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Management Strategy
Here you can find an itemized listing of our directors’ fundamental management policies, which include our basic corporate philosophy, management performance metrics, dividend policy, mid- to long-term strategies and challenges faced by management.
Forward-looking statements in the text below are based on the judgment of the Capcom Group as of the end of the previous consolidated fiscal year.
1. Fundamental Management Policy
Based on our Corporate Philosophy, the Capcom Group aims to maintain the group’s strengths, and achieve stable growth and enhanced corporate value over the medium- to long-term.
It will do so by ensuring transparency, fairness and speed in businesses, as well as by working towards mutual prosperity and building a relationship of trust with stakeholders (which include shareholders, customers, business partners and local governments).
[Corporate Philosophy]
Capcom is a creator of entertainment culture who aims to develop software content that excites and stimulates the senses.
[Strength of the Capcom group]
- A financial base for making proactive strategic investments attributable to a stable cash position and improved capital efficiency
- Production of content (IP) that is supported worldwide and multifaceted activities thanks to our unique, high-level technological and developmental capabilities
- A global, long-term sales system based on a digital strategy for further increasing profits
2. Key Performance Indicators
At the Capcom Group, management’s objective is to increase corporate value through the sustainable growth of its businesses.
In addition to measuring performance with a medium-term management goal of 10% increased operating income per fiscal year, the Company strives to enhance corporate value from a capital efficiency perspective by improving return on equity (ROE), while at the same time focusing on cash flow management. Further, Capcom is working to maintain a consolidated dividend payout ratio of 30% as its basic policy while continuing to make stable dividend payouts, after giving due consideration to matters such as future expansion and changes in the business environment.
3. The Business Environment and Medium- to Long-Term Management Strategy
The business environment is undergoing great change: the transition to high-speed, an increased number of distribution channels for game content, diversification of devices and the expansion of the global gaming user base. In such environment, in order for the Group, which greeted 40th anniversary in 2023, to aim to leap even more. In such an environment, the Group recognizes the important management challenge of securing stable profit to enhance its long-term corporate value as well as amplifying its branding on a global basis.
For this reason, the Company has set a medium-term management goal of achieving 10% annual growth in operating income and is working to establish a stable profit structure through the creation of high-quality content and long-term sales through digitalization. Moreover, the Company will grow its core Digital Contents business with the long-term aim of selling 100 million units annually. It looks to accomplish this by expanding its user base and maximizing profit opportunities via enhanced country/regional marketing while working to understand user needs. In addition to continuing to develop the Arcade Operations and Amusement Equipments businesses by using popular IPs and major content, the Group will also aim for sustainable growth and strive to enhance brand value for its IPs by leveraging them in film and television productions, licensed merchandise, and esports. Enabling this is the Company’s human resources investment strategy, which it will continue to promote going forward. Moreover, by actively investing in strengthening and enhancing its development system, the Company will work to expand its product pipeline through the creation of new IPs and utilization of major IPs.
4. Priority Business and Finance Issues
Based on the strategy laid out in 3 above, the Capcom Group will focus on the following areas in the next fiscal year:
(1) Strategies by operating segment for the fiscal year ending March 2025
For the next fiscal year, the Group will focus on the following points based on the strategy laid out in 3 above.
A. Digital Contents business
In the Digital Contents business, the Company will continue to pursue brand enhancement and user growth. This will include the launch of the all-new IP Kunitsu-Gami: Path of the Goddess (for Xbox Series X|S, PlayStation 5, and PC), the release of past titles Monster Hunter Stories and Monster Hunter Stories 2: Wings of Ruin on additional platforms, as well as strengthening efforts in esports with Street Fighter 6, which was released during the fiscal year under review. Additionally, the Company will strive to maximize profits and continuously increase its total unit sales volume by strengthening digital sales and promoting sales measures for catalog titles such as Dragon’s Dogma 2.
B. Arcade Operations business
In the Arcade Operations business, the Company will continue to expand into new store formats while pursuing efficient openings and operation of stores.
The Company plans to open 7 new stores in the fiscal year ending March 31, 2025.
C. Amusement Equipments business
In the Amusement Equipment business, the Company will steadily release new models centered on popular IPs, including smart pachislo machines that are in step with market trends.
