Cinnabon Just Launched a Brand New Cinnamon Roll

As we walk through any given mall, airport, or rest area, the one universal experience we all have is the smell of a sweet, sugary, freshly baked cinnamon roll wafting from the Cinnabon kitchen. And, let’s face it, that aroma is a hard one to pass by without stopping.

And now, it might be getting a bit harder to walk past, as Cinnabon is rolling out (pun intended) a new frosted cinnamon bun sure to wreck your New Year’s resolutions. In honor of the new “Mean Girls” movie—which is the musical adaptation of the hit 2004 film coming to theaters on Jan. 12—Cinnabon is launching a new cinnamon roll. That means, get in loser, we’re going to Cinnabon! 

Cinnabon Releases New "Mean Girls"-Inspired Cinnamon Rolls

Because the cardinal rule of being a “Plastic” is that on Wednesdays, you wear pink, Cinnabon is introducing a special pink frosted roll to celebrate the movie’s release. Beginning Jan. 17, Cinnabon will sell pink frosted baked goods every Wednesday through Feb. 7. That means pink-frosted Classic, MiniBon, BonBites, Center of the Roll, and CinnaPacks every week at participating locations nationwide, while supplies last. 

While the individual pink cinnamon rolls will only be available on Wednesdays at restaurant locations, Cinnabon knows you might want to make *fetch* happen another day of the week. That’s why it's selling its Mean Girls x Cinnabon pink packs every day of the week for the entire month—or while supplies last.

The “On Wednesdays We Wear Pink (Frosting)” CinnaPacks are available at select locations nationwide. You can choose from four-count and six-count Classic Roll CinnaPack or nine-count and 15-count MiniBon CinnaPacks that all include pink-frosted cinnamon rolls. The special CinnaPacks start at $18.

Cinnabon's "Mean Girls" Offers

Don’t worry; you’re always allowed to sit with Cinnabon—but especially on Wednesdays. Rewards members will get a special two-times points bonus on all pink baked good purchases made on Wednesdays. They’ll also receive a 20% discount on CinnaPacks. If you’re not a member, signing up is free—and you’ll get a free order of BonBites just for doing it.

And, everyone—that means rewards members, non-rewards members, and even people who haven’t been to a Cinnabon before—can enter to win a private screening of the new “Mean Girls” movie. Just head to Cinnabon’s site where you can enter for free. Even if you don’t win the screening, you could still win other prizes from the movie.

So, if you’re ready to prove that you’re a cool mom (or dad, brother, sister, friend, etc.), here’s your chance to taste the most fetch treat since Glen Coco’s four candy canes.