Collect content
Leverage more review sources to keep product pages fresh and easily sample new products to jumpstart review collection.
Stand out in consumer electronics
Give electronics shoppers the product content they crave
If you want to outpace your competition and win over new customers, you’ll need to level-up the consumer experience. Give shoppers a download of informative content at every stage of their journey—from discovery to purchase.
Industry Research
How Appliances Online used product reviews to triple its conversion rate
Australia’s largest online appliance retailer, Appliances Online, increased product conversion rates 3X by syndicating reviews and visual social content from their 60+ brands. Here’s how.
Drive conversion
Bring the in-store shopping experience to your site with reviews, Q&A, and visual social content and watch conversions soar.
Amplify content
Get review content in more places that convert—across retail, social, and search—and grow brand awareness and site traffic.
Optimize strategy
Leverage Insights & Reports to easily gather customer feedback and quickly adapt to changing demands and preferences.
Appliances Online
Australia’s largest online appliance retailer, increases conversions for its brands by syndicating user-generated content via the Bazaarvoice Network.
3x
when a visitor interacted with user-generated content.
Without a doubt, there’s a strong correlation between customers interacting with reviews and conversion rate.
Saturn
Since electronics retailer Saturn has used Bazaarvoice's platform for consumer-generated content, the number of customer reviews in its online store has risen massively which also has a positive impact on conversion rates. Saturn only recorded a decline in expenses.
212%
Visitors to the site who interact with reviews are 212% more likely to buy than those who don't.
About two-thirds of our products have reviews from the network and around half of all ratings in our store come from this resource.
Électro Dépôt
The retail chain identifies opportunities for product improvement by analyzing consumer feedback and sees conversion rates double for products with customer reviews.
X2
for products with customer reviews
With the help of Bazaarvoice, we are creating a community around products. To date, for the 50,000 questions asked about our products, 75,000 answers have been posted.
LG
LG UK gives consumers confidence in its new, high-end products using reviews from members of Bazaarvoice’s Sampling community.
4.9
100% of those who received the appliance submitted a review, featuring an average overall rating of 4.9 stars
With a totally new product in the market, even one or two reviews provides that ‘genuine’ feedback for potential customers. It shows them what the product is really like and what it can bring to their home.
Beko
Beko broadens its global reach by leveraging the voice of the customer to drive sales, improve products, and build loyalty.
97%
Beko has more than 30,000 reviews on retail sites from syndication, which accounts for 97% of all product reviews on those sites.
We’re seeing exponential sales growth, not just uplifts, from syndicating content.
Officeworks
The Australian every-channel retailer launched multiple studies demonstrating the positive impact of ratings and reviews across the entire customer decision-making process.
250K
Officeworks has more than 250,000 reviews across its site
We now know that a small change, like showing a star rating in search aisles and adding more weight to a product’s rating when ordering results, has a positive result for the business and for the customer.
Electrolux
Electrolux gives retail shoppers the confidence to choose its brands and products by collecting and distributing thousands of reviews across the Bazaarvoice Network.
75%
Syndication accounts for 75% of all reviews of Electrolux products on retail sites
The key value has been amplifying our reviews for retail channel success. Having distributed reviews has helped showcase our quality, and in some cases, our brand differentiation.
Argos
Argos partners with brands to help suppliers increase review volume, gather insights and sell more products on the retailer's site.
20k
The 5,200 Argos Testers have submitted more than 20,000 reviews across 3,500 products.
With new products taking up to 4 weeks to acquire reviews unaided, the Sampling programme is a fantastic tool to help solve this issue and generate all-important first reviews.
Brother International Europe
The office and technology solutions company builds credibility and increases growth by amplifying the voices of its customers.
2x
more likely to click a call-to-action, when customers interact with reviews
We realize that the voice of the customer is absolutely crucial. It’s the most critical type of information that we can share and communicate to other customers.
Consumer Insights
Bazaarvoice Shopper Experience Index
There’s no doubt that change is everywhere for brands and retailers. Millennials are rising to become the most influential segment. Consumers are now connected to each other all the time. Amidst all of the rapid changes, where are shoppers looking for us to evolve and innovate? We gathered insights from 7,167 respondents to find out.
Get more industry insights
Amplify content, Consumer Electronics
15 consumer electronics marketing tips to boost engagement
June 29th, 2022
Read post
Case studies, Consumer Electronics
How Appliances Online used product reviews to triple its conversion rate
August 23rd, 2021
Read post
Best practices, Consumer Electronics
Lead or get left behind: The top 3 retail trends from NRF
February 2nd, 2016
Read post
Get started
Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.
Book a call