In the fiscal year ending March 31, 2025, the Company plans to sell 41 thousand units with the launch of 4 new models, including the release of Street Fighter V Chosensha no Michi in June.
D. Other Businesses
In the Other Businesses segment, the Company will implement a variety of measures in the eSports business that began in 2023 with the release of Street Fighter 6, the latest game in the series, to encourage participation by even more people worldwide. This includes offering a grand prize of $1 million USD at Capcom Cup 11, the final tournament of the CAPCOM Pro Tour 2024.
In addition, the Company will pursue strategies that take maximum advantage of its Single Content Multiple Usage strategy on a global scale, working to expand penetration of the Company’s IPs globally via activities such as promoting movie and television adaptations of content and cross-industry collaborations.
Through this, the Company will continue in its efforts to maximize corporate brand value while expanding the branding of its content.
(2) Sustainability initiatives
A. Human resources investment strategy
The Group has positioned initiatives regarding human capital, which is the source of corporate value creation, as one of its priority issues.
In order to enhance its development system—the source of its core competitiveness—and achieve its medium-term management objective, the Group recognizes the importance of bolstering its development workforce and enhancing productivity through investment in human capital.
As such, the Group recruits more than 100 developers every year. As of March 31, 2024, the Group has secured 2,675 developers in its workforce.
In order to directly understand the needs of employees and create a comfortable working environment, the Company takes advantage of opportunities for direct dialogue between management and employees through the exchange of opinions in various briefing sessions. The Company is also working to prevent employee turnover and improve engagement.
In addition, to respond to changes in the business environment, the Group is investing in securing and developing diverse human resources through recruitment and evaluation, regardless of gender, nationality, age, and other attributes. Toward this, by the end of March 2029 the Group aims to achieve a ratio of 85% or better for male employees taking childcare leave (66.7% at the end of March 2024) and a ratio of 88%* or better for female to male wage differences among permanent employees (83.8% at the end of March 2024). (*Ratio calculated by dividing the average salary for permanent female employees by the average salary for permanent male employees.)
In order to achieve the above objectives and further promote its human resources investment strategy going forward, the Group will enhance its corporate value by implementing the following measures:
- a. Securing and developing human resources to support the future
- Strengthening recruitment competitiveness by reviewing entry-level salaries for new graduates and expanding mid-career recruitment channels, etc.
- Retaining excellent human resources and improving morale through further revisions to the personnel system and the provision of special lump-sum payments, etc.
- Career development support based on research and analysis of employees’ career ambitions
- b. Organizing and improving the working environment
- Promoting a corporate culture of respect for human rights
- Actively promoting the use of childcare leave and strengthening efforts to disseminate information on related systems
- Expanding the development environment and equipment to support the development system
- c. Ensuring human resource diversity
- Continuously holding individual briefing sessions for employees of foreign nationality
- Ensuring diversity in the Board of Directors to enhance the human resource capabilities of management
B. Initiatives for reinforcement of information security
Given the gravity of the impact of information on corporate activities, the Group is aware of the need to take measures against diverse cyber risks both in Japan and overseas and believes that ensuring information security is indispensable. The Group is working to strengthen its information security system to comply with laws and regulations related to information security, in addition to responding to personal information protection legislation and legislation for the protection of minors that are being advanced in various countries.
To this end, the Security Oversight Committee, an external advisory body, convened 7 times in the fiscal year ended March 31, 2024. Based on the committee’s advice, the Group is building capabilities for ongoing system operations and monitoring as well as early response and recovery in the case of emergencies, such as when unexpected security risks materialize. Going forward, the Group will continue to maintain and strengthen its information security structure based on the PDCA cycle.
C. Initiatives for SDGs
The Group is engaged in a range of initiatives to resolve shared environmental and social issues, based on its management philosophy of being a company that stimulates the senses by creating a culture of play and bringing excitement to people through the entertainment medium of games, as well as on the goal of creating a sustainable society as set forth in the SDGs.
Through these initiatives, the Group will continue to build trusting relationships with all stakeholders, including shareholders, customers, business partners, employees, and local communities, while aiming to realize a better future by striving for sustainable growth and fulfilling its social responsibility.
a. Social contribution activities
The Group is engaged in social contribution activities that is focused on supporting children who will create the future.
