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    City Press

    Choosing the right brand partner

    Oct 25, 2020 3 minutes
    GAYLE EDMUNDS

    HOW BRANDS CAN BUILD TRUST WITH THE RIGHT PARTNERS

    Recent research shows that brands can tap into trust faster through partnering with trusted news organisations.

    The News Trust Halo, a survey released recently by the Interactive Advertising Bureau (IAB) and Magid Research, interviewed 2 000 adults in the US about their news consumption and how it influenced their perception of products that advertised in their trusted news brands.

    The results showed

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