- published: 31 Oct 2022
- views: 21698
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Word-of-mouth marketing
Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1) Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), 2) Indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), 3) Direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). Proconsumer WOM has been suggested as a counterweight to commercially motivated word of mouth.
History
George Silverman, a psychologist, pioneered word-of-mouth marketing when he created what he called "teleconferenced peer influence groups" in order to engage physicians in dialogue about new pharmaceutical products. Silverman noticed an interesting phenomenon while conducting focus groups with physicians in the early 1970s. "One or two physicians who were having good experiences with a drug would sway an entire group of skeptics. They would even sway a dissatisfied group of ex-prescribers who had had negative experiences!"
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Word-of-mouth_marketing
Word of mouth
Word of mouth or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.
In marketing, word-of-mouth communication (WOM) involves the passing of information between a non-commercial communicator (i.e. someone who is not rewarded) and a receiver concerning a brand, a product, or a service. When WOM is mediated through electronic means, the resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about a product, service, brand, or company. eWOM is typically executed via social media or social networking platforms. The process in which the sender of word-of-mouth communication is rewarded is referred to as word-of-mouth marketing This process relies on the added credibility of person-to-person communication, a personal recommendation. Using WOM as an opposing force to commercially motivated word-of-mouth marketing has been coined Proconsumer WOM. Researchers have formulated a series of recommendations for how nonprofits and public sector organizations can utilize Proconsumer WOM effectively.
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Word_of_mouth
Word of mouth (disambiguation)
Word of mouth is a method of communication.
Word of Mouth may also refer to:
In music:
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Word_of_mouth_(disambiguation)
Word of Mouth (radio programme)
BBC Radio's Word of Mouth is a programme about English and the way it is spoken. It is broadcast regularly on BBC Radio 4 and is presented by Michael Rosen. The programme looks at all aspects of the spoken word from slang, acronyms, strange vocabulary, jargon and poetry; along with etymology, and changes through time and among society. It has a very lively message board to which the presenter regularly contributes. The programme is part of a stable of network radio programmes produced in Bristol for Radio 4.
The programme was devised and originally presented by Frank Delaney with Simon Elmes as producer and was first broadcast in 1992.
Bibliography
External links
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Word_of_Mouth_(radio_programme)
Podcasts:
-
Word of mouth marketing definition II Word of mouth marketing examples
Word of mouth marketing doesn't just happen when you consult with your friends and relatives, it can also be based on the opinion of a group of buyers. An example of this is online shopping. Suppose you want to buy a Canon camera on the Internet, in this case, in addition to consulting friends with knowledge and experience in this field, you also consider the views of other customers who have purchased the same model from the same company. Here, indirectly, the opinions of other people you do not know also perform the function of "word-of-mouth marketing". If someone who owns a business or wants to start a new business asks, how can I make word-of-mouth marketing work in my business as well? The answer to this question is to pay attention to the quality of the product and service you offe...
published: 31 Oct 2022 -
How word of mouth really works | Chris Cowan | TEDxLondonBusinessSchool
A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ‘advocacy’ as ideas that must be delivered with simplicity in order to positively impact the way a business goes to market. He takes us back to one of the purest ways of delivering ideas, word of mouth, and explains how it really works. Chris Cowan once followed the typical path of a successful marketeer: Unilever, Duracell Batteries, Disney. He then decided to start over and set up Clusters, a market research agency, which was built on his passionate belief that evidence-based targeting is a prerequisite for great marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
published: 31 May 2016 -
Do's & Don'ts of Word of Mouth Marketing
Word of mouth marketing is a very powerful tool, it has helped people raise money for ALS research, helped kick off numerous exercise crazes, like P90X or diets (celery diet), and so much more. Here we go through some good advice on helping develop better word of mouth marketing skills. #marketing #wom #wordofmouth Topic 4: Digital & Social Media Marketing YouTube Advice Playlist: https://www.youtube.com/playlist?list=PLuAz-nxZVHKCgTMK9qJVoRnnx5D1EdmUj Help Support Marketing & YouTube education and become a Patron at http://www.patreon.com/woltersworld Grab some of the gear we use to film our Professor Wolters videos. Grab one of Professor Wolters shirts or other merchandise at http://www.woltersworld.store Microsoft Surface: We travel with a Microsoft Surface everywhere we go. ...
published: 23 Jul 2020 -
5 Simple Steps to Grow Your Business with Word-of-Mouth Marketing – Talk Triggers
Everyone in sales knows that word-of-mouth marketing is the best way to grow your business and improve your close rate. Then why are businesses still spending millions on advertising instead of turning their customers into volunteer marketers? It's because they're selling a boring and expected product or service. In order to have your customers advertise for you, you need to give them something to talk about. That means creating something unexpected and different. The good news: In this episode of Closing Time, marketing and CX expert Jay Baer goes beyond the mundane to share five Talk Triggers that will help companies execute on their word-of-mouth strategy, generate more online reviews, and increase revenue. Want to better align your go-to-market teams? Get a demo of Insightly's...
published: 15 Nov 2022 -
Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today. If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next. CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE: 🌎 https://rickkettner.com/contagious-book-summary/ SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION: 🎧 https://www.buzzsprout.com/1283141/5049260 📚 AUDIOBOOKS ARE THE MOST CONVENIENT WAY TO READ Try Audible FREE...
published: 08 Jul 2020 -
Why Word-of-Mouth is the Best Marketing Promotion (Advertising / Communication) #MarketingMinute 105
Of all the ways to promote your product, brand, or organization, the most effective is customer-to-customer word of mouth. Advertising, personal communication, and social media are all great ways to get information to your various audiences, but they’re the word of the marketer, and that word isn’t always trusted because there’s an inherent conflict of interest. Do the marketers really want to solve my problems? …or do they just want to take my money? So why does word-of-mouth work so well? There are three reasons: First, people perceive other customers, even when they’re complete strangers, to be more trustworthy than the marketed brand. Second, other customers are perceived as being more knowledgeable about the product and its strengths and weaknesses from the buyer side; they tr...
