The Socialist Party was founded in October 1971 as a Maoist party named the Communist Party of the Netherlands/Marxist–Leninist (KPN/ML). This KPN/ML was formed following a split from the Communist Unity Movement of the Netherlands (Marxist-Leninist). The issue that provoked the split from KEN(ml) was an intense debate on the role of intellectuals in the class struggle. The founders of KPN/ML, with Daan Monjé in a prominent role, belonged to the 'Proletarian' wing of the KEN(ml), who did not want an organization dominated by students and intellectuals. In 1972 KPN/ML changed its name to Socialistiese Partij (Socialist Party). Even in its early years, while adhering to Maoist principles such as organizing the masses, the SP was very critical of the Communist Party of China like in condemning the support for Unita in Angola (The brochure: "Antwoord aan de dikhuiden van de KEN").
"Netherlands" literally means "lower countries", influenced by its low land and flat geography, with only about 50% of its land exceeding one metre above sea level. Most of the areas below sea level are man-made. Since the late 16th century, large areas (polders) have been reclaimed from the sea and lakes, amounting to nearly 17% of the country's current land mass.
The four parts of the Kingdom–Aruba, Curaçao, Sint Maarten and the Netherlands–are constituent countries (landen in Dutch) and participate on a basis of equality as partners in the Kingdom. In practice, however, most of the Kingdom affairs are administered by the Netherlands – which comprises roughly 98% of the Kingdom's land area and population – on behalf of the entire Kingdom. Consequently, the countries of Aruba, Curaçao, and Sint Maarten are dependent on the Netherlands for matters like foreign policy and defence, although they are autonomous to a certain degree with their own parliaments.
The vast majority in land area of the constituent country of the Netherlands (as well as the Kingdom) is located in Europe, with the exception of the Caribbean Netherlands: its three special municipalities (Bonaire, Saba, and Sint Eustatius) that are located in the Caribbean. The constituent countries of Aruba, Curaçao, and Sint Maarten are located in the Caribbean as well.
The Netherlands (Dutch:Nederland) is a country located in Western Europe.
Netherlands or Nederland may also refer to:
Geography
Kingdom of the Netherlands, a constitutional monarchy consisting of the constituent country the Netherlands (in Western Europe) and the constituent countries Aruba, Curaçao, and Sint Maarten in the Caribbean
The Low Countries sometimes referred to as the "nether lands", consisting of the Netherlands, Belgium, Luxemburg, portions of northern France and western Germany
This is the YouTube service of Europe Elects. Poll aggregation and election analysis for countries in the European Union. Europe Elects introduces the new parties created in 2020 that have had a significance in the electoral landscape of their countries.
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https://commons.wikimedia.org/wiki/File:Marijnissen2006.jpg by Foto Govert de Roos / SP
This...
published: 17 Mar 2021
The Netherlands: the Old and New Left | European Journal
A leading Socialist Party candidate in the Netherlands, Emile Roemer, could well emerge from the upcoming election as the first Dutch left wing-socialist prime minister. After the Netherlands' near-seismic shift to the right of recent years, a victory for the left might seem more of a revolution returning the country to old ideals...
Find out more: www.dw.de/dw/episode/0,,16172747,00.html
published: 06 Sep 2012
CiviCRM Case Study: The Socialist Party Netherlands
Speaker(s): Oane Sikkema
We will show you how we manage all the data of our members with their different kinds of memberships and their various relationships with the local branches and the national party, including our local council members and national members of parliament.
We also made it possible for our local branches to have access to CiviCRM and to manage their own local data, newsletters and so on. We started using CiviCRM in February this year after a year of preparation and are very satisfied with the programme and would like to seize the opportunity to give people an idea of what is possible when using CiviCRM.
As a socialist party we actively promote using open-source on a political level and made it part of our political programme. So we had to put our money where our mou...
published: 13 Jan 2016
Interview with Dennis de Jong (Socialist Party, GUE/NGL, The Netherlands)
http://beinternacional.eu
published: 31 Jan 2012
Socialist Party (Netherlands)
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published: 02 Jan 2016
''A Human is more'' Song from The Dutch Socialist Party
published: 23 Apr 2022
Agata and Emil - The Netherlands: the Struggle for Marxism in the Socialist Party
Agata and Emil, Marxists activists in the Socialist Party in the Netherlands, address the January 17 2021 Online Communist Forum about the recent crisis that has engulfed the party.
