Responsibility Corporate Social
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About this ebook
Currently business is changing, and those companies that join the ecological and sustainable vanguard, move away from their purely monetary gaze and adhere to the community group; Not only do they see their profits increase, but they also manage to attract loyal and happy customers and employees.
Assuming a social commitment (CSR) leads the company to strive to be the trusted partner of its clients when it comes to protecting and extracting value from what matters most to them in an innovative and responsible way.
How are such benefits achieved? In this book we explain it; detailing its foundations, objectives, how to put it into practice, and the positive and negative results of the companies that implemented it.
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Responsibility Corporate Social - Diane Collins
Responsibility
corporate social
-Ensuring the commercial success of the future-
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Diane Collins
Ediciones Afrodita
Contents
Chap. 1 CSR definitions
Chap. 2 Advantages
Chap. 3 Globalization
Chap. 4 Building a socially responsible company
Chap. 5 Implementation
Chap. 6 CSR in practice (examples)
Chapter 1
CSR definitions
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What is Corporate Social Responsibility or Corporate Social Responsibility?
CSR (Corporate Social Responsibility, or Corporate Social Responsibility) brings together all the practices implemented by companies with the aim of respecting the principles of sustainable development, that is, being economically viable, having a positive impact on society, but also better respecting the environment. In other words, CSR is the contribution of companies to the challenges of sustainable development.
Therefore, a company that practices CSR will seek to have a positive impact on society and be economically viable.
Corporate social responsibility is a type of business self-regulation with the aim of being socially accountable and generating a positive impact on society. Some ways a company can embrace CSR include being environmentally friendly and environmentally conscious; promoting equality, diversity, and inclusion in the workplace; treating employees with respect; giving back to the community; and ensuring that business decisions are ethical.
CSR evolved from voluntary choices by individual companies to mandatory regulations at the regional, national, and international levels. However, many companies choose to go beyond legal requirements and incorporate the idea of doing good
into their business models.
There is no single way a company can adopt CSR, but one thing is certain: to be perceived as genuine, the company's practices must be integrated into its culture and business operations. In today's socially conscious environment, employees and customers place a high value on working for and spending their money with companies that put CSR first. They can detect corporate hypocrisy.
To ensure the authenticity of CSR, a company must analyze its values, business mission, and core issues and determine which initiatives best align with the company's goals and culture. The company may do this in-house or hire a third party to conduct an assessment.
Reviewing the 17 United Nations Sustainable Development Goals is a good starting point. While goals like good health and wellness or gender equality may apply to most businesses, specific goals like life below water or clean, affordable energy may be relevant to select industries like information technology. water or energy providers.
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17 UN Sustainable Development Goals
Goal 1: Eradicate poverty in all its forms everywhere
Goal 2: End hunger, achieve food security, improve nutrition and promote sustainable agriculture
Goal 3: Enable healthy living and promote well-being for all at all ages
Goal 4: Ensure equal access to quality education for all and promote lifelong learning opportunities
Goal 5: Achieve gender equality and empower all women and girls
Goal 6: Guarantee access to water and sanitation for all and ensure the sustainable management of water resources
Goal 7: Ensure access for all to reliable, sustainable, and modern energy services at an affordable price
Goal 8: Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all
Goal 9: Build resilient infrastructure, promote sustainable industrialization that benefits all, and foster innovation
Goal 10: Reduce inequalities within and between countries
Goal 11: Make cities and human settlements inclusive, safe, resilient, and sustainable
Goal 12: Establish sustainable consumption and production patterns
Goal 13: Take urgent action to combat climate change and its impacts*
Goal 14: Conserve and sustainably use the oceans, seas, and marine resources for sustainable development
Goal 15: Preserve and restore terrestrial ecosystems
Goal 16: Promote peaceful and inclusive societies for sustainable development
Goal 17: Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development
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What do we understand by sustainable development?
Sustainable development is the idea that human societies should live and meet their needs without compromising the ability of future generations to meet their own needs.
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In business: the example of CSR
Sustainable development also has its place in companies. Now, more and more companies are forced to adopt the principles of sustainable development in their activities. For example, there are laws that require companies to measure their environmental impacts and make them public, which encourages them to adopt greener practices.
Thus, many companies must manage their production according to the principles of sustainable development, in order to improve their impact on the planet, the economy, and society. But this is also the case for public institutions and all other actors.
Generally, these sustainable
practices in the company are grouped under the term CSR or corporate social responsibility. Specifically, it may be about opting for renewable energies or practicing energy efficiency, reducing greenhouse gas emissions and their carbon footprint, and practicing ecodesign (integration of environmental preservation criteria from the design of a product project and throughout its development, in order to limit negative environmental impacts to the maximum while maintaining a level of quality of the product in accordance with its optimum use), or even take measures so that they affect biodiversity and ecosystems less.
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Official definitions:
• Definition of CSR by the European Union
The European Commission, in its 3rd Communication on CSR (2011) defines CSR as The responsibility of companies for the effects they have on society. The EU has also published in 2001, in order to propose a framework for companies wishing to invest in sustainable development, a Green Paper on Corporate Social Responsibility. He then gave the following definition:
the voluntary integration of the social and ecological concerns of companies in their business