published: 07 May 2018 -
2 Word Of Mouth Marketing Examples That Drove Massive Sales
Word of mouth marketing often gets a bad wrap. That's because many business's fail to do it with a system. Matt Purcell shares 2 world class examples of how word of mouth marketing can drive sales and attention. Learn more at www.instagram.com/mattpurcellofficial
published: 15 Nov 2023 -
15 word-of-mouth marketing ideas
🤔 How calm is YOUR business? Take our free quiz to get your Calm Business Score: https://wanderingaimfully.com/score A calm business is one that’s predictable, profitable, and peaceful, and this quiz will offer you personalized tips on the most effective way to bring more ease into your online business! *** 📘 Calm Business Encyclopedia: Volume W - Word of Mouth 📘 In a time when it feels like you *have* to use IG, TikTok, etc to promote what you sell, we still believe word-of-mouth marketing is the best tactic! You may not only be able to rely on your customers talking about your business but it can make a HUGE impact. Most online business owners don’t create “story moments” for their customers and this video will help you do that! *** 💬 COMMENT Which of our 15 word-of-mouth market...
published: 10 Oct 2023 -
Love Marketing - despre Word of mouth/ Recomandări cu Dumitru Talmazan
32 zi din cele 100 - Link la Telegram canal unde sunt toate cele promise pentru descarcare - https://t.me/talmazanonline Instagramul meu - https://www.instagram.com/talmazan.md
published: 23 Oct 2024 -
How To Grow Your Business Through Word-Of-Mouth Marketing
Do you know what the best form of marketing is? Word of Mouth Marketing. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ 0:05 Now if you take care of your customers, you do what's best for them, eventually not only are they going to keep coming back and buying again from you, but they're going to tell other people about it. It's funny, everyone these days is trying to optimize to rank higher on Google, to be popular on Facebook, to be popular on Instagram because that's how they believe they're going to grow their business. 0:30 Sure, those things do help. B...
published: 06 Oct 2018
developed with YouTube
3:59
Word of mouth marketing definition II Word of mouth marketing examples
- Order: Reorder
- Duration: 3:59
- Uploaded Date: 31 Oct 2022
- views: 21698
Word of mouth marketing doesn't just happen when you consult with your friends and relatives, it can also be based on the opinion of a group of buyers. An examp...
Word of mouth marketing doesn't just happen when you consult with your friends and relatives, it can also be based on the opinion of a group of buyers. An example of this is online shopping. Suppose you want to buy a Canon camera on the Internet, in this case, in addition to consulting friends with knowledge and experience in this field, you also consider the views of other customers who have purchased the same model from the same company. Here, indirectly, the opinions of other people you do not know also perform the function of "word-of-mouth marketing".
If someone who owns a business or wants to start a new business asks, how can I make word-of-mouth marketing work in my business as well? The answer to this question is to pay attention to the quality of the product and service you offer, because people do not recommend poor quality products to their friends. When we say quality product, we also mean customer satisfaction in the relationship from the first moment of contact with your company to the last moment. In this case, when the product is of good quality, word of mouth marketing will start for your product as well.
As another factor, once you have quality, if your business is on a digital platform, then the feedback and evaluations of past customers will be very useful. In addition, it is an additional advantage to have short videos of satisfied customers talking about the product.
It is important to note that in addition to word-of-mouth marketing, other types of promotions are also very important. Of course, as long as it is used properly.
🚀 Explore Your Industry-Specific Marketing Course: https://easymarketingschool.org/courses/
https://wn.com/Word_Of_Mouth_Marketing_Definition_Ii_Word_Of_Mouth_Marketing_Examples
Word of mouth marketing doesn't just happen when you consult with your friends and relatives, it can also be based on the opinion of a group of buyers. An example of this is online shopping. Suppose you want to buy a Canon camera on the Internet, in this case, in addition to consulting friends with knowledge and experience in this field, you also consider the views of other customers who have purchased the same model from the same company. Here, indirectly, the opinions of other people you do not know also perform the function of "word-of-mouth marketing".
If someone who owns a business or wants to start a new business asks, how can I make word-of-mouth marketing work in my business as well? The answer to this question is to pay attention to the quality of the product and service you offer, because people do not recommend poor quality products to their friends. When we say quality product, we also mean customer satisfaction in the relationship from the first moment of contact with your company to the last moment. In this case, when the product is of good quality, word of mouth marketing will start for your product as well.
As another factor, once you have quality, if your business is on a digital platform, then the feedback and evaluations of past customers will be very useful. In addition, it is an additional advantage to have short videos of satisfied customers talking about the product.
It is important to note that in addition to word-of-mouth marketing, other types of promotions are also very important. Of course, as long as it is used properly.
🚀 Explore Your Industry-Specific Marketing Course: https://easymarketingschool.org/courses/
10:30
How word of mouth really works | Chris Cowan | TEDxLondonBusinessSchool
- Order: Reorder
- Duration: 10:30
- Uploaded Date: 31 May 2016
- views: 41413
A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ‘advocacy’ as ideas that must be delivered with simplicity in order to...
A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ‘advocacy’ as ideas that must be delivered with simplicity in order to positively impact the way a business goes to market. He takes us back to one of the purest ways of delivering ideas, word of mouth, and explains how it really works.
Chris Cowan once followed the typical path of a successful marketeer: Unilever, Duracell Batteries, Disney. He then decided to start over and set up Clusters, a market research agency, which was built on his passionate belief that evidence-based targeting is a prerequisite for great marketing.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
https://wn.com/How_Word_Of_Mouth_Really_Works_|_Chris_Cowan_|_Tedxlondonbusinessschool
A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ‘advocacy’ as ideas that must be delivered with simplicity in order to positively impact the way a business goes to market. He takes us back to one of the purest ways of delivering ideas, word of mouth, and explains how it really works.
Chris Cowan once followed the typical path of a successful marketeer: Unilever, Duracell Batteries, Disney. He then decided to start over and set up Clusters, a market research agency, which was built on his passionate belief that evidence-based targeting is a prerequisite for great marketing.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
- published: 31 May 2016
- views: 41413
6:10
Do's & Don'ts of Word of Mouth Marketing
- Order: Reorder
- Duration: 6:10
- Uploaded Date: 23 Jul 2020
- views: 2555
Word of mouth marketing is a very powerful tool, it has helped people raise money for ALS research, helped kick off numerous exercise crazes, like P90X or diets...
