Trade promotion (sometimes also export promotion) is an umbrella term for economic policies, development interventions and private initiatives to improve the trade performance of an economic area (like countries or regions within countries) or enterprises. Improvement is mainly sought by increasing exports both in absolute terms as well as relative to imports, but trade promotion also, for example, enhancing a company's sourcing of inputs through imports.
As an economic policy with the ultimate goal of increasing domestic welfare, trade promotion comprises a large set of policy instruments, most notably the provision of trade intelligence to domestic enterprises in order to reduce transaction costs and provide them with a competitive advantage vis-à-vis foreign companies. Many countries all over the world have set up special agencies, most of them in the public domain, to implement trade promotion policies and provide support services to domestic enterprises.
In business and marketing, “trade” refers to the relationship between manufacturers and retailers.Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.
Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade promotions can help companies differentiate their products from the competition. Companies can utilize Trade Promotions to increase product visibility and brand awareness with consumers. Trade Promotions can also increase a product’s consumption rate, or the average quantity of a product used by consumers in a given time period. Furthermore, effective Trade Promotions can enlarge a product’s market segment penetration, or the product’s total sales in proportion to the category’s competition. Moreover, companies use Trade Promotions to improve distribution of their product(s) at retailers and strengthen relationships with retailers. Lastly, Trade Promotions can be leveraged to introduce new product launches into retail stores.
MajorKorean conglomerates were hesitant to promote their executives to higher-ranking positions in their end-of-year reshuffle as they have to navigate an uncertain trading environment next year in ...
Where conditions permit, China will promote institutional innovation in the transportation sector in free trade pilot zones and at free trade ports, amid efforts to strengthen cooperation on ...
Muscat – The Omani-Kuwaiti Economic Forum and an accompanying exhibition started on Monday in Kuwait aiming to enhance trade and investment cooperation, promote products from both countries and increase the volume of bilateral trade exchange.
In a statement on the DA website, the agreement aims to achieve this through initiatives such as “trade promotion, strategic investments, empowering small and medium enterprises, and resolving issues like market access and tariffs.
Since then, Xi has made over 10 fact-finding trips to Yiwu, guiding its shift from domestic to foreign trade and promoting the reform of removing institutional bottlenecks that had held its private economy back from rapid growth.
He also mentioned that government trade promotion programmes and initiatives to promote Vietnamese products abroad contribute to raising product awareness and finding new business partners.
For individuals engaging in aggressive trading without any ... It’s worth noting that the brokerage industry may sometimes promote day trading, suggesting that it is a path to quicker profits.
free trade agreement ... SK Group established SK Americas, a unit dedicated to government relations in North America, in the first half of this year and recently promoted Paul DeLaney to senior vice president.
ThaiAmbassador to Korea Tanee Sangrat led a high-profile trade and investment mission to Thailand, aimed at strengthening economic cooperation and promoting mutual growth between the two nations.
With enhanced diplomatic relations between China and Australia in the past two years, the strong bilateral ties have played a positive role in promoting trade growth between the two countries.
"We have a trade agreement right now ... I'd love to do a bilateral trade deal with the U.S. And Mexico wants a trade deal, we'll do a bilateral trade deal with Mexico ... to promote its role as a key trading partner and "ally to the North.".
Post-Cold War assumptions about peace, trade, and eventual liberalizations led the US government and businesses to rely heavily on China – for manufacturing, pharmaceuticals, and raw materials.
The lawsuit filed in state district court in Lubbock and announced Sunday, argues the NCAA violates the Texas Deceptive Trade Practices Act by promoting women’s sports that may include a transgender athlete.
"While the rapidly changing global trade environment ... While these products have shown strong export performance, they are also facing the pressure of foreign trade and investment restrictions, said Gu.
