Jimmy John’s Has a New Merch Line That’s Guaranteed To Sell Out

We can’t decide if we love Jimmy John’s more for its convenient sandwiches or for its style. No, really. The chain, known for its “Free Smells” signs, has a history of high-quality merchandise, including a '90s-style jacket that had our hearts all aflutter last year.

And the sandwich brand has a new menu item that’s inspiring both what goes in our mouths and on our bodies. Picklewich sandwiches are pretty much what they sound like—instead of using bread, a hollowed-out pickle is filled with meats, cheeses, and veggies. Only one thing can get the pickle lovers among us more excited than this innovation and its crunchy side of Pickle Jimmy Chips—that’s pickle-themed garb that has us salivating.

Jimmy John’s New Pickle Day Merch Is Launching Just In Time

Beginning at noon Eastern on Nov. 13, pickle aficionados can wear their fandom on their sleeves (and heads) by shopping at the JJ online store. You may not get your shipment in time to wear this National Pickle Day since it’s Nov. 14, but you will certainly be prepared for next year.

Joining $15 JJ Pickle Socks, printed with the words, “Don’t forget your pickle,” come two more items that brine stans will simply gobble up. The first is the Corduroy Pickle Flatbill. For $24, salt-seekers will be able to sport their allegiance just above eye level with a soft brown cap that’s embroidered with a green, bumpy, panting pickle dog. Trust us, it’s cuter than it sounds!

The same canine/cucumber mascot makes appearances on both the front and back of the $88 "We’re Kind of a Big Dill" Sweatsuit. Yes, you can now cover your entire body, from head to toe, in your fermented fanaticism! The sweatsuit includes a shirt and pants in a creamy shade that focuses on the pickle dog, which remains close to wearers’ hearts on the left side of their chests. The pup also appears surrounded by the “Don’t forget your pickle” slogan on the back side of the sweatshirt. Meanwhile, the comfy pants are emblazoned with a simple Jimmy John's logo, while the words “We’re Kind of a Big Dill” travel down one leg.

Fans can make their sweet fashion sense a little bit sour while supplies last. But we won’t be surprised if the success of the Picklewich spawns even more juicy fashion options to come. After all, we’re also throwing a JJ Pickle Ornament or two in our carts to decorate our trees this Christmas.