A database was specifically created and structured to collect behavioral data from the client's website. An automated import has been set up to keep this information in the contact file up to date.
The content of mailings automatically adjusts in response to changes in the show schedule. Automation enabled the client to reduce the risk of errors while saving time.
Data collected from browsing activities and customer profiles is used to personalize email content with show recommendations tailored to each customer.
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Learn how Groupe CH, a leader in sports and entertainment in Quebec, enhanced its contests with Dialog Insight’s customized solution, providing real-time interactive experiences during over 1,600 annual events, including festivals and shows.
Since implementing these automated campaigns, Héma-Québec has observed a significant increase in the retention rate of new donors and their engagement. With an average open rate of 73%, the appointment booking rate for plasma donors has doubled.
Learn how Groupe CH, a leader in sports and entertainment in Quebec, enhanced its contests with Dialog Insight’s customized solution, providing real-time interactive experiences during over 1,600 annual events, including festivals and shows.
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