Trade promotion (sometimes also export promotion) is an umbrella term for economic policies, development interventions and private initiatives to improve the trade performance of an economic area (like countries or regions within countries) or enterprises. Improvement is mainly sought by increasing exports both in absolute terms as well as relative to imports, but trade promotion also, for example, enhancing a company's sourcing of inputs through imports.
As an economic policy with the ultimate goal of increasing domestic welfare, trade promotion comprises a large set of policy instruments, most notably the provision of trade intelligence to domestic enterprises in order to reduce transaction costs and provide them with a competitive advantage vis-à-vis foreign companies. Many countries all over the world have set up special agencies, most of them in the public domain, to implement trade promotion policies and provide support services to domestic enterprises.
In business and marketing, “trade” refers to the relationship between manufacturers and retailers.Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.
Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade promotions can help companies differentiate their products from the competition. Companies can utilize Trade Promotions to increase product visibility and brand awareness with consumers. Trade Promotions can also increase a product’s consumption rate, or the average quantity of a product used by consumers in a given time period. Furthermore, effective Trade Promotions can enlarge a product’s market segment penetration, or the product’s total sales in proportion to the category’s competition. Moreover, companies use Trade Promotions to improve distribution of their product(s) at retailers and strengthen relationships with retailers. Lastly, Trade Promotions can be leveraged to introduce new product launches into retail stores.
A discussion of Trade Promotions from text chapter 12.
published: 15 May 2013
What is Trade Promotion Management?
What is Trade Promotion Management?
http://www.tradeinsight.com Trade Promotion Management that's actually manageable.
published: 16 Aug 2011
Trade promotion management in 96 seconds? Watch this
What’s Comarch SFA Trade Promotion Management? Some people say it’s a solution for effective planning and settling of your trade promotions. Some tell us it’s a convenient and extremely ergonomic tool. Some believe it’s cost-effective in the first place. What’s your opinion?
More: http://www.comarch.com/trade-and-services/our-solutions/comarch-sfa/trade-promotion-management/
published: 28 Jan 2016
Demo Video: Trade Promotion Management
Explore the essentials of trade promotion management (TPM) and its key components. Learn about the different parts of trade promotion management and how to optimise your strategies for better results. Maximise your trade promotion management with Anaplan and gain real-time visibility into promotional data for informed decisions. Optimised spending whilst automating manual processes associated with trade promotion to improve efficiency and free up resources.
Bedford Consulting is an Anaplan Solution Advisory & Delivery Partner, with certified expertise across all eight functional and industry specialisations. We specialise in the end-to-end Anaplan project journey. We support customers in developing their business requirements, process improvements, delivery, onboarding, and training and ...
published: 06 Apr 2023
Sales Promotion and Trade Promotions Examples and Case Studies (Marketing video 91)
View all our courses and get certified on https://academy.marketing91.com
Sales Promotion is an integral part of promotional activities, both internal and external, that are used to stimulate product demand in the consumer market.
Sales Promotion refers to the marketing strategy that helps organizations to improve their sales figures and boost brand awareness.
Digitization and Sales Promotion
Digitization and Sales Promotion refers to the digital coupons offered to customers. These help a company to reduce paper waste and minimize costs.
Significant Decision in Sales Promotion
Establishing Objective
Establishing objectives is the primary decision in sales promotion. It can be improving sales figures, motivating the sales force, stabilizing fluctuating sales, encouraging higher volum...
published: 20 Dec 2020
Trade Promotion Evaluation Matrix
Use Demand Metric's Trade Promotion Evaluation Matrixto determine which type of trade promotion campaign would best suit your needs. Get this tool @ http://www.demandmetric.com/content/trade-promotion-evaluation-matrix
published: 19 Jan 2012
A recipe for trade promotion success: Hershey + PwC + SAP
An enhanced trade promotion management solution with SAP technology and ongoing PwC managed services help Hershey streamline operations and boost revenue.
Read the full case study here: pwc.com/us/hershey-tpm
published: 12 Apr 2024
Promomash Trade Promotion Management
How are you managing your CPG trade promotions? 🤔
If your answer includes a spreadsheet, or multiple places, you're flying blind when it comes to trade spend - and limited in your ability to optimize that spend for profitability. There is a better way - the Promomash way!
