Cradle-to-cradle with William McDonough

INSIDE: HOW WOULD YOU DESCRIBE CRADLE-TO-CRADLE IN THE SIMPLEST WAY POSSIBLE?

Cradle-to-cradle is the creation and qualification of a circular economy. It’s a way of designing and producing that honours all future generations by designing and manufacturing for next use, instead of end of life. So rather than cradle-to-grave, which is a take, make, waste system. Cradle-to-cradle follows a take, make, retake and remake system.

It allows us to share the