the case.

Creativity is not a rare ability. It is not difficult to access. Creativity is a fundamental aspect of being human. It’s our birthright. And it’s for all of us.

Creativity doesn’t exclusively relate to making art. We all engage in this act on a daily basis.

To create is to bring something into existence that wasn’t there before. It could be a conversation, the solution to a problem, a note to a friend, the rearrangement of furniture in a room, a new route home to avoid a traffic jam.

What you make doesn’t have to be witnessed, recorded, sold, or encased in glass for it to be a work of art. Through the ordinary state of being, we’re already creators in the most profound way, creating our experience of reality and composing the world we perceive.

In each moment, we are immersed in a field of undifferentiated matter from which our senses gather bits of information. The outside universe we perceive doesn’t exist as such. Through a series of electrical and chemical reactions, we generate a reality internally. We create forests and oceans, warmth and cold. We read words, hear voices, and form interpretations. Then, in an instant, we produce a response. All of this in a world of our own creation.

Regardless of whether or not we’re formally making art, we are all living as artists. We perceive, filter, and collect data, then curate an experience for ourselves and others based on this information set. Whether we do this consciously or unconsciously, by the mere fact of being alive, we are active participants in the ongoing process of creation.

To live as an artist is a way of being in the world. A way of perceiving. A practice of paying attention. Refining our sensitivity to tune in to the more subtle notes. Looking for what draws us in and what pushes us away. Noticing what feeling tones arise and where they lead.

Attuned choice by attuned choice, your entire life is a form of self-expression. You exist as a creative being in a creative universe. A singular work of art.

Tuning In

Think of the universe as an eternal creative unfolding.

Trees blossom.

Cells replicate.

Rivers forge new tributaries.

The world pulses with productive energy, and everything that exists on this planet is driven by that energy.

Every manifestation of this unfolding is doing its own work on behalf of the universe, each in its own way, true to its own creative impulse.

Just as trees grow flowers and fruits, humanity creates works of art. The Golden Gate Bridge, the White Album, Guernica, Hagia Sophia, the Sphinx, the space shuttle, the Autobahn, Clair de lune, the Colosseum in Rome, the Phillips screwdriver, the iPad, Philadelphia cheesesteak.

Look around you: there are so many remarkable accomplishments to appreciate. Each of these is humanity being true to itself, as a hummingbird is true to itself by building a nest, a peach tree by bearing fruit, and a nimbus cloud by producing rain.

Every nest, every peach, every raindrop, and every great work is different. Some trees may appear to make more beautiful fruits than others, and some humans may appear to compose greater works than others. The taste and beauty are in the eye of the beholder.

How does the cloud know when to rain? How does the tree know when spring begins? How does the bird know when it’s time to build a new nest?

The universe functions like a clock:

To everything—

There is a season—

And a time to every purpose under heaven

A time to be born, a time to die

A time to plant, a time to reap

A time to kill, a time to heal

A time to laugh, a time to weep

A time to build up, a time to break down

A time to dance, a time to mourn

A time to cast away stones

A time to gather stones together

These rhythms are not set by us. We are all participating in a larger creative act we are not conducting. We are being conducted. The artist is on a cosmic timetable, just like all of nature.

If you have an idea you’re excited about and you don’t bring it to life, it’s not uncommon for the idea to find its voice through another maker. This isn’t because the other artist stole your idea, but because the idea’s time has come.

In this great unfolding, ideas and thoughts, themes and songs and other works of art exist in the aether and ripen on schedule, ready to find expression in the physical world.

As artists, it is our job to draw down this information, transmute it, and share it. We are all translators for messages the universe is broadcasting. The best artists tend to be the ones with the most sensitive antennae to draw in the energy resonating at a particular moment. Many great artists first develop sensitive antennae not to create art but to protect themselves. They have to protect themselves because everything hurts more. They feel everything more deeply.

Often art arrives in movements. Bauhaus architecture, abstract expressionism, French New Wave cinema, Beat poetry, punk rock to name a few from recent history. These movements appear like a wave; some artists are able to read the culture and position themselves to ride that swell. Others might see the wave and choose to swim against the current.

We are all antennae for creative thought. Some transmissions come on strong, others are more faint. If your antenna isn’t sensitively tuned, you’re likely to lose the data in the noise. Particularly since the signals coming through are often more subtle than the content we collect through sensory awareness. They are energetic more than tactile, intuitively perceived more than consciously recorded.

Most of the time, we are gathering data from the world through the five senses. With the information that’s being transmitted on higher frequencies, we are channeling energetic material that can’t be physically grasped. It defies logic, in the same way that an electron can be in two places at once. This elusive energy is of great worth, though so few people are open enough to hold it.

How do we pick up on a signal that can neither be heard nor be defined? The answer is not to look for it. Nor do we attempt to predict or analyze our way into it. Instead, we create an open space that allows it. A space so free of the normal overpacked condition of our minds that it functions as a vacuum. Drawing down the ideas that the universe is making available.

This freedom is not as difficult to achieve as one might think. We all start with it. As children, we experience much less interference between receiving ideas and internalizing them. We accept new information with delight instead of making comparisons to what we already believe; we live in the moment rather than worrying about future consequences; we are spontaneous more than analytical; we are curious, not jaded. Even the most ordinary experiences in life are met with a sense of awe. Deep sadness and intense excitement can come within moments of each other. There’s no facade and no attachment to a story.

Artists who are able to continually create great works throughout their lives often manage to preserve these childlike qualities. Practicing a way of being that allows you to see the world through uncorrupted, innocent eyes can free you to act in concert with the universe’s timetable.

There’s a time for certain ideas to arrive,

and they find a way

to express themselves through us.

The Source of Creativity

We begin with everything:

everything seen,

everything done,

everything thought,

everything felt,

everything imagined,

everything forgotten,

and everything that rests unspoken and unthought

within us.

This is our source material, and from it, we build each creative moment.

This content does not come from inside us. The Source is out there. A wisdom surrounding us, an inexhaustible offering that is always available.

We either sense it, remember it, or tune in to it. Not only through our experiences. It may also be dreams, intuitions, subliminal fragments, or other ways still unknown by which the outside finds its way inside.

To the mind, this material appears to come from within. But that’s an illusion. There are tiny fragments of the vastness of Source stored within us. These precious wisps arise from the unconscious like vapor, and condense to form a thought. An idea.

It may be helpful to think of Source as a cloud.

Clouds never truly disappear. They change form. They turn into rain and become part of the ocean, and then evaporate and return to being clouds.

The same is true of art.

Art is a circulation of energetic ideas. What makes them appear new is that they’re combining differently each time they come back. No two clouds are the same.

This is why, when we are struck by a new piece of art, it can resonate on a deeper level. Perhaps this is the familiar, coming back to us in an unfamiliar form. Or maybe it is something unknown that we didn’t realize we were looking for. A missing piece in a puzzle that has no end.

Turning something from an idea

into a reality

can make it seem smaller.

It changes from unearthly to earthly.

The imagination has no limits.

The physical world does.

The work exists in both.

Awareness

In most of our daily activities we choose the agenda and develop a strategy to achieve the goal at hand. We create the program.

Awareness moves differently. The program is happening around us. The world is the doer and we are the witness. We have little or no control over the content.

The gift of awareness allows us to notice what’s going on around and inside ourselves in the present moment. And to do so without attachment or involvement. We may observe bodily sensations, passing thoughts and feelings, sounds or visual cues, smells and tastes.

Through detached noticing, awareness allows an observed flower to reveal more of itself without our intervention. This is true of all things.

Awareness is not a state you force. There is little effort involved, though persistence is key. It’s something you actively allow to