Word of mouth marketing is a very powerful tool, it has helped people raise money for ALS research, helped kick off numerous exercise crazes, like P90X or diets (celery diet), and so much more. Here we go through some good advice on helping develop better word of mouth marketing skills.
#marketing #wom #wordofmouth
Topic 4: Digital & Social Media Marketing
YouTube Advice Playlist:
https://www.youtube.com/playlist?list=PLuAz-nxZVHKCgTMK9qJVoRnnx5D1EdmUj
Help Support Marketing & YouTube education and become a Patron at http://www.patreon.com/woltersworld
Grab some of the gear we use to film our Professor Wolters videos.
Grab one of Professor Wolters shirts or other merchandise at
http://www.woltersworld.store
Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion.
https://amzn.to/2L55pDR
Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference.
https://amzn.to/2YEIQ0J
Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location.
https://amzn.to/2WbTNFH
Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.
https://amzn.to/35AWqUs
Follow Us at:
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http://www.instagram.com/professorwolters
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https://wn.com/Do's_Don'ts_Of_Word_Of_Mouth_Marketing
Word of mouth marketing is a very powerful tool, it has helped people raise money for ALS research, helped kick off numerous exercise crazes, like P90X or diets (celery diet), and so much more. Here we go through some good advice on helping develop better word of mouth marketing skills.
#marketing #wom #wordofmouth
Topic 4: Digital & Social Media Marketing
YouTube Advice Playlist:
https://www.youtube.com/playlist?list=PLuAz-nxZVHKCgTMK9qJVoRnnx5D1EdmUj
Help Support Marketing & YouTube education and become a Patron at http://www.patreon.com/woltersworld
Grab some of the gear we use to film our Professor Wolters videos.
Grab one of Professor Wolters shirts or other merchandise at
http://www.woltersworld.store
Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion.
https://amzn.to/2L55pDR
Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference.
https://amzn.to/2YEIQ0J
Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location.
https://amzn.to/2WbTNFH
Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.
https://amzn.to/35AWqUs
Follow Us at:
http://www.facebook.com/professorwolters
http://www.instagram.com/professorwolters
http://www.professorwolters.com
- published: 23 Jul 2020
- views: 2555
15:15
5 Simple Steps to Grow Your Business with Word-of-Mouth Marketing – Talk Triggers
- Order: Reorder
- Duration: 15:15
- Uploaded Date: 15 Nov 2022
- views: 1880
Everyone in sales knows that word-of-mouth marketing is the best way to grow your business and improve your close rate.
Then why are businesses still spending ...
Everyone in sales knows that word-of-mouth marketing is the best way to grow your business and improve your close rate.
Then why are businesses still spending millions on advertising instead of turning their customers into volunteer marketers?
It's because they're selling a boring and expected product or service.
In order to have your customers advertise for you, you need to give them something to talk about. That means creating something unexpected and different.
The good news: In this episode of Closing Time, marketing and CX expert Jay Baer goes beyond the mundane to share five Talk Triggers that will help companies execute on their word-of-mouth strategy, generate more online reviews, and increase revenue.
Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV
Connect with Jay Baer
https://www.linkedin.com/in/jaybaer/
Connect with Chip House:
https://www.linkedin.com/in/chiphouse/
00:00 Introduction
01:00 What are Talk Triggers?
03:00 The Purple Cow Effect
04:48 Talk Trigger example - DoubleTree
07:36 #1 Talkable Generosity
07:43 #2 Talkable Speed
08:46 #3 Talkable Usefulness
09:58 #4 Talkable Empathy
10:54 #5 Talkable Attitude
12:39 Talk Triggers for B2B
#wordofmouth #wordofmouthmarketing #talktriggers
https://wn.com/5_Simple_Steps_To_Grow_Your_Business_With_Word_Of_Mouth_Marketing_–_Talk_Triggers
Everyone in sales knows that word-of-mouth marketing is the best way to grow your business and improve your close rate.
Then why are businesses still spending millions on advertising instead of turning their customers into volunteer marketers?
It's because they're selling a boring and expected product or service.
In order to have your customers advertise for you, you need to give them something to talk about. That means creating something unexpected and different.
The good news: In this episode of Closing Time, marketing and CX expert Jay Baer goes beyond the mundane to share five Talk Triggers that will help companies execute on their word-of-mouth strategy, generate more online reviews, and increase revenue.
Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV
Connect with Jay Baer
https://www.linkedin.com/in/jaybaer/
Connect with Chip House:
https://www.linkedin.com/in/chiphouse/
00:00 Introduction
01:00 What are Talk Triggers?
03:00 The Purple Cow Effect
04:48 Talk Trigger example - DoubleTree
07:36 #1 Talkable Generosity
07:43 #2 Talkable Speed
08:46 #3 Talkable Usefulness
09:58 #4 Talkable Empathy
10:54 #5 Talkable Attitude
12:39 Talk Triggers for B2B
#wordofmouth #wordofmouthmarketing #talktriggers
- published: 15 Nov 2022
- views: 1880
12:50
Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7
- Order: Reorder
- Duration: 12:50
- Uploaded Date: 08 Jul 2020
- views: 7145
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-m...
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.
If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/contagious-book-summary/
SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION:
🎧 https://www.buzzsprout.com/1283141/5049260
📚 AUDIOBOOKS ARE THE MOST CONVENIENT WAY TO READ
Try Audible FREE For 30-Days → https://amzn.to/3SvTdO6
WANT TO PICKUP A COPY OF CONTAGIOUS?
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1451686587/
Buy It On Apple Books ➜ https://books.apple.com/book/contagious/id543376923
THE 10 BEST BUSINESS BOOKS
📚 https://youtu.be/fvLE3x4zmqU
THE 10 BEST LEADERSHIP BOOKS
📚 https://youtu.be/LOPOgLReZd4
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://youtu.be/2pJo_BLd5cM
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://youtu.be/D1auOgpkMJM
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
CHAPTER MARKERS:
0:00 - Introduction To Contagious
1:23 - Principle #1 - Social Currency
3:20 - Principle #2 - Triggers
8:03 - Principle #4 - Public Observability
11:43 - Quick Recap And Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
https://wn.com/Increase_Word_Of_Mouth_Referrals_With_Contagious_By_Jonah_Berger_Book_Summary_7
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.
