Food News and Trends Kettle Brand’s New Potato Chips Are a Global-Favorite Flavor Talk about swicy! By Bailey Fink Bailey Fink Bailey Fink is a devout home cook and assistant editor at Allrecipes. She has written over 200 stories covering everything from cooking methods and storage techniques to grocery shopping on a budget, how-to guides, product reviews, and important food-related news. Allrecipes' editorial guidelines Published on April 10, 2024 Close Photo: Dotdash Meredith / Janet Maples As an Allrecipes reader, surely you understand by now just how serious we are about our snacks. Maybe it’s because we’re always trying out the latest products, but our pantries, fridges, and even desks are filled with anything we’d need to satisfy a craving in a jiff. As snacking aficionados, we know that not all snack foods are the same. Everything has its time and place. A need for waffle pretzels is different from a hankering for traditional pretzels, which is certainly not on the same playing field as wanting seasoned pretzels. And don’t even get us started on the varieties of chips: we’re talking corn chips, tortilla chips, potato chips, multigrain chips, and even chips made with potato flakes—each with their own style and flavors. The snack aisle could cause anyone decision fatigue, but it could also be the most exciting part of the day. Especially when there’s a new chip flavor involved. Prepare your taste buds because you aren’t going to want to miss the hottest new flavor from Kettle Brand: Gochujang. Kettle Brand Releases New Gochujang Chips Kettle Kettle’s spicy, sweet chips don’t skimp on flavor. Each crunchy chip features a mouthwatering blend of peppers, cayenne, garlic, onion, and sesame flavor—just like you’d find in the traditional Korean condiment. Gochujang is a chile paste known for its sweet heat flavor hailing from Korea. It’s used in many traditional dishes, including bibimbap and world-famous spicy fried chicken. Kettle is no stranger to introducing complex flavors to its classic kettle-cooked potato chips. Let us not forget the brand put an entire seven-layer dip into one chip last year. Kettle’s limited Gochujang release will join the brand’s other bold flavors, including Korean Barbecue, Pepperoncini, and Bourbon Barbecue. The newest chips are rolling out to retailers soon, where they’ll be sold nationwide for about eight weeks, or while supplies last. With the “swicy” trend in full force, you don’t want to miss your chance to try this fiery, sweet chip while you still can. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit