AI Driven Hyper Personalization: The Future of B2B Marketing is Here (B2B Marketing Webinar Series)

When it comes to content engagement the best of the best is arguably Netflix, Youtube, TikTok and Instagram. But what happens when you apply the same strategies for content personalization adopted by these tech giants but in a B2B environment with long sales cycles and high value deals?

Join this exclusive webinar to hear Esquire Bank’s story of going all in on AI driven hyper personalization for their B2B marketing. Join the team at Esquire Bank led by Kyall Mai, Chief Innovation Officer, Martech Lead, Brianna Fuoco, and Development Lead John Zhang, this session will provide you with actionable insights and real-world client-side experiences to avoid on the journey towards personalization.

Key Takeaways:

• How to convince your B2B stakeholders to adopt AI and hyper-personalization.
• Learn how to evolve your marketing capabilities to incorporate AI and hyper-personalization while still running traditional campaigns.
• Gain insights into the essential tools, systems, and data required for AI-powered, hyper-personalized marketing in a B2B context.
• Discover practical solutions to common barriers in AI-driven personalization efforts, such as aligning teams, upskilling talent, and embedding personalization into your marketing culture.

Why Attend:This is not a sales pitch. It’s real-world client-side advice and experiences from the front line. By attending, you’ll gain practical steps to transition your campaigns from traditional to AI-powered, hyper-personalized marketing.