If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/contagious-book-summary/
SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION:
🎧 https://www.buzzsprout.com/1283141/5049260
📚 AUDIOBOOKS ARE THE MOST CONVENIENT WAY TO READ
Try Audible FREE For 30-Days → https://amzn.to/3SvTdO6
WANT TO PICKUP A COPY OF CONTAGIOUS?
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1451686587/
Buy It On Apple Books ➜ https://books.apple.com/book/contagious/id543376923
THE 10 BEST BUSINESS BOOKS
📚 https://youtu.be/fvLE3x4zmqU
THE 10 BEST LEADERSHIP BOOKS
📚 https://youtu.be/LOPOgLReZd4
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://youtu.be/2pJo_BLd5cM
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://youtu.be/D1auOgpkMJM
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
CHAPTER MARKERS:
0:00 - Introduction To Contagious
1:23 - Principle #1 - Social Currency
3:20 - Principle #2 - Triggers
8:03 - Principle #4 - Public Observability
11:43 - Quick Recap And Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
- published: 08 Jul 2020
- views: 7145
1:49
Why Word-of-Mouth is the Best Marketing Promotion (Advertising / Communication) #MarketingMinute 105
- Order: Reorder
- Duration: 1:49
- Uploaded Date: 07 May 2018
- views: 193176
Of all the ways to promote your product, brand, or organization, the most effective is customer-to-customer word of mouth.
Advertising, personal communicatio...
Of all the ways to promote your product, brand, or organization, the most effective is customer-to-customer word of mouth.
Advertising, personal communication, and social media are all great ways to get information to your various audiences, but they’re the word of the marketer, and that word isn’t always trusted because there’s an inherent conflict of interest. Do the marketers really want to solve my problems? …or do they just want to take my money?
So why does word-of-mouth work so well? There are three reasons: First, people perceive other customers, even when they’re complete strangers, to be more trustworthy than the marketed brand.
Second, other customers are perceived as being more knowledgeable about the product and its strengths and weaknesses from the buyer side; they truly know if and when it works well, and when it doesn’t.
Finally, word-of-mouth is better for your organization because now your prospects come to you more informed and more convinced that you can fulfill their needs. They’ve been, in a sense, vetted or screened via deeper conversations with former customers that resulted in their desire to seek you out.
But there’s something you need to do on your side:
To ensure that customer-to-customer word-of-mouth is positive, you need to create excellent customer experiences, ensure that those experiences are recognized by your customers, and then empower them (through training and communication tools) to share their experiences with others.
**Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about:
- Marketing Strategy and Tactics
- Brand Development
- Personal Branding and Professional Branding
- Marketing Yourself
- Marketing Leadership
- Self-Improvement
- and whatever relevant and related topics come our way.
**Also, connect with me on any of the following:
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Twitter: https://twitter.com/sensiblefolk
Instagram: https://www.instagram.com/sensiblefolk/
YouTube: https://www.youtube.com/AnthonyMiyazaki
https://wn.com/Why_Word_Of_Mouth_Is_The_Best_Marketing_Promotion_(Advertising_Communication)_Marketingminute_105
Of all the ways to promote your product, brand, or organization, the most effective is customer-to-customer word of mouth.
Advertising, personal communication, and social media are all great ways to get information to your various audiences, but they’re the word of the marketer, and that word isn’t always trusted because there’s an inherent conflict of interest. Do the marketers really want to solve my problems? …or do they just want to take my money?
So why does word-of-mouth work so well? There are three reasons: First, people perceive other customers, even when they’re complete strangers, to be more trustworthy than the marketed brand.
Second, other customers are perceived as being more knowledgeable about the product and its strengths and weaknesses from the buyer side; they truly know if and when it works well, and when it doesn’t.
Finally, word-of-mouth is better for your organization because now your prospects come to you more informed and more convinced that you can fulfill their needs. They’ve been, in a sense, vetted or screened via deeper conversations with former customers that resulted in their desire to seek you out.
But there’s something you need to do on your side:
To ensure that customer-to-customer word-of-mouth is positive, you need to create excellent customer experiences, ensure that those experiences are recognized by your customers, and then empower them (through training and communication tools) to share their experiences with others.
**Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about:
- Marketing Strategy and Tactics
- Brand Development
- Personal Branding and Professional Branding
- Marketing Yourself
- Marketing Leadership
- Self-Improvement
- and whatever relevant and related topics come our way.
**Also, connect with me on any of the following:
LinkedIn: https://www.linkedin.com/in/anthonymiyazaki
Twitter: https://twitter.com/sensiblefolk
Instagram: https://www.instagram.com/sensiblefolk/
YouTube: https://www.youtube.com/AnthonyMiyazaki
- published: 07 May 2018
- views: 193176
3:19
2 Word Of Mouth Marketing Examples That Drove Massive Sales
- Order: Reorder
- Duration: 3:19
- Uploaded Date: 15 Nov 2023
- views: 19579
Word of mouth marketing often gets a bad wrap. That's because many business's fail to do it with a system.
Matt Purcell shares 2 world class examples of how wo...
Word of mouth marketing often gets a bad wrap. That's because many business's fail to do it with a system.
Matt Purcell shares 2 world class examples of how word of mouth marketing can drive sales and attention.
Learn more at
www.instagram.com/mattpurcellofficial
https://wn.com/2_Word_Of_Mouth_Marketing_Examples_That_Drove_Massive_Sales
Word of mouth marketing often gets a bad wrap. That's because many business's fail to do it with a system.
Matt Purcell shares 2 world class examples of how word of mouth marketing can drive sales and attention.
Learn more at
www.instagram.com/mattpurcellofficial
- published: 15 Nov 2023
- views: 19579
11:01
15 word-of-mouth marketing ideas
- Order: Reorder
- Duration: 11:01
- Uploaded Date: 10 Oct 2023
- views: 1131
🤔 How calm is YOUR business? Take our free quiz to get your Calm Business Score: https://wanderingaimfully.com/score
A calm business is one that’s predictable...