Check this video out to see how Promomash can help you manage ALL of your retail trade promotions in one place, manage your deductions for you, and give you a clearer view into your retail business than you've ever had before. All at a cost that is actually affordable for emerging brands. 🎯💥🤯
#tradepromotion #tpm #promomash #deductionmanagement #cpg #emergingbrands
published: 15 Jun 2022
Fear in #trading works the same like overconfidence.
👇👇👇👇👇👇👇👇👇👇👇👇
𝟏. 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐓𝐫𝐚𝐝𝐢𝐧𝐠?
===================================
Register on one of the below trading platform with our community links (tradersland/martinszreter) to receive fees reduction. Each of these links will apply the special bonuses and fee reductions for the current promotion. Promotions change over time but will always be applied to the links below specifically for our community
🏎️🏁🏆 Blofin 30% discount: https://blofin.com/register?referral_code=I7yGdV
🏎️🏁🏆 Bybit 20% discount: https://www.bybit.com/invite?ref=GV1WL0
🏎️🏁🏆 Binance 10% discount: https://accounts.binance.com/register?ref=10898796
𝟐. 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝
===================================
☑️ Join Trading Community (24/7 trading course & chat): https://tradersland.xyz/
☑️ Daily Fresh News: https:/...
published: 13 Feb 2025
Optimize Trade Promotion Management with MuleSoft Direct & Accelerators
What’s Comarch SFA Trade Promotion Management? Some people say it’s a solution for effective planning and settling of your trade promotions. Some tell us it’s a...
What’s Comarch SFA Trade Promotion Management? Some people say it’s a solution for effective planning and settling of your trade promotions. Some tell us it’s a convenient and extremely ergonomic tool. Some believe it’s cost-effective in the first place. What’s your opinion?
More: http://www.comarch.com/trade-and-services/our-solutions/comarch-sfa/trade-promotion-management/
What’s Comarch SFA Trade Promotion Management? Some people say it’s a solution for effective planning and settling of your trade promotions. Some tell us it’s a convenient and extremely ergonomic tool. Some believe it’s cost-effective in the first place. What’s your opinion?
More: http://www.comarch.com/trade-and-services/our-solutions/comarch-sfa/trade-promotion-management/
Explore the essentials of trade promotion management (TPM) and its key components. Learn about the different parts of trade promotion management and how to opti...
Explore the essentials of trade promotion management (TPM) and its key components. Learn about the different parts of trade promotion management and how to optimise your strategies for better results. Maximise your trade promotion management with Anaplan and gain real-time visibility into promotional data for informed decisions. Optimised spending whilst automating manual processes associated with trade promotion to improve efficiency and free up resources.
Bedford Consulting is an Anaplan Solution Advisory & Delivery Partner, with certified expertise across all eight functional and industry specialisations. We specialise in the end-to-end Anaplan project journey. We support customers in developing their business requirements, process improvements, delivery, onboarding, and training and offer a best-in-class CARE programme. We are Anaplan's Selected Delivery Partner for EMEA and have been awarded Partner of the Year for EMEA since 2015.
For more information:
Visit our website: https://www.bedfordconsulting.com
To book a demo visit https://bedfordconsulting.com/about-us/demo/
Check out our offerings: https://bedfordconsulting.com/services/
Follow us on LinkedIn: https://www.linkedin.com/company/bedford-consulting/about/
Follow us on Twitter: @Bedford_Consult
Or if you’d like to get in touch visit: https://bedfordconsulting.com/about-us/contact-us/
Explore the essentials of trade promotion management (TPM) and its key components. Learn about the different parts of trade promotion management and how to optimise your strategies for better results. Maximise your trade promotion management with Anaplan and gain real-time visibility into promotional data for informed decisions. Optimised spending whilst automating manual processes associated with trade promotion to improve efficiency and free up resources.
Bedford Consulting is an Anaplan Solution Advisory & Delivery Partner, with certified expertise across all eight functional and industry specialisations. We specialise in the end-to-end Anaplan project journey. We support customers in developing their business requirements, process improvements, delivery, onboarding, and training and offer a best-in-class CARE programme. We are Anaplan's Selected Delivery Partner for EMEA and have been awarded Partner of the Year for EMEA since 2015.
