Business | Luxed out

Why Louis Vuitton is struggling but Hermès is not

Worries that the luxury business is peaking are overblown

Illustration of a woman being blown away with an umbrella while all her luxury shopping flies away, the handle of the umbrella is the line of a graph
Illustration: Brett Ryder
|Milan

There will be fewer designer handbags and high heels under Christmas trees this year. Spending on personal luxury goods is set to fall by 2% in 2024, according to Bain, a consultancy. Sales of fashion and leather items at LVMH, the world’s biggest luxury conglomerate, have tumbled. Kering, which owns Gucci, has issued a string of profit warnings. Anyone who receives Versace goodies from Santa may feel a little less flattered than usual. The luxury brand is selling 40% of its products at a discount.

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This article appeared in the Business section of the print edition under the headline “Luxed out”

From the December 21st 2024 edition

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