🤔 How calm is YOUR business? Take our free quiz to get your Calm Business Score: https://wanderingaimfully.com/score
A calm business is one that’s predictable, profitable, and peaceful, and this quiz will offer you personalized tips on the most effective way to bring more ease into your online business!
***
📘 Calm Business Encyclopedia: Volume W - Word of Mouth 📘
In a time when it feels like you *have* to use IG, TikTok, etc to promote what you sell, we still believe word-of-mouth marketing is the best tactic! You may not only be able to rely on your customers talking about your business but it can make a HUGE impact. Most online business owners don’t create “story moments” for their customers and this video will help you do that!
***
💬 COMMENT
Which of our 15 word-of-mouth marketing tactics are you going to implement in your business THIS WEEK??
***
👩🏻🦰👨🏻🦲 MORE
🔮 Looking to end the cycle of business burnout? 👉 Take our Calm Business Quiz - https://wanderingaimfully.com/quiz
📋 Not sure what to focus on to improve your business? 👉 Read our 5-step biz checklist article - https://wanderingaimfully.com/checklist
🎙️ Wanna become a cinnamon roller? 👉 Subscribe to our weekly podcast, What is it all for? - https://wanderingaimfully.com/podcast/
💌 Want a transparent look at our business with actionable takeaways every week? 👉 Get our Monday newsletter - https://wanderingaimfully.com/newsletter
🦄 Looking for help implementing these calm business strategies? Want to do it alongside like-minded business owners? Check out our UN-BORING Business Coaching Program, Wandering Aimfully Unlimited - https://wanderingaimfully.com/join
***
0:00 - Why word-of-mouth matters
1:48 - Special and seen ideas
4:10 - Silly and absurd ideas
6:03 - Exceed or subvert expectation ideas
8:54 - Combine the tactics!
9:59 - Wrap up and Calm Biz Quiz!
https://wn.com/15_Word_Of_Mouth_Marketing_Ideas
🤔 How calm is YOUR business? Take our free quiz to get your Calm Business Score: https://wanderingaimfully.com/score
A calm business is one that’s predictable, profitable, and peaceful, and this quiz will offer you personalized tips on the most effective way to bring more ease into your online business!
***
📘 Calm Business Encyclopedia: Volume W - Word of Mouth 📘
In a time when it feels like you *have* to use IG, TikTok, etc to promote what you sell, we still believe word-of-mouth marketing is the best tactic! You may not only be able to rely on your customers talking about your business but it can make a HUGE impact. Most online business owners don’t create “story moments” for their customers and this video will help you do that!
***
💬 COMMENT
Which of our 15 word-of-mouth marketing tactics are you going to implement in your business THIS WEEK??
***
👩🏻🦰👨🏻🦲 MORE
🔮 Looking to end the cycle of business burnout? 👉 Take our Calm Business Quiz - https://wanderingaimfully.com/quiz
📋 Not sure what to focus on to improve your business? 👉 Read our 5-step biz checklist article - https://wanderingaimfully.com/checklist
🎙️ Wanna become a cinnamon roller? 👉 Subscribe to our weekly podcast, What is it all for? - https://wanderingaimfully.com/podcast/
💌 Want a transparent look at our business with actionable takeaways every week? 👉 Get our Monday newsletter - https://wanderingaimfully.com/newsletter
🦄 Looking for help implementing these calm business strategies? Want to do it alongside like-minded business owners? Check out our UN-BORING Business Coaching Program, Wandering Aimfully Unlimited - https://wanderingaimfully.com/join
***
0:00 - Why word-of-mouth matters
1:48 - Special and seen ideas
4:10 - Silly and absurd ideas
6:03 - Exceed or subvert expectation ideas
8:54 - Combine the tactics!
9:59 - Wrap up and Calm Biz Quiz!
- published: 10 Oct 2023
- views: 1131
31:26
Love Marketing - despre Word of mouth/ Recomandări cu Dumitru Talmazan
- Order: Reorder
- Duration: 31:26
- Uploaded Date: 23 Oct 2024
- views: 65
32 zi din cele 100
- Link la Telegram canal unde sunt toate cele promise pentru descarcare - https://t.me/talmazanonline
Instagramul meu - https://www.inst...
32 zi din cele 100
- Link la Telegram canal unde sunt toate cele promise pentru descarcare - https://t.me/talmazanonline
Instagramul meu - https://www.instagram.com/talmazan.md
https://wn.com/Love_Marketing_Despre_Word_Of_Mouth_Recomandări_Cu_Dumitru_Talmazan
32 zi din cele 100
- Link la Telegram canal unde sunt toate cele promise pentru descarcare - https://t.me/talmazanonline
Instagramul meu - https://www.instagram.com/talmazan.md
- published: 23 Oct 2024
- views: 65
2:34
How To Grow Your Business Through Word-Of-Mouth Marketing
- Order: Reorder
- Duration: 2:34
- Uploaded Date: 06 Oct 2018
- views: 29426
Do you know what the best form of marketing is? Word of Mouth Marketing.
► If you need help growing your business check out my ad agency Neil Patel Digital ht...
Do you know what the best form of marketing is? Word of Mouth Marketing.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
0:05 Now if you take care of your customers, you do what's best for them, eventually not only are they going to keep coming back and buying again from you, but they're going to tell other people about it. It's funny, everyone these days is trying to optimize to rank higher on Google, to be popular on Facebook, to be popular on Instagram because that's how they believe they're going to grow their business.
0:30 Sure, those things do help. But, the real core reason companies become big is because they solve problems and they do it better than anyone else. If you create an amazing product or service, like look at Slack, for example. People love it. They weren't the first into space, but they're a more usable product. They didn't do much marketing, and it just started growing. If you look at the marketing that they started doing when they raised the money, they were doing television ads with all these animals in their tv commercials.
1:00 No one understood what Slack was based on that tv commercial. But, you know what, they're still a multi-mil billion, not even a million, they're a multi-billion dollar company, and it's because they create an amazing product. And when you create an amazing product or service, that generates more Word of Mouth Marketing, which is the best form out there. If you think about shoes, running shoes, what brand are you going to buy? It's probably Nike because everyone talks about Nike. They know it's amazing. Same with credit cards. You're going to either pick Visa, Master Card, American Express because everyone talks about them.