For more information:
Visit our website: https://www.bedfordconsulting.com
To book a demo visit https://bedfordconsulting.com/about-us/demo/
Check out our offerings: https://bedfordconsulting.com/services/
Follow us on LinkedIn: https://www.linkedin.com/company/bedford-consulting/about/
Follow us on Twitter: @Bedford_Consult
Or if you’d like to get in touch visit: https://bedfordconsulting.com/about-us/contact-us/
View all our courses and get certified on https://academy.marketing91.com
Sales Promotion is an integral part of promotional activities, both internal and exte...
View all our courses and get certified on https://academy.marketing91.com
Sales Promotion is an integral part of promotional activities, both internal and external, that are used to stimulate product demand in the consumer market.
Sales Promotion refers to the marketing strategy that helps organizations to improve their sales figures and boost brand awareness.
Digitization and Sales Promotion
Digitization and Sales Promotion refers to the digital coupons offered to customers. These help a company to reduce paper waste and minimize costs.
Significant Decision in Sales Promotion
Establishing Objective
Establishing objectives is the primary decision in sales promotion. It can be improving sales figures, motivating the sales force, stabilizing fluctuating sales, encouraging higher volumes, and improving customer loyalty.
Selecting Consumer Promotion Tools
The second step is about selecting consumer promotion tools as it is vital to consider the market type, objectives, cost-effectiveness, and competition for a successful campaign.
Selecting Trade Promotion Tools
Selecting Trade Promotion Tools encourages manufacturers and retailers to maintain stock and promote the brand.
Developing the Program
During this stage, the marketers coordinate across several media so that the message can be circulated at regular intervals throughout the campaign.
Implementing and Evaluating the Program
In this final phase, the marketers consider the lead time and the sell—in time to implement the promotional campaign. They also evaluate the effectiveness of the program by using surveys and questionnaires.
Example - Alibaba, Singles Day
- On November 11 Alibaba offers its consumers a 24-hour shopping bonanza called “Singles Day” filled with heavy incentives and discounts.
Example - Black Friday Sale
- The Black Friday Sale at Amazon is an awaited event for every shopper as goods worth billions are purchased by the customers.
Example - Johnnie Walker’s tie-up with Game of Thrones
- Johnnie Walker’s tie-up with Game of Thrones helped the brand in increasing brand awareness as well as product sales.
This video is on Sales Promotion and it has the following sub-topics.
Time Stamps
0:00 Introduction to Sales Promotion
00:45 Digitisation and Sales Promotion
01:08 Significant Decision in Sales Promotion
01:11 Establishing Objective
01:34 Selecting Consumer Promotion Tools
01:48 Selecting Trade Promotion Tools
02:00 Developing The Program
02:18 Implementing and Evaluating the Program
02:55 Example Alibaba, Singles Day
03:50 Example Black Friday Sale
04:47 Example Johnnie Walker’s tie-up with Game of Thrones
View all our courses and get certified on https://academy.marketing91.com
Sales Promotion is an integral part of promotional activities, both internal and external, that are used to stimulate product demand in the consumer market.
Sales Promotion refers to the marketing strategy that helps organizations to improve their sales figures and boost brand awareness.
Digitization and Sales Promotion
Digitization and Sales Promotion refers to the digital coupons offered to customers. These help a company to reduce paper waste and minimize costs.
Significant Decision in Sales Promotion
Establishing Objective
Establishing objectives is the primary decision in sales promotion. It can be improving sales figures, motivating the sales force, stabilizing fluctuating sales, encouraging higher volumes, and improving customer loyalty.
Selecting Consumer Promotion Tools
The second step is about selecting consumer promotion tools as it is vital to consider the market type, objectives, cost-effectiveness, and competition for a successful campaign.
Selecting Trade Promotion Tools
Selecting Trade Promotion Tools encourages manufacturers and retailers to maintain stock and promote the brand.
Developing the Program
During this stage, the marketers coordinate across several media so that the message can be circulated at regular intervals throughout the campaign.
Implementing and Evaluating the Program
In this final phase, the marketers consider the lead time and the sell—in time to implement the promotional campaign. They also evaluate the effectiveness of the program by using surveys and questionnaires.
Example - Alibaba, Singles Day
- On November 11 Alibaba offers its consumers a 24-hour shopping bonanza called “Singles Day” filled with heavy incentives and discounts.