This crisis has followed from the expulsion of mainly younger and critical members, as well as the party leadership's removal of funding for ROOD, the party's youth wing, on account of its criticism of the party's pro-capitalist politics.
published: 18 Jan 2021
These Are The Last Five Communist Countries
Journey To The Edge Of Space (360 Video) - https://www.youtube.com/watch?v=pCve1w1GFOs&list=UUXiR5VZGA_xproMufNXLYZA
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While the USSR continues to be a distant Cold War memory, some Communist states still remain. So which modern countries are Communist?
Learn More:
Huffington Post: Capitalism, Socialism, and Capitalism
http://www.huffingtonpost.com/henryk-a-kowalczyk/capitalism-socialism-and-_b_8523486.html
Britannica: Communist Party of the Soviet Union (CPSU)
https://www.britannica.com/topic/Communist-Party-of-the-Soviet-Union
Radio Free Asia: China, Myanmar, North Korea, and Vietnam Among the 10 Worst Media Censors
http://www.rfa.org/english/news/china/press-freedom-04212015162105.html
Music Track Courtesy of APM Music:...
published: 24 Sep 2016
Why we began designing for the Socialist Party
“For us it has always been important that our profession – graphic design – has an effect on society,” says Nikki Gonnissen, director and co-founder of visual communications firm Thonik. She was drawn to working in politics by the assassination of popular right-wing politician Pim Fortuyn by a left-wing activist in 2002.
“It’s crazy that in a democratic country someone should get killed like this,” says Gonnissen.
Before, much of Thonik’s work came from clients in the cultural sector, such as museums, whose ethos mirrored their own. “Artists and designers always think freely […] They have an open mind,” she says. “In the cultural field, everybody has the same way of thinking, the same mentality.” But the changing political environment in Holland triggered them to step outside of their co...
published: 14 Oct 2014
Here’s why kids these days love socialism
Students from high schools and colleges attended the Young Democratic Socialists of America Conference in Chicago, where they learned to organize for the 2020 presidential election. CNN reporter Elle Reeve talks to some of the attendees about why they love Bernie Sanders.
This is the YouTube service of Europe Elects. Poll aggregation and election analysis for countries in the European Union. Europe Elects introduces the new parti...
This is the YouTube service of Europe Elects. Poll aggregation and election analysis for countries in the European Union. Europe Elects introduces the new parties created in 2020 that have had a significance in the electoral landscape of their countries.
Please consider a donation on our Patreon. Thank you.
Patreon: https://www.patreon.com/EuropeElects
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Pictures adapted from:
-Wikimedia Commons
https://commons.wikimedia.org/wiki/File:Lilian_Marijnissen_(2018).jpg by DWDD
This file is licensed under the Creative Commons Attribution 3.0 Unported license
https://commons.wikimedia.org/wiki/File:Marijnissen2006.jpg by Foto Govert de Roos / SP
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license
Maps used:
-Wikimedia Commons:
Utrecht in the Netherlands.svg
https://www.finchannel.com/business/76598-how-can-policymakers-boost-private-investment-in-the-middle-east-north-africa-afghanistan-and-pakistan
Icons used:
All Icons are found at flaticon.com and creators are credited on the video.
This is the YouTube service of Europe Elects. Poll aggregation and election analysis for countries in the European Union. Europe Elects introduces the new parties created in 2020 that have had a significance in the electoral landscape of their countries.
Please consider a donation on our Patreon. Thank you.
