Logos & Icons
Latest about Logos & Icons
The biggest logo design trends for 2025 (and yes Jaguar gets a mention)
By Tom May published
Audi's new branding is proving almost as controversial as Jaguar's
By Daniel John published
A new wordmark replaces the famous four rings.
Call me Sherlock, I think I’ve decoded the new cryptic Spotify wrapped logos
By Natalie Fear published
I know BRAT branding when I see it.
The best logos of the 2010s
By Antonia Wilson last updated
As mobile-first design took off, the best logos of the 2010s were imaginatively minimal and crafted for clarity
People are starting to suspect the controversial Jaguar rebrand could be a hoax
By Daniel John published
"All will be revealed" next week.
‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look
By Daniel John published
We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.
The 12 best circular logos of all time
By Tom May last updated
Circular logo designs can have a powerful impact.
The Jaguar rebrand is already the most divisive of 2024
By Daniel John published
Even Elon Musk is mocking the new look.
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