A Texas-based TikTok challenger called Clapper is seizing the moment
The app Clapper has surged in downloads amid a potential TikTok ban in the US. It offers an ad-free experience and monetization for creators.
Lara O'Reilly
Senior Correspondent
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A casino is getting into the ad-network business as 'commerce media' continues to surge
The network would allow advertisers to target Mohegan customers on slot machines, kiosks, and other screens across its resorts and apps.
Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisers
A legal filing says X intends to add more defendants to its lawsuit against the Global Alliance for Responsible Media and its advertiser members.
Influencers are suing Capital One, alleging its Shopping browser extension 'stole' credit for sales from them
The lawsuit follows similar cases in which influencers sued PayPal's Honey. Both Capital One and PayPal deny the allegations.
Read the memo advertising giant WPP sent to staff calling them back to the office 4 days a week
Mark Read, the CEO of the world's biggest advertising group, told WPP's 114,000 employees they needed to be in the office four days a week from April.
Advertisers say Meta's content-moderation changes make them uneasy. They won't stop spending.
Meta's content-moderation changes have sparked concerns over its brand-safety commitments, but advertisers are unlikely to pull spending.
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Instagram has shut down a program that paid creators for ads placed on their profiles
Meta began testing this Instagram payment program in 2022. There are other ways influencers can earn, however.
Why 'neo-medievalism' could be a hot consumer trend in 2025
The trend embraces medieval aesthetics and reflects a rejection of modern tech culture, according to Wonderhood Studios.
Ad industry insiders break down the M&A deals they think could shake up the industry in 2025
Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.
AppLovin has rocketed to a $100 billion valuation. Some industry insiders are skeptical its run can last.
Adtech firm AppLovin's stock is surging after a recent move into e-commerce, but some ad insiders have questions about its business model.
10 business leaders who spearheaded industry-transforming change in 2024
Learn about business leaders like the WNBA's Cathy Engelbert and Amazon's Mike Hopkins who are innovating in their sectors.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about more M&A to come.
What the Omnicom-IPG deal means for workers across the global ad industry
Opportunistic rivals are likely to pounce for the best clients and talent. Workers are advised to brush up their skillsets in areas like AI and data.
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.
Omnicom takeover of Interpublic to create the world's biggest advertising group
John Wren, CEO of Omnicom, said the combination with Interpublic creates "significant value" for shareholders of both companies.
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OpenWeb's ousted CEO who refused to quit speaks exclusively with BI about his battle with the board
In an exclusive interview, Nadav Shoval discusses his ouster from OpenWeb and the BlackRock term sheet that he says precipitated a boardroom showdown.
Agility Robotics CEO tells BI how its humanoid robots are entering the workforce — and getting paid for it
By mid-2025, the next-generation version of Agility Robotics' Digit robots will be able to safely operate around humans, its CEO said.
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Progressive news outlet NowThis made deep cuts to its staff for the second time this year
NowThis laid off about half its unionized newsroom, the second deep round of cuts this year at the digital news outlet.
The DOJ wants Google to sell its Chrome browser. Here are the winners and losers if that happens.
Google's Chrome browser provides valuable distribution for the company's dominant search engine. Can it thrive without this?
Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue
PubMatic has previously said its platform could help X tap budgets beyond social media, such as display and video advertising.