About Creativity at Work
What we believe
Creativity is not the mystical attribute reserved for the lucky few; everyone has creative potential. Creativity is a skill you can develop with practice and a process you can manage. The ability to create and innovate is a function of behaviours, not just traits.
What we do
Founded by Linda Naiman in 1999, Creativity at Work develops creative intelligence through arts-based learning and whole-brain approaches for leaders and teams navigating rapid change.
Linda works with leaders and teams to strengthen how they think under pressure, collaborate across differences, and produce great work people care about.
- Whole-Brain creativity training —Solve complex challenges with cognitive diversity
- Arts-Based Learning —For leaders and teams. Apply collaborative sense-making, meaning-making, and visual intelligence to real-world problems
- Leadership & Team Coaching —Access your inner sage to lead with clarity, courage, and creative confidence
Creativity at Work partners with leaders, teams, and organizations to develop creative intelligence—the whole-brain capacity that integrates analytical rigour, artistic insight, relational intelligence, and practical action.
This capacity shapes how people make sense of complexity, collaborate effectively, and act with clarity and humanity in times of change.
A distinctive approach to creative intelligence
Creative intelligence is not a technique or mindset. It is a way of thinking, sensing, and acting that helps people navigate ambiguity, work across differences, generate novel solutions and make wise decisions.
Our insights and methodologies are drawn from the multi-disciplinary perspectives of business, art, design, and social science research.
When leaders work with creative intelligence, they are better equipped to engage their people, hold complexity without oversimplifying it, and respond with discernment when it matters most.
Our focus
Creativity at Work delivers tailored experiences through corporate creativity workshops, whole-brain creativity training, mental fitness coaching programs, creative resilience, and creative leadership and team development. When additional capabilities serve the work, we collaborate with a trusted network of experts to bring complementary perspectives and depth.
Results
Coherence and clarity under pressure
Leaders and teams develop a more coherent way of working—an integrated inner operating system that helps decisions and behaviours align rather than fragment when situations are ambiguous or fast-moving. This creates a reliable way to return to clarity without defaulting to rigid or reactive responses.
Culture, engagement, and collaboration
Engagement and psychological safety increase as people are invited to experiment, contribute ideas, and bring more of themselves to the work. Arts-based and design-informed practices strengthen collaboration by helping people appreciate one another and explore persistent challenges from multiple points of view.
Innovation with follow-through
Teams generate and test more thoughtful ideas instead of recycling familiar solutions. In some cases, this leads to prototypes that secure funding and move into implementation. Over time, experimentation becomes part of everyday work, strengthening innovation capacity and resilience.
Next steps
Explore our services or get in touch to discuss whether this work is a good fit for your organization.