Awards Section with Video

CASE STUDY

DIGITAL BANKING

Elevating sponsor visibility at the DIGITAL BANKING conference

American Banker's DIGITAL BANKING conference had been a cornerstone event in financial services for over three decades. But after 30 years, the event needed a refresh to remain competitive in a changing industry. The challenge was not only to reimagine the event itself, but also to ensure that sponsors played a more integral and visible role in the attendee experience.

American Banker Digital Banking Stage

CHALLENGE

Creating meaningful sponsorship opportunities

Sponsors are a vital part of the success of any large-scale event, and for DIGITAL BANKING, there was an opportunity to go beyond traditional branding. The goal was to design an experience that would seamlessly integrate sponsors into the core of the event, enhancing their visibility while delivering tangible value.

Arizent’s Brand Studio stepped in to overhaul the event’s identity, placing "The Bank of the Future" at the center of the new concept. This revolved around immersive experiences that allowed attendees to test-drive cutting-edge technology in the context of real-world use cases.

OUR SPONSORS

atomic

cognizant

docusign

inscribe

McKinsey

Mitek

nimbus

oracle

Persistent

pinwheel

servicenow

Verizon

Digital Banking Bank of the Future Tunnel

SOLUTION

Arizent’s Brand Studio delivers a sponsor-centric overhaul

Arizent's Brand Studio undertook a complete redesign of the event experience, focusing on elevating sponsor involvement and ensuring that their brands were central to the attendee journey.

Integrated branding

Sponsors were woven into the heart of the experience using a consistent design language that amplified visibility.

Visual design

Organic shapes and clean lines softened the tech-heavy content, making complex topics more approachable and engaging.

Editorial research sponsorships

Sponsors were able to support editorial research, with findings presented at the conference and published on AmericanBanker.com.

Digital Banking Event Stage

EXECUTION

A design system that amplified sponsor presence

Executing this vision involved a 300-person team working over 48 hours to create a seamless, sponsor-centric experience.

Custom Brand Spaces
Sponsors benefited from high-impact branding in prominent spaces designed to be immersive.

Content Integration
Integration of logos and messaging into the event’s digital and physical assets ensured sponsors were seen as key contributors.

Enhanced UX
Use of a color-coded system for experience rooms helped create an intuitive attendee journey, while incorporating sponsors into high-traffic areas.

Speaker at American Banker Digital Banking event

RESULTS

Maximizing sponsor ROI and visibility

Through the efforts of Arizent’s Brand Studio, sponsors were able to enjoy elevated visibility and engagement at every touchpoint of the DIGITAL BANKING conference.

Increased exposure

Sponsors achieved an impactful presence by aligning their brands with thought leadership and integrating them into event content.

More credibility

Sponsors who supported editorial research were able to increase their credibility as subject matter experts.

Seamless integration

Attendees experienced a cohesive, sponsor-rich environment, where brands were woven into every aspect of the event.

TEAM

Michael Chu, VP of Design & Production

Sena Kwon, Senior Designer

Robin Henriquez, Senior Designer

Kiran Joan, Designer

Susan Kim, Designer

Neesha Haughton, Designer

Selina Lyan, Designer

Wen-Wyst Jeanmary, Video Production Director

Kellie Malone Yee, Senior Video Producer

Adnan Khan, Video Producer

James Soviero, Copy Director

Penny Crosman, Executive Editor, Technology

Stephanie Gayant, Director, Conference Programming