In the fiscal year ended March 31, 2024, the Group continued to donate to organizations that work for the healthy development of children and youth, including the Fund to Support Children’s Future. The Group also provided monetary aid to victims and areas affected by the 2024 Noto Peninsula Earthquake, which caused severe damage in January of this year. In addition, the Group pledged continued financial aid to the Office of the United Nations High Commissioner for Refugees to support Ukrainian refugees.
[Support for Children in Need]
Donations to | Amount |
---|---|
Fund to Support Children’s Future, Welfare and Medical Service Agency | 50 million yen |
Save the Children Japan (public interest incorporated association) | 30 million yen |
Child Center Nukku (specified nonprofit corporation) | 10 million yen |
[Aid for victims and areas affected by the 2024 Noto Peninsula Earthquake]
Donations to | Amount |
---|---|
Donation counters for local governments of affected areas | 120 million yen |
[Aid for Refugees from Ukraine]
Donations to | Amount |
---|---|
UNHCR, the UN refugee agency *Supported via Japan for UNHCR, a national partner of UNHCR in Japan for accepting aid |
20 million yen |
Additionally, the Group donated 10 million yen in relief money toward the earthquake in Eastern Taiwan that occurred in April of 2024.
b. Environmental Initiatives
The Group is ahead of its competitors in the promotion of digital sales of its content, which is part of its efforts to conserve resources and curb CO2 emissions in manufacturing and transporting disks. The Group is also working to reduce its environmental impact by implementing power-saving measures and recycling certain parts in the manufacturing and sale of pachislo machines.
As part of the Group’s environmental response, CO2-free electricity sourced from renewable energy has been introduced in Company-owned buildings and other facilities in the Kansai area. As a result, approximately 21% of the power consumed by the Group in Japan is now provided by renewable energy. Furthermore, the Company is working to reduce its CO2 output by introducing green power at the Company’s Tokyo branch and expanding the adoption of CO2-free electricity at the Company’s other business locations. Additionally, the Group is making efforts to further reduce its environmental impact with initiatives such as using its own data centers, where power-saving measures are in place, while also using major cloud and data center service providers that promote the use of renewable energy.
(3) Initiatives on corporate governance
In accordance with its management principles, the Group strives to build an appropriate relationship with stakeholders while continuously working to enhance corporate value.
In addition, in order to enhance the transparency and soundness of management and build a system that can respond to changes in the business environment, the Company is working to strengthen the supervisory function of the Board of Directors by ensuring the diversity of the Board of Directors and expanding opportunities for the active participation of external directors. Based on an evaluation of the effectiveness of the Board of Directors, and in order to further strengthen its functioning, the following efforts were made in the fiscal year ended March 31, 2024 to expand the provision of information and deepen mutual understanding at the Board of Directors meetings.
- Strengthened the reporting of opinions gathered from stakeholders through discussion to the Board of Directors
- Utilized roundtable discussions with external directors to encourage debate with top management on topics not limited to Board of Directors meeting agenda items, such as the Group’s current condition and long-term strategy
In the fiscal year ending March 31, 2025, the Group will address the following issues to enhance the effectiveness of management’s supervisory function.
[Main issues]
- Achieving synergies by holding roundtable discussions with external directors and strengthening collaboration within the Board of Directors
- Deepening discussions regarding the nomination and remuneration of directors and other senior management members to improve corporate value over the medium-to-long term
- Furthering the risk management system and expanding opportunities to discuss items for the long term
The Company will continue to promote the sharing and understanding of various issues at its Board of Directors meetings and strive for the further improvement of its functions.
(4) Basic policy for strategic holdings of publicly listed shares
Regarding strategic holdings of publicly listed shares, the Company has eliminated such practices as conventional cross holdings and holdings based on personal favoritism. When it comes to strategic holdings, the Company comprehensively considers their relative advantages and disadvantages from medium- to long-term perspectives, including whether or not they would benefit future business relationships and help build sustainable corporate value.
As the Company completed the sale of all strategic holdings of publicly listed shares held in FY2023, it does not hold any such shares as of the end of the fiscal year ended March 31, 2024.
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November 15, 2024Cash Dividend Disbursement (Plan)
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September 30, 2024-October 28, 2024Quiet Period
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