Patreon: https://www.patreon.com/EuropeElects
Paypal: https://www.paypal.com/pools/c/8bYExemIM1
Twitter: https://twitter.com/EuropeElects
Facebook: https://www.facebook.com/EuropeElects/
Pictures adapted from:
-Wikimedia Commons
https://commons.wikimedia.org/wiki/File:Lilian_Marijnissen_(2018).jpg by DWDD
This file is licensed under the Creative Commons Attribution 3.0 Unported license
https://commons.wikimedia.org/wiki/File:Marijnissen2006.jpg by Foto Govert de Roos / SP
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license
Maps used:
-Wikimedia Commons:
Utrecht in the Netherlands.svg
https://www.finchannel.com/business/76598-how-can-policymakers-boost-private-investment-in-the-middle-east-north-africa-afghanistan-and-pakistan
Icons used:
All Icons are found at flaticon.com and creators are credited on the video.
A leading Socialist Party candidate in the Netherlands, Emile Roemer, could well emerge from the upcoming election as the first Dutch left wing-socialist prime ...
A leading Socialist Party candidate in the Netherlands, Emile Roemer, could well emerge from the upcoming election as the first Dutch left wing-socialist prime minister. After the Netherlands' near-seismic shift to the right of recent years, a victory for the left might seem more of a revolution returning the country to old ideals...
Find out more: www.dw.de/dw/episode/0,,16172747,00.html
A leading Socialist Party candidate in the Netherlands, Emile Roemer, could well emerge from the upcoming election as the first Dutch left wing-socialist prime minister. After the Netherlands' near-seismic shift to the right of recent years, a victory for the left might seem more of a revolution returning the country to old ideals...
Find out more: www.dw.de/dw/episode/0,,16172747,00.html
Speaker(s): Oane Sikkema
We will show you how we manage all the data of our members with their different kinds of memberships and their various relationships w...
Speaker(s): Oane Sikkema
We will show you how we manage all the data of our members with their different kinds of memberships and their various relationships with the local branches and the national party, including our local council members and national members of parliament.
We also made it possible for our local branches to have access to CiviCRM and to manage their own local data, newsletters and so on. We started using CiviCRM in February this year after a year of preparation and are very satisfied with the programme and would like to seize the opportunity to give people an idea of what is possible when using CiviCRM.
As a socialist party we actively promote using open-source on a political level and made it part of our political programme. So we had to put our money where our mouth is and since this year our office runs totally on open-source.
Speaker(s): Oane Sikkema
We will show you how we manage all the data of our members with their different kinds of memberships and their various relationships with the local branches and the national party, including our local council members and national members of parliament.
We also made it possible for our local branches to have access to CiviCRM and to manage their own local data, newsletters and so on. We started using CiviCRM in February this year after a year of preparation and are very satisfied with the programme and would like to seize the opportunity to give people an idea of what is possible when using CiviCRM.
As a socialist party we actively promote using open-source on a political level and made it part of our political programme. So we had to put our money where our mouth is and since this year our office runs totally on open-source.
If you find our videos helpful you can support us by buying something from amazon.
https://www.amazon.com/?tag=wiki-audio-20
Socialist Party (Netherlands)
☆V...
If you find our videos helpful you can support us by buying something from amazon.
https://www.amazon.com/?tag=wiki-audio-20
Socialist Party (Netherlands)
☆Video is targeted to blind users
Attribution:
Article text available under CC-BY-SA
image source in video
If you find our videos helpful you can support us by buying something from amazon.
https://www.amazon.com/?tag=wiki-audio-20
Socialist Party (Netherlands)
☆Video is targeted to blind users
Attribution:
Article text available under CC-BY-SA
image source in video
Agata and Emil, Marxists activists in the Socialist Party in the Netherlands, address the January 17 2021 Online Communist Forum about the recent crisis that ha...
Agata and Emil, Marxists activists in the Socialist Party in the Netherlands, address the January 17 2021 Online Communist Forum about the recent crisis that has engulfed the party.
This crisis has followed from the expulsion of mainly younger and critical members, as well as the party leadership's removal of funding for ROOD, the party's youth wing, on account of its criticism of the party's pro-capitalist politics.
Agata and Emil, Marxists activists in the Socialist Party in the Netherlands, address the January 17 2021 Online Communist Forum about the recent crisis that has engulfed the party.
