Lara O'Reilly

Lara O'Reilly is a senior correspondent who covers the digital advertising industry, marketing, and media. Her beat includes big tech companies like Apple, Alphabet, and Meta, and adtech firms, agencies, publishers, and CMOs.

Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was also previously Business Insider's senior global advertising editor between 2014 and 2017.

Lara was named "Digital Journalist of the Year" by the London Press Club in 2016.

Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network. She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions.

To get in touch with Lara O'Reilly, email [email protected] or contact her on Signal at @loreilly.71

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Read some of Lara's work below:

• Big Tech workers got too used to perks. The pampering is over.

• Brands are so scared of culture wars and controversy that it's ripping apart the media business

• Group Black falls short

• How Google lost its way

• Gold bars and Google: The harebrained adtech heist that went spectacularly wrong

• How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant

• MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.

• A massive leak of Google Search documents sparks fury across the SEO industry: 'This is another level of war'