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Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

Monetization in Action: Turning engagement into revenue and profit

Monetization in Action: Turning engagement into revenue and profit

Growing your audience and creating engaging experiences for them is crucial to any brand’s success—but good luck reaching your goals if you aren’t effectively monetizing your audience. That’s why building an effective conversion and monetization strategy is so crucial to your success. In our guide Monetization in Action, we outline how you can go beyond traditional messaging and engagement to provide experiences that inspire customers to make transactions, repeat purchases, and add lifetime value. Download it now to uncover: How marketing needs are shaping the monetization strategies from leading brands 3 monetization use cases to boost your bottom lines Key pitfalls to avoid in connection with your monetization efforts Monetization success stories from real brands like KFC and Wealthsimple

Humanizing Digital Communications: How Braze and Contentsquare Help Turn Data into Relevant Marketing Experiences

Humanizing Digital Communications: How Braze and Contentsquare Help Turn Data into Relevant Marketing Experiences

With so many devices and touchpoints available to consumers and so many brands competing for their attention, it may seem impossible to cut through the noise and make a genuine connection. But companies that manage to all have one thing in common: They humanize their brands with personal touches, empathy, and genuine concern for their customers. In our guide Humanizing Digital Communications, we’ve outlined the importance of connecting with customers on a deeper, more personal level that demonstrates an understanding of their needs, values, and emotions—and we show you how to do it. Dive in to uncover: How to connect with customers in a challenging competitive environment What human-centric marketing looks like The key behaviors of brands that build strong relationships with customers How Braze and Contentsquare support relevant experiences based on customer data

2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

We’re thrilled to announce that Braze has been named a Leader in the October 2024 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the second year in a row! Braze is a customer engagement platform that helps marketers put their best, most engaging experiences out into the world. Using real-time orchestration and AI-powered tools, Braze provides rich insights to act on within every unique customer journey—then delivers tailored experiences across all your digital touchpoints. Read the full report to learn more. Disclaimer Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October, 2024 GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner®’s research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Monetization in Action: Turning engagement into revenue and profit

Monetization in Action: Turning engagement into revenue and profit

Growing your audience and creating engaging experiences for them is crucial to any brand’s success—but good luck reaching your goals if you aren’t effectively monetizing your audience. That’s why building an effective conversion and monetization strategy is so crucial to your success. In our guide Monetization in Action, we outline how you can go beyond traditional messaging and engagement to provide experiences that inspire customers to make transactions, repeat purchases, and add lifetime value. Download it now to uncover: How marketing needs are shaping the monetization strategies from leading brands 3 monetization use cases to boost your bottom lines Key pitfalls to avoid in connection with your monetization efforts Monetization success stories from real brands like KFC and Wealthsimple

Humanizing Digital Communications: How Braze and Contentsquare Help Turn Data into Relevant Marketing Experiences

Humanizing Digital Communications: How Braze and Contentsquare Help Turn Data into Relevant Marketing Experiences

With so many devices and touchpoints available to consumers and so many brands competing for their attention, it may seem impossible to cut through the noise and make a genuine connection. But companies that manage to all have one thing in common: They humanize their brands with personal touches, empathy, and genuine concern for their customers. In our guide Humanizing Digital Communications, we’ve outlined the importance of connecting with customers on a deeper, more personal level that demonstrates an understanding of their needs, values, and emotions—and we show you how to do it. Dive in to uncover: How to connect with customers in a challenging competitive environment What human-centric marketing looks like The key behaviors of brands that build strong relationships with customers How Braze and Contentsquare support relevant experiences based on customer data

2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

We’re thrilled to announce that Braze has been named a Leader in the October 2024 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the second year in a row! Braze is a customer engagement platform that helps marketers put their best, most engaging experiences out into the world. Using real-time orchestration and AI-powered tools, Braze provides rich insights to act on within every unique customer journey—then delivers tailored experiences across all your digital touchpoints. Read the full report to learn more. Disclaimer Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October, 2024 GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner®’s research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Monetization in Action: Turning engagement into revenue and profit

Monetization in Action: Turning engagement into revenue and profit

Growing your audience and creating engaging experiences for them is crucial to any brand’s success—but good luck reaching your goals if you aren’t effectively monetizing your audience. That’s why building an effective conversion and monetization strategy is so crucial to your success. In our guide Monetization in Action, we outline how you can go beyond traditional messaging and engagement to provide experiences that inspire customers to make transactions, repeat purchases, and add lifetime value. Download it now to uncover: How marketing needs are shaping the monetization strategies from leading brands 3 monetization use cases to boost your bottom lines Key pitfalls to avoid in connection with your monetization efforts Monetization success stories from real brands like KFC and Wealthsimple

Explore more from the Resource Hub

Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

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