This crisis has followed from the expulsion of mainly younger and critical members, as well as the party leadership's removal of funding for ROOD, the party's youth wing, on account of its criticism of the party's pro-capitalist politics.
Journey To The Edge Of Space (360 Video) - https://www.youtube.com/watch?v=pCve1w1GFOs&list=UUXiR5VZGA_xproMufNXLYZA
» Subscribe to NowThis World: http://go.now...
Journey To The Edge Of Space (360 Video) - https://www.youtube.com/watch?v=pCve1w1GFOs&list=UUXiR5VZGA_xproMufNXLYZA
» Subscribe to NowThis World: http://go.nowth.is/World_Subscribe
While the USSR continues to be a distant Cold War memory, some Communist states still remain. So which modern countries are Communist?
Learn More:
Huffington Post: Capitalism, Socialism, and Capitalism
http://www.huffingtonpost.com/henryk-a-kowalczyk/capitalism-socialism-and-_b_8523486.html
Britannica: Communist Party of the Soviet Union (CPSU)
https://www.britannica.com/topic/Communist-Party-of-the-Soviet-Union
Radio Free Asia: China, Myanmar, North Korea, and Vietnam Among the 10 Worst Media Censors
http://www.rfa.org/english/news/china/press-freedom-04212015162105.html
Music Track Courtesy of APM Music: "Evolving Elements"
More from NowThis:
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NowThis World is dedicated to bringing you topical explainers about the world around you. Each week we’ll be exploring current stories in international news, by examining the facts, providing historical context, and outlining the key players involved. We’ll also highlight powerful countries, ideologies, influential leaders, and ongoing global conflicts that are shaping the current landscape of the international community across the globe today.
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Written by: Jennie Butler or Jules Suzdaltsev
Edited by: Alex Estevez
Produced by: Cailyn Bradley, Semany Gashaw & Lauren Ellis
Journey To The Edge Of Space (360 Video) - https://www.youtube.com/watch?v=pCve1w1GFOs&list=UUXiR5VZGA_xproMufNXLYZA
» Subscribe to NowThis World: http://go.nowth.is/World_Subscribe
While the USSR continues to be a distant Cold War memory, some Communist states still remain. So which modern countries are Communist?
Learn More:
Huffington Post: Capitalism, Socialism, and Capitalism
http://www.huffingtonpost.com/henryk-a-kowalczyk/capitalism-socialism-and-_b_8523486.html
Britannica: Communist Party of the Soviet Union (CPSU)
https://www.britannica.com/topic/Communist-Party-of-the-Soviet-Union
Radio Free Asia: China, Myanmar, North Korea, and Vietnam Among the 10 Worst Media Censors
http://www.rfa.org/english/news/china/press-freedom-04212015162105.html
Music Track Courtesy of APM Music: "Evolving Elements"
More from NowThis:
» Subscribe to NowThis News: http://go.nowth.is/News_Subscribe
NowThis World is dedicated to bringing you topical explainers about the world around you. Each week we’ll be exploring current stories in international news, by examining the facts, providing historical context, and outlining the key players involved. We’ll also highlight powerful countries, ideologies, influential leaders, and ongoing global conflicts that are shaping the current landscape of the international community across the globe today.
Like NowThis World on Facebook: https://go.nowth.is/World_Facebook
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http://www.youtube.com/nowthisworld
Written by: Jennie Butler or Jules Suzdaltsev
Edited by: Alex Estevez
Produced by: Cailyn Bradley, Semany Gashaw & Lauren Ellis
“For us it has always been important that our profession – graphic design – has an effect on society,” says Nikki Gonnissen, director and co-founder of visual c...
“For us it has always been important that our profession – graphic design – has an effect on society,” says Nikki Gonnissen, director and co-founder of visual communications firm Thonik. She was drawn to working in politics by the assassination of popular right-wing politician Pim Fortuyn by a left-wing activist in 2002.
“It’s crazy that in a democratic country someone should get killed like this,” says Gonnissen.
Before, much of Thonik’s work came from clients in the cultural sector, such as museums, whose ethos mirrored their own. “Artists and designers always think freely […] They have an open mind,” she says. “In the cultural field, everybody has the same way of thinking, the same mentality.” But the changing political environment in Holland triggered them to step outside of their comfort zone.