Example - Black Friday Sale
- The Black Friday Sale at Amazon is an awaited event for every shopper as goods worth billions are purchased by the customers.
Example - Johnnie Walker’s tie-up with Game of Thrones
- Johnnie Walker’s tie-up with Game of Thrones helped the brand in increasing brand awareness as well as product sales.
This video is on Sales Promotion and it has the following sub-topics.
Time Stamps
0:00 Introduction to Sales Promotion
00:45 Digitisation and Sales Promotion
01:08 Significant Decision in Sales Promotion
01:11 Establishing Objective
01:34 Selecting Consumer Promotion Tools
01:48 Selecting Trade Promotion Tools
02:00 Developing The Program
02:18 Implementing and Evaluating the Program
02:55 Example Alibaba, Singles Day
03:50 Example Black Friday Sale
04:47 Example Johnnie Walker’s tie-up with Game of Thrones
Use Demand Metric's Trade Promotion Evaluation Matrixto determine which type of trade promotion campaign would best suit your needs. Get this tool @ http://www....
Use Demand Metric's Trade Promotion Evaluation Matrixto determine which type of trade promotion campaign would best suit your needs. Get this tool @ http://www.demandmetric.com/content/trade-promotion-evaluation-matrix
Use Demand Metric's Trade Promotion Evaluation Matrixto determine which type of trade promotion campaign would best suit your needs. Get this tool @ http://www.demandmetric.com/content/trade-promotion-evaluation-matrix
An enhanced trade promotion management solution with SAP technology and ongoing PwC managed services help Hershey streamline operations and boost revenue.
Read...
An enhanced trade promotion management solution with SAP technology and ongoing PwC managed services help Hershey streamline operations and boost revenue.
Read the full case study here: pwc.com/us/hershey-tpm
An enhanced trade promotion management solution with SAP technology and ongoing PwC managed services help Hershey streamline operations and boost revenue.
Read the full case study here: pwc.com/us/hershey-tpm
How are you managing your CPG trade promotions? 🤔
If your answer includes a spreadsheet, or multiple places, you're flying blind when it comes to trade spend -...
How are you managing your CPG trade promotions? 🤔
If your answer includes a spreadsheet, or multiple places, you're flying blind when it comes to trade spend - and limited in your ability to optimize that spend for profitability. There is a better way - the Promomash way!
Check this video out to see how Promomash can help you manage ALL of your retail trade promotions in one place, manage your deductions for you, and give you a clearer view into your retail business than you've ever had before. All at a cost that is actually affordable for emerging brands. 🎯💥🤯
#tradepromotion #tpm #promomash #deductionmanagement #cpg #emergingbrands
How are you managing your CPG trade promotions? 🤔
If your answer includes a spreadsheet, or multiple places, you're flying blind when it comes to trade spend - and limited in your ability to optimize that spend for profitability. There is a better way - the Promomash way!
Check this video out to see how Promomash can help you manage ALL of your retail trade promotions in one place, manage your deductions for you, and give you a clearer view into your retail business than you've ever had before. All at a cost that is actually affordable for emerging brands. 🎯💥🤯
#tradepromotion #tpm #promomash #deductionmanagement #cpg #emergingbrands
👇👇👇👇👇👇👇👇👇👇👇👇
𝟏. 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐓𝐫𝐚𝐝𝐢𝐧𝐠?
===================================
Register on one of the below trading platform with our community links (trad...
👇👇👇👇👇👇👇👇👇👇👇👇
𝟏. 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐓𝐫𝐚𝐝𝐢𝐧𝐠?
===================================
Register on one of the below trading platform with our community links (tradersland/martinszreter) to receive fees reduction. Each of these links will apply the special bonuses and fee reductions for the current promotion. Promotions change over time but will always be applied to the links below specifically for our community
🏎️🏁🏆 Blofin 30% discount: https://blofin.com/register?referral_code=I7yGdV
🏎️🏁🏆 Bybit 20% discount: https://www.bybit.com/invite?ref=GV1WL0
🏎️🏁🏆 Binance 10% discount: https://accounts.binance.com/register?ref=10898796
𝟐. 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝
===================================
☑️ Join Trading Community (24/7 trading course & chat): https://tradersland.xyz/
☑️ Daily Fresh News: https://x.com/MartinSzreter
☑️ My Trading View indicators: https://luxalgo.com/?rfsn=8389544.d7e26f
☑️ Do not forget to subscribe https://www.youtube.com/@MartinSzreter/?sub_confirmation=1
☑️ [email protected]
𝟑. 𝐀𝐛𝐨𝐮𝐭 𝐌𝐚𝐫𝐭𝐢𝐧 𝐒𝐳𝐫𝐞𝐭𝐞𝐫
===================================
Welcome to Martin Szreter Crypto, your trusted source for everything Bitcoin, Ethereum, and the ever-evolving world of cryptocurrency. Here, I deliver daily updates on Bitcoin prices, Ethereum trends, and the latest news from the altcoin universe for both beginners and seasoned traders.
