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Success stories, impactful
results

Learn about the impact of boobook's data-driven strategies across industries. Explore how successful companies found answers to their critical business questions.

category
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brand
customer

Know which buttons to push to optimise customer experience - and exactly how hard to push them

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price

Renewed insights on how to best measure price elasticity and pricing power

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customer

How Telenet took actionable segmentation to the next level

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product
customer

How Center Parcs offers the right accommodation to its guests, thanks to data-powered insights

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customer

How Pernod Ricard decoded the travellers' buying behaviour: Segmentation beyond nationalities

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price

How Center Parcs Europe optimised revenue management and increased profits

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price

Mastering Path to Purchase: How Pernod Ricard UK unlocked invaluable shopper insights

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product

How Niko reshaped its business model while expanding consumer reach

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brand

Discovering the new generation of players

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brand
price

How to strategically balance brand equity and profitability: Pernod Ricard's pricing and portfolio optimisation

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price
product

Behind the success of Ballantine’s Light

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customer
brand

Supporting Pernod Ricard's commitment to sustainability

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brand

How an automotive company optimised their advertising messaging: The importance of brand alignment when launching a new product

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brand

How a global pharma company successfully communicated the launch of a new medicine through strategic salesforce allocation

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customer

Optimising loyalty card programme for a global retailer (award-winning study)

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customer

Connecting the data through multiple information sources

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customer

Revolutionizing business intelligence in FMCG: A journey from spreadsheets to a streamlined online portal

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price

Revitalizing cinema advertising: How Brightfish transformed pricing strategy for optimal value and increased revenue

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business decisions

Explore our success stories and learn how we've successfully helped different businesses. Or get in touch with us to schedule an introductory call.