They decided to work with the Socialist Party in the Netherlands because they could see a role for design to help the party in its desire “to bridge the gap between people and politics”.
Thonik redesigned the party’s logo depicting the notorious thrown tomato of dissent to reflect a more positive aspect of the symbol: as a nourishing offering. The designers wanted the new identity to convey the party’s shifting image – it is no longer seen only as the political opposition. Instead, the branding campaign highlights the Socialists’ new goal to provide constructive alternatives as a contributing member of parliament.
The simplicity of the design resounded well with the public, complementing the humanitarian ideology of the party. The party has experienced a meteoric rise this year, with the red SP tomato and Helvetica type becoming more and more ubiquitous on signage and merchandise.
Gonnissen once again flips a common perception on its head for the Socialist Party’s challenge to new Dutch policy governing home-based care for the elderly. The studio made a deliberately controversial protest video to grab the media’s attention and rouse the nation into action.
In the video, an elderly lady undresses until she is naked. The video is a statement about the fact that cash-strapped seniors are now forced to rely on an ever-revolving team of strangers to help them with the most intimate of tasks, resulting in an impersonal and insensitive level of care.
The film brought their indignity into the public eye and created a media storm. The outrage brought a new level of interest, saturating media outlets with the issue and dragging other parties into the debate, ensuring that the voice of the Socialist Party’s spokesperson was finally heard.
Gonnissen’s intervention worked: “The law was turned back to the old situation after some years."
We interviewed Gonnissen at AGI Open 2014 in São Paulo, the annual conference of Alliance Graphique Internationale (AGI) that brings together prominent graphic designers in the world. Founded in Switzerland in 1954, AGI's mission is to promote graphic design by means of talks, publications and educational activities.
“For us it has always been important that our profession – graphic design – has an effect on society,” says Nikki Gonnissen, director and co-founder of visual communications firm Thonik. She was drawn to working in politics by the assassination of popular right-wing politician Pim Fortuyn by a left-wing activist in 2002.
“It’s crazy that in a democratic country someone should get killed like this,” says Gonnissen.
Before, much of Thonik’s work came from clients in the cultural sector, such as museums, whose ethos mirrored their own. “Artists and designers always think freely […] They have an open mind,” she says. “In the cultural field, everybody has the same way of thinking, the same mentality.” But the changing political environment in Holland triggered them to step outside of their comfort zone.
They decided to work with the Socialist Party in the Netherlands because they could see a role for design to help the party in its desire “to bridge the gap between people and politics”.
Thonik redesigned the party’s logo depicting the notorious thrown tomato of dissent to reflect a more positive aspect of the symbol: as a nourishing offering. The designers wanted the new identity to convey the party’s shifting image – it is no longer seen only as the political opposition. Instead, the branding campaign highlights the Socialists’ new goal to provide constructive alternatives as a contributing member of parliament.
The simplicity of the design resounded well with the public, complementing the humanitarian ideology of the party. The party has experienced a meteoric rise this year, with the red SP tomato and Helvetica type becoming more and more ubiquitous on signage and merchandise.
Gonnissen once again flips a common perception on its head for the Socialist Party’s challenge to new Dutch policy governing home-based care for the elderly. The studio made a deliberately controversial protest video to grab the media’s attention and rouse the nation into action.
In the video, an elderly lady undresses until she is naked. The video is a statement about the fact that cash-strapped seniors are now forced to rely on an ever-revolving team of strangers to help them with the most intimate of tasks, resulting in an impersonal and insensitive level of care.
The film brought their indignity into the public eye and created a media storm. The outrage brought a new level of interest, saturating media outlets with the issue and dragging other parties into the debate, ensuring that the voice of the Socialist Party’s spokesperson was finally heard.
Gonnissen’s intervention worked: “The law was turned back to the old situation after some years."
We interviewed Gonnissen at AGI Open 2014 in São Paulo, the annual conference of Alliance Graphique Internationale (AGI) that brings together prominent graphic designers in the world. Founded in Switzerland in 1954, AGI's mission is to promote graphic design by means of talks, publications and educational activities.