Every video combines in-depth cryptocurrency analysis, blending fundamental insights with technical strategies to help you navigate the markets like a pro. Beyond updates, I aim to empower you to take control of your crypto journey. From affiliate trading tips to expert strategies, this channel is your gateway to mastering the market. In the future, I'll also be offering exclusive courses to help you level up your trading game.
4. 𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫
=============================
Please understand that leverage trading is risky, and around 80% of people who leverage trade have a net loss over a long time frame. Do not trade on any exchange that prohibits trading from your geographical region. The content in this video is intended for entertainment purposes only. Please do your due diligence when making decisions for yourself.
5. 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐏𝐡𝐫𝐚𝐬𝐞𝐬:
=============================
Bitcoin, Ethereum, Crypto, BTC, ETH, Cryptocurrency, Crypto Analysis, Bitcoin Dominance, Ethereum Growth, Bitcoin Price, Ethereum Potential, Bitcoin News, Ethereum Updates, Crypto Investing, Crypto Trading, Blockchain, Crypto Assets, Bitcoin Vs Gold, Investment Tips, Market Trends.
=============================
#bitcoin #ethereum #crypto #btc #eth #cryptocurrency
👇👇👇👇👇👇👇👇👇👇👇👇
𝟏. 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐓𝐫𝐚𝐝𝐢𝐧𝐠?
===================================
Register on one of the below trading platform with our community links (tradersland/martinszreter) to receive fees reduction. Each of these links will apply the special bonuses and fee reductions for the current promotion. Promotions change over time but will always be applied to the links below specifically for our community
🏎️🏁🏆 Blofin 30% discount: https://blofin.com/register?referral_code=I7yGdV
🏎️🏁🏆 Bybit 20% discount: https://www.bybit.com/invite?ref=GV1WL0
🏎️🏁🏆 Binance 10% discount: https://accounts.binance.com/register?ref=10898796
𝟐. 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝
===================================
☑️ Join Trading Community (24/7 trading course & chat): https://tradersland.xyz/
☑️ Daily Fresh News: https://x.com/MartinSzreter
☑️ My Trading View indicators: https://luxalgo.com/?rfsn=8389544.d7e26f
☑️ Do not forget to subscribe https://www.youtube.com/@MartinSzreter/?sub_confirmation=1
☑️ [email protected]
𝟑. 𝐀𝐛𝐨𝐮𝐭 𝐌𝐚𝐫𝐭𝐢𝐧 𝐒𝐳𝐫𝐞𝐭𝐞𝐫
===================================
Welcome to Martin Szreter Crypto, your trusted source for everything Bitcoin, Ethereum, and the ever-evolving world of cryptocurrency. Here, I deliver daily updates on Bitcoin prices, Ethereum trends, and the latest news from the altcoin universe for both beginners and seasoned traders.
Every video combines in-depth cryptocurrency analysis, blending fundamental insights with technical strategies to help you navigate the markets like a pro. Beyond updates, I aim to empower you to take control of your crypto journey. From affiliate trading tips to expert strategies, this channel is your gateway to mastering the market. In the future, I'll also be offering exclusive courses to help you level up your trading game.
4. 𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫
=============================
Please understand that leverage trading is risky, and around 80% of people who leverage trade have a net loss over a long time frame. Do not trade on any exchange that prohibits trading from your geographical region. The content in this video is intended for entertainment purposes only. Please do your due diligence when making decisions for yourself.
5. 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐏𝐡𝐫𝐚𝐬𝐞𝐬:
=============================
Bitcoin, Ethereum, Crypto, BTC, ETH, Cryptocurrency, Crypto Analysis, Bitcoin Dominance, Ethereum Growth, Bitcoin Price, Ethereum Potential, Bitcoin News, Ethereum Updates, Crypto Investing, Crypto Trading, Blockchain, Crypto Assets, Bitcoin Vs Gold, Investment Tips, Market Trends.