1:30 Their brand is everywhere. People have had amazing customer experiences with some of these brands. And whatever you look at when it comes to a product or service that you admire, or even a company, like Amazon. A lot of these companies are growing not because of their marketing efforts. They're growing because of Word of Mouth Marketing. And that's not created by being popular on Instagram or being popular on Facebook. That's truly built by providing an amazing product or service, caring for your customers, being the best out there.
2:15 Look at Zappos. Zappos moved their company from Silicon Valley to Vegas, because they needed a more affordable way to do support. They were able to do that in Las Vegas. And their big belief was to provide the best service out there. So when you would call Zappos, and you'd make an order, in many cases even though you paid for ground shipping, they would just randomly give you overnight shipping on your shoes for free. Why? Because they cared about you. They want to give you such an amazing experience that you would tell your friends about them. And that's what caused them to get bought out and being worth now, these days, well over a billion dollars.
https://wn.com/How_To_Grow_Your_Business_Through_Word_Of_Mouth_Marketing
Do you know what the best form of marketing is? Word of Mouth Marketing.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
0:05 Now if you take care of your customers, you do what's best for them, eventually not only are they going to keep coming back and buying again from you, but they're going to tell other people about it. It's funny, everyone these days is trying to optimize to rank higher on Google, to be popular on Facebook, to be popular on Instagram because that's how they believe they're going to grow their business.
0:30 Sure, those things do help. But, the real core reason companies become big is because they solve problems and they do it better than anyone else. If you create an amazing product or service, like look at Slack, for example. People love it. They weren't the first into space, but they're a more usable product. They didn't do much marketing, and it just started growing. If you look at the marketing that they started doing when they raised the money, they were doing television ads with all these animals in their tv commercials.
1:00 No one understood what Slack was based on that tv commercial. But, you know what, they're still a multi-mil billion, not even a million, they're a multi-billion dollar company, and it's because they create an amazing product. And when you create an amazing product or service, that generates more Word of Mouth Marketing, which is the best form out there. If you think about shoes, running shoes, what brand are you going to buy? It's probably Nike because everyone talks about Nike. They know it's amazing. Same with credit cards. You're going to either pick Visa, Master Card, American Express because everyone talks about them.
1:30 Their brand is everywhere. People have had amazing customer experiences with some of these brands. And whatever you look at when it comes to a product or service that you admire, or even a company, like Amazon. A lot of these companies are growing not because of their marketing efforts. They're growing because of Word of Mouth Marketing. And that's not created by being popular on Instagram or being popular on Facebook. That's truly built by providing an amazing product or service, caring for your customers, being the best out there.
2:15 Look at Zappos. Zappos moved their company from Silicon Valley to Vegas, because they needed a more affordable way to do support. They were able to do that in Las Vegas. And their big belief was to provide the best service out there. So when you would call Zappos, and you'd make an order, in many cases even though you paid for ground shipping, they would just randomly give you overnight shipping on your shoes for free. Why? Because they cared about you. They want to give you such an amazing experience that you would tell your friends about them. And that's what caused them to get bought out and being worth now, these days, well over a billion dollars.
- published: 06 Oct 2018
- views: 29426
3:59
Word of mouth marketing definition II Word of mouth marketing examples
Word of mouth marketing doesn't just happen when you consult with your friends and relativ...
published: 31 Oct 2022
Word of mouth marketing definition II Word of mouth marketing examples
Word of mouth marketing definition II Word of mouth marketing examples
- Report rights infringement
- published: 31 Oct 2022
- views: 21698
Word of mouth marketing doesn't just happen when you consult with your friends and relatives, it can also be based on the opinion of a group of buyers. An example of this is online shopping. Suppose you want to buy a Canon camera on the Internet, in this case, in addition to consulting friends with knowledge and experience in this field, you also consider the views of other customers who have purchased the same model from the same company. Here, indirectly, the opinions of other people you do not know also perform the function of "word-of-mouth marketing".
If someone who owns a business or wants to start a new business asks, how can I make word-of-mouth marketing work in my business as well? The answer to this question is to pay attention to the quality of the product and service you offer, because people do not recommend poor quality products to their friends. When we say quality product, we also mean customer satisfaction in the relationship from the first moment of contact with your company to the last moment. In this case, when the product is of good quality, word of mouth marketing will start for your product as well.
As another factor, once you have quality, if your business is on a digital platform, then the feedback and evaluations of past customers will be very useful. In addition, it is an additional advantage to have short videos of satisfied customers talking about the product.
It is important to note that in addition to word-of-mouth marketing, other types of promotions are also very important. Of course, as long as it is used properly.
🚀 Explore Your Industry-Specific Marketing Course: https://easymarketingschool.org/courses/
10:30
How word of mouth really works | Chris Cowan | TEDxLondonBusinessSchool
A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ...
published: 31 May 2016
How word of mouth really works | Chris Cowan | TEDxLondonBusinessSchool
How word of mouth really works | Chris Cowan | TEDxLondonBusinessSchool
- Report rights infringement
- published: 31 May 2016
- views: 41413
A far cry from the overused buzzwords they have become, Chris promotes ‘segmentation’ and ‘advocacy’ as ideas that must be delivered with simplicity in order to positively impact the way a business goes to market. He takes us back to one of the purest ways of delivering ideas, word of mouth, and explains how it really works.
Chris Cowan once followed the typical path of a successful marketeer: Unilever, Duracell Batteries, Disney. He then decided to start over and set up Clusters, a market research agency, which was built on his passionate belief that evidence-based targeting is a prerequisite for great marketing.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
6:10
Do's & Don'ts of Word of Mouth Marketing
Word of mouth marketing is a very powerful tool, it has helped people raise money for ALS ...
published: 23 Jul 2020
Do's & Don'ts of Word of Mouth Marketing
Do's & Don'ts of Word of Mouth Marketing
- Report rights infringement
- published: 23 Jul 2020
- views: 2555
Word of mouth marketing is a very powerful tool, it has helped people raise money for ALS research, helped kick off numerous exercise crazes, like P90X or diets (celery diet), and so much more. Here we go through some good advice on helping develop better word of mouth marketing skills.
