A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.
Campaign message
The message of the campaign contains the ideas that the candidate wants to share with the voters.
It is to get those who agree with their ideas to support them when running for a political position.
The message often consists of several talking points about policy issues.
The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details.
For example, in the 2008 American presidential electionJohn McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.
NBC's Kristen Dahlgren talks about political campaigns and how their activities help elect their chosen candidates to public office.
published: 05 May 2020
Modern Political Campaigns
Dr. Michael D. Cohen, a 20-plus-year veteran working on, teaching and writing about political campaigns, discusses how campaigns are organized, which state-of-the-art tools of the trade are used and how some of the most interesting people got their big break in politics.
Learn more about Cohen and his book "Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections" by visiting his website: http://www.modernpoliticalcampaigns.com.
#politics
published: 03 Feb 2022
Modern Political CAMPAIGNS [AP Gov Review, Unit 5 Topic 10 (5.10)]
AP HEIMLER REVIEW GUIDE (formerly known as the Ultimate Review Packet):
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+AP European History: https://bit.ly/3PCPyiw
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In this video Heimler walks you through Unit 5 Topic 10 of the AP Government curriculum which is all about modern polit...
published: 03 Dec 2021
Modern American Political Campaigns - `Strategy`
Matthew Dowd was Chief Campaign Strategist for Bush-Cheney 2004, where he oversaw all of the campaign's media, message development, targeting and research - work that earned him the title of Pollster/Strategist of the Year from the bipartisan American Association of Political Consultants. Prior to the '04 campaign, he served as Senior Advisor to the Republican National Committee and as Director of Polling and Media Planning for the 2000 Bush for President Campaign.
Before 2000, Dowd was President and founding partner of Public Strategies, Inc. During his tenure, he was former Texas Lt. Governor Bob Bullock's chief campaign consultant and was a member of former Senator Lloyd Bentsen's campaign staffs.
Today, Dowd is a founding partner of ViaNovo, an international management and commun...
published: 05 Oct 2010
Biden Comments on New Trump Assassination Attempt in Florida
Former President Donald Trump criticized President Joe Biden and Democratic presidential nominee Kamala Harris for “highly inflammatory language” he said inspired an alleged weekend assassination attempt at his Florida golf club, as the Republican nominee moved quickly to capitalize politically on the incident. #trump #harris #biden #shooting #politics
The would-be gunman “believed the rhetoric of Biden and Harris, and he acted on it,” Trump said in an interview with Fox News Digital. “Their rhetoric is causing me to be shot at, when I am the one who is going to save the country, and they are the ones that are destroying the country — both from the inside and out.”
Trump did not provide evidence for his claims, but the remarks emphasized how the Republican nominee planned to seize on th...
published: 16 Sep 2024
Trump Assassination Attempt: Golf Club Drama Gives Election Campaign New Jolt
One of the most dramatic and chaotic presidential campaigns in modern US political history saw another shocking development, when members of the Secret Service engaged what law enforcement described as a rifle-wielding potential assassin near former President Donald Trump on Sunday. The full political impact of the incident — which came just two months after Trump was wounded by gunfire at a Pennsylvania rally — will come into focus as additional details are made public. Bloomberg's Jill Disis reports.
Sign up for the Balance of Power newsletter for the latest political news, analysis, charts, and dispatches from around the globe. https://bloom.bg/4bglMbc
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More on Bloomberg Television and Markets
Like this video? Subscribe and turn on notifications so you don't miss any vide...
Dr. Michael D. Cohen, a 20-plus-year veteran working on, teaching and writing about political campaigns, discusses how campaigns are organized, which state-of-t...
Dr. Michael D. Cohen, a 20-plus-year veteran working on, teaching and writing about political campaigns, discusses how campaigns are organized, which state-of-the-art tools of the trade are used and how some of the most interesting people got their big break in politics.
Learn more about Cohen and his book "Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections" by visiting his website: http://www.modernpoliticalcampaigns.com.
#politics
Dr. Michael D. Cohen, a 20-plus-year veteran working on, teaching and writing about political campaigns, discusses how campaigns are organized, which state-of-the-art tools of the trade are used and how some of the most interesting people got their big break in politics.
Learn more about Cohen and his book "Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections" by visiting his website: http://www.modernpoliticalcampaigns.com.
#politics
AP HEIMLER REVIEW GUIDE (formerly known as the Ultimate Review Packet):
+AP Gov Heimler Review Guide: https://bit.ly/3rfXr2Y
GET FOLLOW-ALONG NOTEGUIDES for t...
