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BrazeAI™

AI designed with humans in mind.

See how BrazeAI™ is integrated within the Braze Customer Engagement Platform, empowering marketers to deliver outstanding, highly-tailored experiences at scale.

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Add BrazeAI™ to your dream team.

Extend your brand, lifecycle marketing, and data engineering teams’ impact with AI-powered features that maximize all your customer engagement initiatives.

Create

Elevate your messages with an AI assistant that makes it easy to generate, improve, and inspire message personalization.

Personalize

Tailor experiences, content, recommendations, and more to create tailored interactions for every unique customer—all at scale.

Optimize

Automate and enhance experiences that maximize every relevant touchpoint throughout your customer's journey.
“The AI Item Recommendations feature has been instrumental in driving a remarkable 3X increase in our purchase rates.”
Pam Shih
Team Lead CRM at KoRo Handels GmbH

Create

Produce authentic content in just a few clicks.

Create on-brand, tone-controlled copy

Generate relevant copy that references your brand personality and guidelines.

Simplify personalization

Tailor your message copy with a responsive chat assistant that generates, suggests, and improves your message personalization using plain-text prompts.

Create graphics instantly

Use AI to spin up visuals that align with your brand and reduce dependencies on in-house teams.

“I felt like I always used the same words, the same expressions, the same concept. With the AI Copywriting Assistant, I can find a way to talk about the same concept using different words. And, it provides inspiration to develop new approaches.”

Raffaella Accogli
Global CRM Manager, Activation – TheFork
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Personalize

Tailor customer experiences at scale.

Predict customer behaviors based on their likelihood

Identify, target and engage customers on their likelihood to purchase, or perform any other high value action.

Personalize every interaction

Match each customer with the relevant experiences that they’re most likely to engage with at any step of their customer journey.

Suggest relevant content

Drive better outcomes on any channel by plugging in personalized items based on each customer’s behaviors and purchase history.

Health brand 8Fit increased conversions 3.75x by using Braze Predictive Suite to target those most likely to convert
Read Case Study
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Optimize

Experiment at any step of the customer journey.

Iterate endlessly

Apply ML-powered experimentation and automation at every step of the journey and test timing, copy, channel, images, and more to create winning experiences.

Generate A/B tests in one click

Instantly create component level message variants and test to see which ones resonate with your customers.

Predict winning messages

Predict and automate the best message for every customer to create winning experiences that optimize results.

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Hear from our customers.

Learn from brands who are using BrazeAI™ to do more with their customer engagement.

Read All Success Stories
Pazza Pasta
Pazza Pasta

The Circus Group’s Pazza Pasta Used Whatsapp, Supported by BrazeAI™ Features, to Drive Revenue Growth

6XHigher Purchase rates on updated Whatsapp Campaign
50%App open rates for their Black Friday campaign

Are you a channel short and a dollar late?

Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.