=============================
#bitcoin #ethereum #crypto #btc #eth #cryptocurrency
What’s Comarch SFA Trade Promotion Management? Some people say it’s a solution for effective planning and settling of your trade promotions. Some tell us it’s a convenient and extremely ergonomic tool. Some believe it’s cost-effective in the first place. What’s your opinion?
More: http://www.comarch.com/trade-and-services/our-solutions/comarch-sfa/trade-promotion-management/
Explore the essentials of trade promotion management (TPM) and its key components. Learn about the different parts of trade promotion management and how to optimise your strategies for better results. Maximise your trade promotion management with Anaplan and gain real-time visibility into promotional data for informed decisions. Optimised spending whilst automating manual processes associated with trade promotion to improve efficiency and free up resources.
Bedford Consulting is an Anaplan Solution Advisory & Delivery Partner, with certified expertise across all eight functional and industry specialisations. We specialise in the end-to-end Anaplan project journey. We support customers in developing their business requirements, process improvements, delivery, onboarding, and training and offer a best-in-class CARE programme. We are Anaplan's Selected Delivery Partner for EMEA and have been awarded Partner of the Year for EMEA since 2015.
For more information:
Visit our website: https://www.bedfordconsulting.com
To book a demo visit https://bedfordconsulting.com/about-us/demo/
Check out our offerings: https://bedfordconsulting.com/services/
Follow us on LinkedIn: https://www.linkedin.com/company/bedford-consulting/about/
Follow us on Twitter: @Bedford_Consult
Or if you’d like to get in touch visit: https://bedfordconsulting.com/about-us/contact-us/
View all our courses and get certified on https://academy.marketing91.com
Sales Promotion is an integral part of promotional activities, both internal and external, that are used to stimulate product demand in the consumer market.
Sales Promotion refers to the marketing strategy that helps organizations to improve their sales figures and boost brand awareness.
Digitization and Sales Promotion
Digitization and Sales Promotion refers to the digital coupons offered to customers. These help a company to reduce paper waste and minimize costs.
Significant Decision in Sales Promotion
Establishing Objective
Establishing objectives is the primary decision in sales promotion. It can be improving sales figures, motivating the sales force, stabilizing fluctuating sales, encouraging higher volumes, and improving customer loyalty.
Selecting Consumer Promotion Tools
The second step is about selecting consumer promotion tools as it is vital to consider the market type, objectives, cost-effectiveness, and competition for a successful campaign.
Selecting Trade Promotion Tools
Selecting Trade Promotion Tools encourages manufacturers and retailers to maintain stock and promote the brand.
Developing the Program
During this stage, the marketers coordinate across several media so that the message can be circulated at regular intervals throughout the campaign.
Implementing and Evaluating the Program
In this final phase, the marketers consider the lead time and the sell—in time to implement the promotional campaign. They also evaluate the effectiveness of the program by using surveys and questionnaires.
Example - Alibaba, Singles Day
- On November 11 Alibaba offers its consumers a 24-hour shopping bonanza called “Singles Day” filled with heavy incentives and discounts.
Example - Black Friday Sale
- The Black Friday Sale at Amazon is an awaited event for every shopper as goods worth billions are purchased by the customers.
Example - Johnnie Walker’s tie-up with Game of Thrones
- Johnnie Walker’s tie-up with Game of Thrones helped the brand in increasing brand awareness as well as product sales.
This video is on Sales Promotion and it has the following sub-topics.
Time Stamps
0:00 Introduction to Sales Promotion
00:45 Digitisation and Sales Promotion
01:08 Significant Decision in Sales Promotion
01:11 Establishing Objective
01:34 Selecting Consumer Promotion Tools
01:48 Selecting Trade Promotion Tools
02:00 Developing The Program
02:18 Implementing and Evaluating the Program
02:55 Example Alibaba, Singles Day
03:50 Example Black Friday Sale
04:47 Example Johnnie Walker’s tie-up with Game of Thrones
Use Demand Metric's Trade Promotion Evaluation Matrixto determine which type of trade promotion campaign would best suit your needs. Get this tool @ http://www.demandmetric.com/content/trade-promotion-evaluation-matrix
An enhanced trade promotion management solution with SAP technology and ongoing PwC managed services help Hershey streamline operations and boost revenue.