#marketing #wom #wordofmouth
Topic 4: Digital & Social Media Marketing
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15:15
5 Simple Steps to Grow Your Business with Word-of-Mouth Marketing – Talk Triggers
Everyone in sales knows that word-of-mouth marketing is the best way to grow your business...
published: 15 Nov 2022
5 Simple Steps to Grow Your Business with Word-of-Mouth Marketing – Talk Triggers
5 Simple Steps to Grow Your Business with Word-of-Mouth Marketing – Talk Triggers
- Report rights infringement
- published: 15 Nov 2022
- views: 1880
Everyone in sales knows that word-of-mouth marketing is the best way to grow your business and improve your close rate.
Then why are businesses still spending millions on advertising instead of turning their customers into volunteer marketers?
It's because they're selling a boring and expected product or service.
In order to have your customers advertise for you, you need to give them something to talk about. That means creating something unexpected and different.
The good news: In this episode of Closing Time, marketing and CX expert Jay Baer goes beyond the mundane to share five Talk Triggers that will help companies execute on their word-of-mouth strategy, generate more online reviews, and increase revenue.
Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV
Connect with Jay Baer
https://www.linkedin.com/in/jaybaer/
Connect with Chip House:
https://www.linkedin.com/in/chiphouse/
00:00 Introduction
01:00 What are Talk Triggers?
03:00 The Purple Cow Effect
04:48 Talk Trigger example - DoubleTree
07:36 #1 Talkable Generosity
07:43 #2 Talkable Speed
08:46 #3 Talkable Usefulness
09:58 #4 Talkable Empathy
10:54 #5 Talkable Attitude
12:39 Talk Triggers for B2B
#wordofmouth #wordofmouthmarketing #talktriggers
12:50
Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all...
published: 08 Jul 2020
Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7
Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7
- Report rights infringement
- published: 08 Jul 2020
- views: 7145
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.
If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/contagious-book-summary/
SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION:
🎧 https://www.buzzsprout.com/1283141/5049260
📚 AUDIOBOOKS ARE THE MOST CONVENIENT WAY TO READ
Try Audible FREE For 30-Days → https://amzn.to/3SvTdO6
WANT TO PICKUP A COPY OF CONTAGIOUS?
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1451686587/
Buy It On Apple Books ➜ https://books.apple.com/book/contagious/id543376923
THE 10 BEST BUSINESS BOOKS
📚 https://youtu.be/fvLE3x4zmqU
THE 10 BEST LEADERSHIP BOOKS
📚 https://youtu.be/LOPOgLReZd4
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://youtu.be/2pJo_BLd5cM
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://youtu.be/D1auOgpkMJM
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
CHAPTER MARKERS:
0:00 - Introduction To Contagious
1:23 - Principle #1 - Social Currency
3:20 - Principle #2 - Triggers
8:03 - Principle #4 - Public Observability
11:43 - Quick Recap And Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
1:49
Why Word-of-Mouth is the Best Marketing Promotion (Advertising / Communication) #MarketingMinute 105
Of all the ways to promote your product, brand, or organization, the most effective is cus...
published: 07 May 2018
Why Word-of-Mouth is the Best Marketing Promotion (Advertising / Communication) #MarketingMinute 105
Why Word-of-Mouth is the Best Marketing Promotion (Advertising / Communication) #MarketingMinute 105
- Report rights infringement
- published: 07 May 2018
- views: 193176
Of all the ways to promote your product, brand, or organization, the most effective is customer-to-customer word of mouth.
Advertising, personal communication, and social media are all great ways to get information to your various audiences, but they’re the word of the marketer, and that word isn’t always trusted because there’s an inherent conflict of interest. Do the marketers really want to solve my problems? …or do they just want to take my money?
So why does word-of-mouth work so well? There are three reasons: First, people perceive other customers, even when they’re complete strangers, to be more trustworthy than the marketed brand.
Second, other customers are perceived as being more knowledgeable about the product and its strengths and weaknesses from the buyer side; they truly know if and when it works well, and when it doesn’t.
Finally, word-of-mouth is better for your organization because now your prospects come to you more informed and more convinced that you can fulfill their needs. They’ve been, in a sense, vetted or screened via deeper conversations with former customers that resulted in their desire to seek you out.
But there’s something you need to do on your side:
To ensure that customer-to-customer word-of-mouth is positive, you need to create excellent customer experiences, ensure that those experiences are recognized by your customers, and then empower them (through training and communication tools) to share their experiences with others.
**Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about:
- Marketing Strategy and Tactics
- Brand Development
- Personal Branding and Professional Branding
- Marketing Yourself
- Marketing Leadership
- Self-Improvement
- and whatever relevant and related topics come our way.
**Also, connect with me on any of the following:
LinkedIn: https://www.linkedin.com/in/anthonymiyazaki
Twitter: https://twitter.com/sensiblefolk
Instagram: https://www.instagram.com/sensiblefolk/
YouTube: https://www.youtube.com/AnthonyMiyazaki
3:19
2 Word Of Mouth Marketing Examples That Drove Massive Sales
Word of mouth marketing often gets a bad wrap. That's because many business's fail to do i...
published: 15 Nov 2023
2 Word Of Mouth Marketing Examples That Drove Massive Sales
2 Word Of Mouth Marketing Examples That Drove Massive Sales
- Report rights infringement
- published: 15 Nov 2023
- views: 19579
Word of mouth marketing often gets a bad wrap. That's because many business's fail to do it with a system.
Matt Purcell shares 2 world class examples of how word of mouth marketing can drive sales and attention.
Learn more at
www.instagram.com/mattpurcellofficial
11:01
15 word-of-mouth marketing ideas
🤔 How calm is YOUR business? Take our free quiz to get your Calm Business Score: https://w...
published: 10 Oct 2023
15 word-of-mouth marketing ideas
15 word-of-mouth marketing ideas
- Report rights infringement
- published: 10 Oct 2023
- views: 1131
🤔 How calm is YOUR business? Take our free quiz to get your Calm Business Score: https://wanderingaimfully.com/score
A calm business is one that’s predictable, profitable, and peaceful, and this quiz will offer you personalized tips on the most effective way to bring more ease into your online business!