Students from high schools and colleges attended the Young Democratic Socialists of America Conference in Chicago, where they learned to organize for the 2020 p...
Students from high schools and colleges attended the Young Democratic Socialists of America Conference in Chicago, where they learned to organize for the 2020 presidential election. CNN reporter Elle Reeve talks to some of the attendees about why they love Bernie Sanders.
Students from high schools and colleges attended the Young Democratic Socialists of America Conference in Chicago, where they learned to organize for the 2020 presidential election. CNN reporter Elle Reeve talks to some of the attendees about why they love Bernie Sanders.
This is the YouTube service of Europe Elects. Poll aggregation and election analysis for countries in the European Union. Europe Elects introduces the new parties created in 2020 that have had a significance in the electoral landscape of their countries.
Please consider a donation on our Patreon. Thank you.
Patreon: https://www.patreon.com/EuropeElects
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Pictures adapted from:
-Wikimedia Commons
https://commons.wikimedia.org/wiki/File:Lilian_Marijnissen_(2018).jpg by DWDD
This file is licensed under the Creative Commons Attribution 3.0 Unported license
https://commons.wikimedia.org/wiki/File:Marijnissen2006.jpg by Foto Govert de Roos / SP
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license
Maps used:
-Wikimedia Commons:
Utrecht in the Netherlands.svg
https://www.finchannel.com/business/76598-how-can-policymakers-boost-private-investment-in-the-middle-east-north-africa-afghanistan-and-pakistan
Icons used:
All Icons are found at flaticon.com and creators are credited on the video.
A leading Socialist Party candidate in the Netherlands, Emile Roemer, could well emerge from the upcoming election as the first Dutch left wing-socialist prime minister. After the Netherlands' near-seismic shift to the right of recent years, a victory for the left might seem more of a revolution returning the country to old ideals...
Find out more: www.dw.de/dw/episode/0,,16172747,00.html
Speaker(s): Oane Sikkema
We will show you how we manage all the data of our members with their different kinds of memberships and their various relationships with the local branches and the national party, including our local council members and national members of parliament.
We also made it possible for our local branches to have access to CiviCRM and to manage their own local data, newsletters and so on. We started using CiviCRM in February this year after a year of preparation and are very satisfied with the programme and would like to seize the opportunity to give people an idea of what is possible when using CiviCRM.
As a socialist party we actively promote using open-source on a political level and made it part of our political programme. So we had to put our money where our mouth is and since this year our office runs totally on open-source.
If you find our videos helpful you can support us by buying something from amazon.
https://www.amazon.com/?tag=wiki-audio-20
Socialist Party (Netherlands)
☆Video is targeted to blind users
Attribution:
Article text available under CC-BY-SA
image source in video
Agata and Emil, Marxists activists in the Socialist Party in the Netherlands, address the January 17 2021 Online Communist Forum about the recent crisis that has engulfed the party.
This crisis has followed from the expulsion of mainly younger and critical members, as well as the party leadership's removal of funding for ROOD, the party's youth wing, on account of its criticism of the party's pro-capitalist politics.
Journey To The Edge Of Space (360 Video) - https://www.youtube.com/watch?v=pCve1w1GFOs&list=UUXiR5VZGA_xproMufNXLYZA
» Subscribe to NowThis World: http://go.nowth.is/World_Subscribe
While the USSR continues to be a distant Cold War memory, some Communist states still remain. So which modern countries are Communist?
Learn More:
Huffington Post: Capitalism, Socialism, and Capitalism
http://www.huffingtonpost.com/henryk-a-kowalczyk/capitalism-socialism-and-_b_8523486.html
Britannica: Communist Party of the Soviet Union (CPSU)
https://www.britannica.com/topic/Communist-Party-of-the-Soviet-Union
Radio Free Asia: China, Myanmar, North Korea, and Vietnam Among the 10 Worst Media Censors
http://www.rfa.org/english/news/china/press-freedom-04212015162105.html
Music Track Courtesy of APM Music: "Evolving Elements"
More from NowThis:
» Subscribe to NowThis News: http://go.nowth.is/News_Subscribe
NowThis World is dedicated to bringing you topical explainers about the world around you. Each week we’ll be exploring current stories in international news, by examining the facts, providing historical context, and outlining the key players involved. We’ll also highlight powerful countries, ideologies, influential leaders, and ongoing global conflicts that are shaping the current landscape of the international community across the globe today.
