The CHANEL Watch Manufacture
In La Chaux-de-Fonds, Switzerland, the heart of the watchmaking world, lies the CHANEL Watch Manufacture. Starting with the launch of the emblematic PREMIÈRE in 1987, every timepiece imagined by the Creation Studio has come to life in this unique place that brings together the passion of expert craftsmen, the excellence of traditional savoir-faire and the precision of innovative technical tools.
Since the very beginning, this is where CHANEL has developed and assembled all its watches.
From the first designs to the final checks, the creation of a new CHANEL timepiece involves the close collaboration of many complementary métiers driven by the same impetus. An in-depth dialogue takes place between the Creation Studio in Paris and the Swiss master watchmakers.
From the Parisian Creation Studio...
Each piece begins as an idea that takes shape at the Watch Creation Studio, directed by Arnaud Chastaingt and located at Place Vendôme in Paris, steps from rue Cambon, the epicentre of the CHANEL universe.
...to the Swiss Watch Manufacture.
The creative gestures of the designers are followed by the skill and meticulousness of the master watchmakers, who realise the ambitions of the Creation Studio at the CHANEL Watch Manufacture in La Chaux-de-Fonds.
A meeting place for creation, savoir-faire and technology
Advanced technology and artisanal virtuosity
Every stage of the development and production process is handled within the CHANEL Watch Manufacture. Here, the traditional savoir-faire of passionate men and women meets the precision of innovative technological tools.
This balance of past and future, of human proficiency and industrial accuracy, ensures the excellence of CHANEL watches.