***
📘 Calm Business Encyclopedia: Volume W - Word of Mouth 📘
In a time when it feels like you *have* to use IG, TikTok, etc to promote what you sell, we still believe word-of-mouth marketing is the best tactic! You may not only be able to rely on your customers talking about your business but it can make a HUGE impact. Most online business owners don’t create “story moments” for their customers and this video will help you do that!
***
💬 COMMENT
Which of our 15 word-of-mouth marketing tactics are you going to implement in your business THIS WEEK??
***
👩🏻🦰👨🏻🦲 MORE
🔮 Looking to end the cycle of business burnout? 👉 Take our Calm Business Quiz - https://wanderingaimfully.com/quiz
📋 Not sure what to focus on to improve your business? 👉 Read our 5-step biz checklist article - https://wanderingaimfully.com/checklist
🎙️ Wanna become a cinnamon roller? 👉 Subscribe to our weekly podcast, What is it all for? - https://wanderingaimfully.com/podcast/
💌 Want a transparent look at our business with actionable takeaways every week? 👉 Get our Monday newsletter - https://wanderingaimfully.com/newsletter
🦄 Looking for help implementing these calm business strategies? Want to do it alongside like-minded business owners? Check out our UN-BORING Business Coaching Program, Wandering Aimfully Unlimited - https://wanderingaimfully.com/join
***
0:00 - Why word-of-mouth matters
1:48 - Special and seen ideas
4:10 - Silly and absurd ideas
6:03 - Exceed or subvert expectation ideas
8:54 - Combine the tactics!
9:59 - Wrap up and Calm Biz Quiz!
31:26
Love Marketing - despre Word of mouth/ Recomandări cu Dumitru Talmazan
32 zi din cele 100
- Link la Telegram canal unde sunt toate cele promise pentru descarca...
published: 23 Oct 2024
Love Marketing - despre Word of mouth/ Recomandări cu Dumitru Talmazan
Love Marketing - despre Word of mouth/ Recomandări cu Dumitru Talmazan
- Report rights infringement
- published: 23 Oct 2024
- views: 65
32 zi din cele 100
- Link la Telegram canal unde sunt toate cele promise pentru descarcare - https://t.me/talmazanonline
Instagramul meu - https://www.instagram.com/talmazan.md
2:34
How To Grow Your Business Through Word-Of-Mouth Marketing
Do you know what the best form of marketing is? Word of Mouth Marketing.
► If you need h...
published: 06 Oct 2018
How To Grow Your Business Through Word-Of-Mouth Marketing
How To Grow Your Business Through Word-Of-Mouth Marketing
- Report rights infringement
- published: 06 Oct 2018
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Do you know what the best form of marketing is? Word of Mouth Marketing.
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0:05 Now if you take care of your customers, you do what's best for them, eventually not only are they going to keep coming back and buying again from you, but they're going to tell other people about it. It's funny, everyone these days is trying to optimize to rank higher on Google, to be popular on Facebook, to be popular on Instagram because that's how they believe they're going to grow their business.
0:30 Sure, those things do help. But, the real core reason companies become big is because they solve problems and they do it better than anyone else. If you create an amazing product or service, like look at Slack, for example. People love it. They weren't the first into space, but they're a more usable product. They didn't do much marketing, and it just started growing. If you look at the marketing that they started doing when they raised the money, they were doing television ads with all these animals in their tv commercials.
1:00 No one understood what Slack was based on that tv commercial. But, you know what, they're still a multi-mil billion, not even a million, they're a multi-billion dollar company, and it's because they create an amazing product. And when you create an amazing product or service, that generates more Word of Mouth Marketing, which is the best form out there. If you think about shoes, running shoes, what brand are you going to buy? It's probably Nike because everyone talks about Nike. They know it's amazing. Same with credit cards. You're going to either pick Visa, Master Card, American Express because everyone talks about them.
1:30 Their brand is everywhere. People have had amazing customer experiences with some of these brands. And whatever you look at when it comes to a product or service that you admire, or even a company, like Amazon. A lot of these companies are growing not because of their marketing efforts. They're growing because of Word of Mouth Marketing. And that's not created by being popular on Instagram or being popular on Facebook. That's truly built by providing an amazing product or service, caring for your customers, being the best out there.
2:15 Look at Zappos. Zappos moved their company from Silicon Valley to Vegas, because they needed a more affordable way to do support. They were able to do that in Las Vegas. And their big belief was to provide the best service out there. So when you would call Zappos, and you'd make an order, in many cases even though you paid for ground shipping, they would just randomly give you overnight shipping on your shoes for free. Why? Because they cared about you. They want to give you such an amazing experience that you would tell your friends about them. And that's what caused them to get bought out and being worth now, these days, well over a billion dollars.
Word-of-mouth marketing
Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1) Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), 2) Indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), 3) Direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). Proconsumer WOM has been suggested as a counterweight to commercially motivated word of mouth.
History
George Silverman, a psychologist, pioneered word-of-mouth marketing when he created what he called "teleconferenced peer influence groups" in order to engage physicians in dialogue about new pharmaceutical products. Silverman noticed an interesting phenomenon while conducting focus groups with physicians in the early 1970s. "One or two physicians who were having good experiences with a drug would sway an entire group of skeptics. They would even sway a dissatisfied group of ex-prescribers who had had negative experiences!"
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Word-of-mouth_marketing
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by Tokyo Rose
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Word Of Mouth
by: Tokyo RoseIt's about time to set the record straight.
Clear the air, forget all that you heard.
Turn deaf ears to words that they all say.
I'll show you all you ought to know.
[Chorus]
What you see is what you get.
Stop reading between the lines.
You won't like what you'll find.
You haven't seen nothing yet.
The best is yet to come.
You're not through until I'm done.
You're holding the past against me,
when you should be holding me to my word.
Why don't you find out for yourself now, girl?
I'll prove to you all that I'm worth.
[Chorus]
I'll try, try to make you see
that all these questions that you're asking of me,
are star, starting to break me down,
pushing me close, and closer and closer to the edge.
You're force, you're forcing me overboard.
And if I'm going down I'm taking you with me.
Taking you with me.
[Chorus]
If I'm going down,
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