Read the full case study here: pwc.com/us/hershey-tpm
How are you managing your CPG trade promotions? 🤔
If your answer includes a spreadsheet, or multiple places, you're flying blind when it comes to trade spend - and limited in your ability to optimize that spend for profitability. There is a better way - the Promomash way!
Check this video out to see how Promomash can help you manage ALL of your retail trade promotions in one place, manage your deductions for you, and give you a clearer view into your retail business than you've ever had before. All at a cost that is actually affordable for emerging brands. 🎯💥🤯
#tradepromotion #tpm #promomash #deductionmanagement #cpg #emergingbrands
👇👇👇👇👇👇👇👇👇👇👇👇
𝟏. 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐓𝐫𝐚𝐝𝐢𝐧𝐠?
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𝟐. 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝
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𝟑. 𝐀𝐛𝐨𝐮𝐭 𝐌𝐚𝐫𝐭𝐢𝐧 𝐒𝐳𝐫𝐞𝐭𝐞𝐫
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Welcome to Martin Szreter Crypto, your trusted source for everything Bitcoin, Ethereum, and the ever-evolving world of cryptocurrency. Here, I deliver daily updates on Bitcoin prices, Ethereum trends, and the latest news from the altcoin universe for both beginners and seasoned traders.
Every video combines in-depth cryptocurrency analysis, blending fundamental insights with technical strategies to help you navigate the markets like a pro. Beyond updates, I aim to empower you to take control of your crypto journey. From affiliate trading tips to expert strategies, this channel is your gateway to mastering the market. In the future, I'll also be offering exclusive courses to help you level up your trading game.
4. 𝐃𝐢𝐬𝐜𝐥𝐚𝐢𝐦𝐞𝐫
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Trade promotion (sometimes also export promotion) is an umbrella term for economic policies, development interventions and private initiatives to improve the trade performance of an economic area (like countries or regions within countries) or enterprises. Improvement is mainly sought by increasing exports both in absolute terms as well as relative to imports, but trade promotion also, for example, enhancing a company's sourcing of inputs through imports.
As an economic policy with the ultimate goal of increasing domestic welfare, trade promotion comprises a large set of policy instruments, most notably the provision of trade intelligence to domestic enterprises in order to reduce transaction costs and provide them with a competitive advantage vis-à-vis foreign companies. Many countries all over the world have set up special agencies, most of them in the public domain, to implement trade promotion policies and provide support services to domestic enterprises.
We will make the pilot free trade zones into important hubs for facilitating the smooth flow of domestic and international circulation, and a powerful engine for promoting high-quality development, so ...
As part of its ongoing efforts to support entrepreneurship and sustainable growth, he explained, the organisation encourages Cypriot businesses to take part in international exhibitions and trade missions both within and outside the island.
Noting Azerbaijan is one of the first countries to support the Belt and RoadInitiative, he said the initiative had strengthened connectivity among countries, promoted dialogue, and created new opportunities for international trade.
... are foreseen to have greater value for replication and promotion on a larger scale," said Bai Ming, a researcher at the ChineseAcademy of InternationalTrade and Economic Cooperation in Beijing.
As a result, even minor changes in international trade policies can produce outsized consequences ... By investing in local value chains and promoting intra-continental trade, African countries can lessen their vulnerability to external shocks.
The platform has also reduced its foreign exchange settlement rate to 0.20%, aiming to deliver savings for investors trading in international markets ... However the stock trading platform CMC Invest was launched locally in September 2023.
These markets depend on the stability that international aid fosters, whether it’s through improving infrastructure, promoting fair trade or ensuring that developing nations have the support they need to become reliable partners.
The global community should work together to promote inclusive international trade, Zhang said, emphasizing that prosperity should not be limited to the wealthy or the powerful, but rather shared equitably among all nations, large or small.
Both sides discussed means to enhance cooperation in trade, investment, space, environment, education, and culture, expressing their shared ambition to further advance bilateral relations.
The Hong Kong government said that despite the US’s “bullying,” it will continue to work with global maritime partners to safeguard free trade principles and promote the healthy development of the international shipping industry.