“On February 14, Americans celebrate love and friendship by exchanging cards, flowers, and candy. Although the origins of Valentine’s Day are murky, ancient Romans celebrated the feast of Lupercalia, a spring festival, on the fifteenth of February. Like so many holidays, a Christian gloss was added to the pagan fete when the holiday moved to the fourteenth of February—the saint day associated with several early Christian martyrs named Valentine.

“The romance we associate with Valentine’s Day may spring from the medieval belief that birds select their mates on February 14. During the Middle Ages, lovers recited verse or prose to one another in honor of the day. The Nuremberg Chronicle (published in 1493) is believed to contain the first in-print mention of Saint Valentine, though his role as patron saint of lovers was not mentioned.”

Key Stats

From the Library / Census Infographics & Visualizations / Census Interactive Gallery:

Interactive Visualization: U.S. Marriage and Divorce Rates by State: 2011 and 2021 (May 31, 2023)

Interactive Visualization: U.S. Marriage and Divorce Rates by State: 2011 and 2021 (May 31, 2023)

Note: The data visualization above is interactive. Click on the image to change pages. For other marriage and divorce statistics, hover over the image for other stats.

More Stats

Source: Monthly Retail Trade Survey (MRTS), 1992 to 2024

Source: 2022 American Community Survey (ACS) 1-year estimates

Note: You will need to scroll right to find all the columns in some of these tables.

Source: 2018 - 2021 Annual Survey of Manufactures (ASM)

Table AM1831BASIC01, Annual Survey of Manufactures: Summary Statistics for Industry Groups and Industries in the U.S.: 2018 - 2021, showing these 5 Codes:

NAICS 311340, Nonchocolate Confectionery Manufacturing
NAICS 311350, Chocolate and Chocolate Confectionery Manufacturing
NAICS 311351, Chocolate and Confectionery Manufacturing from Cacao Beans
NAICS 311352, Confectionery Manufacturing from Purchased Chocolate
NAICS 339910, Jewelry and Silverware Manufacturing

Source: 2021 Annual Business Survey (ABS) Program

Table AB2100CSA01, Annual Business Survey: Statistics for Employer Firms by Industry, Sex, Ethnicity, Race and Veteran Status for the U.S., States and Metro Areas: 2021, showing NAICS 4483 Jewelry, Luggage, and Leather Goods; and NAICS 4531 Florists

Source: 1978-2021 Business Dynamics Statistics (BDS)

Table BDSEAGE, Business Dynamics Statistics: Establishment Age: 1978-2021, showing NAICS 4483 Jewelry, Luggage, and Leather Goods; and NAICS 4531 Florists

Source: 2020 County Business Patterns (CBP)

Table CB2100CBP, All Sectors: County Business Patterns, including ZIP Code Business Patterns by Legal Form of Organization and Employment Size Class for U.S., States and Selected Geographies: 2021, showing these codes:

NAICS 311340, Nonchocolate Confectionery Manufacturing
NAICS 311350, Chocolate and Chocolate Confectionery Manufacturing
NAICS 311351, Chocolate and Confectionery Manufacturing from Cacao Beans
NAICS 311352, Confectionery Manufacturing from Purchased Chocolate
NAICS 339910, Jewelry and Silverware Manufacturing
NAICS 445292, Confectionery and Nut Stores
NAICS 448310, Jewelry Stores
NAICS 453110, Florists

From Business and Economy > International Trade Data:

Note: After you create an account, select options for State Export Data (Origin of Movement) or State Import Data (State of Destination) by Harmonized System (HS) or NAICS. Select State, Measures, Commodity (search for commodities, such as listed above), Country and Time for data. More information can be found in the Quick Start Guide.