Like NowThis World on Facebook: https://go.nowth.is/World_Facebook
Connect with Judah: Follow @judah_robinson on Twitter – Facebook: http://go.nowth.is/LikeJudah
Connect with Versha: Follow @versharma on Twitter – Facebook: http://go.nowth.is/LikeVersha
http://www.youtube.com/nowthisworld
Written by: Jennie Butler or Jules Suzdaltsev
Edited by: Alex Estevez
Produced by: Cailyn Bradley, Semany Gashaw & Lauren Ellis
“For us it has always been important that our profession – graphic design – has an effect on society,” says Nikki Gonnissen, director and co-founder of visual communications firm Thonik. She was drawn to working in politics by the assassination of popular right-wing politician Pim Fortuyn by a left-wing activist in 2002.
“It’s crazy that in a democratic country someone should get killed like this,” says Gonnissen.
Before, much of Thonik’s work came from clients in the cultural sector, such as museums, whose ethos mirrored their own. “Artists and designers always think freely […] They have an open mind,” she says. “In the cultural field, everybody has the same way of thinking, the same mentality.” But the changing political environment in Holland triggered them to step outside of their comfort zone.
They decided to work with the Socialist Party in the Netherlands because they could see a role for design to help the party in its desire “to bridge the gap between people and politics”.
Thonik redesigned the party’s logo depicting the notorious thrown tomato of dissent to reflect a more positive aspect of the symbol: as a nourishing offering. The designers wanted the new identity to convey the party’s shifting image – it is no longer seen only as the political opposition. Instead, the branding campaign highlights the Socialists’ new goal to provide constructive alternatives as a contributing member of parliament.
The simplicity of the design resounded well with the public, complementing the humanitarian ideology of the party. The party has experienced a meteoric rise this year, with the red SP tomato and Helvetica type becoming more and more ubiquitous on signage and merchandise.
Gonnissen once again flips a common perception on its head for the Socialist Party’s challenge to new Dutch policy governing home-based care for the elderly. The studio made a deliberately controversial protest video to grab the media’s attention and rouse the nation into action.
In the video, an elderly lady undresses until she is naked. The video is a statement about the fact that cash-strapped seniors are now forced to rely on an ever-revolving team of strangers to help them with the most intimate of tasks, resulting in an impersonal and insensitive level of care.
The film brought their indignity into the public eye and created a media storm. The outrage brought a new level of interest, saturating media outlets with the issue and dragging other parties into the debate, ensuring that the voice of the Socialist Party’s spokesperson was finally heard.
Gonnissen’s intervention worked: “The law was turned back to the old situation after some years."
We interviewed Gonnissen at AGI Open 2014 in São Paulo, the annual conference of Alliance Graphique Internationale (AGI) that brings together prominent graphic designers in the world. Founded in Switzerland in 1954, AGI's mission is to promote graphic design by means of talks, publications and educational activities.
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The Socialist Party was founded in October 1971 as a Maoist party named the Communist Party of the Netherlands/Marxist–Leninist (KPN/ML). This KPN/ML was formed following a split from the Communist Unity Movement of the Netherlands (Marxist-Leninist). The issue that provoked the split from KEN(ml) was an intense debate on the role of intellectuals in the class struggle. The founders of KPN/ML, with Daan Monjé in a prominent role, belonged to the 'Proletarian' wing of the KEN(ml), who did not want an organization dominated by students and intellectuals. In 1972 KPN/ML changed its name to Socialistiese Partij (Socialist Party). Even in its early years, while adhering to Maoist principles such as organizing the masses, the SP was very critical of the Communist Party of China like in condemning the support for Unita in Angola (The brochure: "Antwoord aan de dikhuiden van de KEN").