AP HEIMLER REVIEW GUIDE (formerly known as the Ultimate Review Packet):
+AP Gov Heimler Review Guide: https://bit.ly/3rfXr2Y
GET FOLLOW-ALONG NOTEGUIDES for this video: https://bit.ly/3XMSawp
Additional HEIMLER REVIEW GUIDES (formerly known as Ultimate Review Packet):
+AP US History: https://bit.ly/44p4pRL
+AP World History: https://bit.ly/46rfHH1
+AP European History: https://bit.ly/3PCPyiw
+AP Essay CRAM Course (DBQ, LEQ, SAQ Help): https://bit.ly/3XuwaWN
HEIMLER’S HISTORY MERCH! https://www.youtube.com/channel/UC_bOoi0e3L3SJ1xx5TZWHPw/store
Tiktok: @steveheimler
Instagram: @heimlers_history
Heimler's History DISCORD Server: https://discord.gg/heimlershistory
In this video Heimler walks you through Unit 5 Topic 10 of the AP Government curriculum which is all about modern political campaigns. Over time campaigns have gotten way more expensive (due in large part to the lengthening of the campaign seasons) and way more complex. As a result of the latter, candidates hire a whole host of professionals to help run their campaigns.
AP HEIMLER REVIEW GUIDE (formerly known as the Ultimate Review Packet):
+AP Gov Heimler Review Guide: https://bit.ly/3rfXr2Y
GET FOLLOW-ALONG NOTEGUIDES for this video: https://bit.ly/3XMSawp
Additional HEIMLER REVIEW GUIDES (formerly known as Ultimate Review Packet):
+AP US History: https://bit.ly/44p4pRL
+AP World History: https://bit.ly/46rfHH1
+AP European History: https://bit.ly/3PCPyiw
+AP Essay CRAM Course (DBQ, LEQ, SAQ Help): https://bit.ly/3XuwaWN
HEIMLER’S HISTORY MERCH! https://www.youtube.com/channel/UC_bOoi0e3L3SJ1xx5TZWHPw/store
Tiktok: @steveheimler
Instagram: @heimlers_history
Heimler's History DISCORD Server: https://discord.gg/heimlershistory
In this video Heimler walks you through Unit 5 Topic 10 of the AP Government curriculum which is all about modern political campaigns. Over time campaigns have gotten way more expensive (due in large part to the lengthening of the campaign seasons) and way more complex. As a result of the latter, candidates hire a whole host of professionals to help run their campaigns.
Matthew Dowd was Chief Campaign Strategist for Bush-Cheney 2004, where he oversaw all of the campaign's media, message development, targeting and research - wor...
Matthew Dowd was Chief Campaign Strategist for Bush-Cheney 2004, where he oversaw all of the campaign's media, message development, targeting and research - work that earned him the title of Pollster/Strategist of the Year from the bipartisan American Association of Political Consultants. Prior to the '04 campaign, he served as Senior Advisor to the Republican National Committee and as Director of Polling and Media Planning for the 2000 Bush for President Campaign.
Before 2000, Dowd was President and founding partner of Public Strategies, Inc. During his tenure, he was former Texas Lt. Governor Bob Bullock's chief campaign consultant and was a member of former Senator Lloyd Bentsen's campaign staffs.
Today, Dowd is a founding partner of ViaNovo, an international management and communications consulting firm with offices in Austin, Texas, Washington, D.C., and Monterrey, Mexico. He is also a contributing analyst for Fox News. His forthcoming book on the tactics used by Presidents Bush and Clinton, aimed at business executives, government leaders, and the people they seek to influence, will be published in the Fall of 2006.
(September 11, 2007 at the University of Texas at Austin)
Matthew Dowd was Chief Campaign Strategist for Bush-Cheney 2004, where he oversaw all of the campaign's media, message development, targeting and research - work that earned him the title of Pollster/Strategist of the Year from the bipartisan American Association of Political Consultants. Prior to the '04 campaign, he served as Senior Advisor to the Republican National Committee and as Director of Polling and Media Planning for the 2000 Bush for President Campaign.
Before 2000, Dowd was President and founding partner of Public Strategies, Inc. During his tenure, he was former Texas Lt. Governor Bob Bullock's chief campaign consultant and was a member of former Senator Lloyd Bentsen's campaign staffs.
Today, Dowd is a founding partner of ViaNovo, an international management and communications consulting firm with offices in Austin, Texas, Washington, D.C., and Monterrey, Mexico. He is also a contributing analyst for Fox News. His forthcoming book on the tactics used by Presidents Bush and Clinton, aimed at business executives, government leaders, and the people they seek to influence, will be published in the Fall of 2006.
(September 11, 2007 at the University of Texas at Austin)
Former President Donald Trump criticized President Joe Biden and Democratic presidential nominee Kamala Harris for “highly inflammatory language” he said inspir...
Former President Donald Trump criticized President Joe Biden and Democratic presidential nominee Kamala Harris for “highly inflammatory language” he said inspired an alleged weekend assassination attempt at his Florida golf club, as the Republican nominee moved quickly to capitalize politically on the incident. #trump #harris #biden #shooting #politics
The would-be gunman “believed the rhetoric of Biden and Harris, and he acted on it,” Trump said in an interview with Fox News Digital. “Their rhetoric is causing me to be shot at, when I am the one who is going to save the country, and they are the ones that are destroying the country — both from the inside and out.”
Trump did not provide evidence for his claims, but the remarks emphasized how the Republican nominee planned to seize on the latest dramatic turn in one of the most chaotic presidential campaigns in modern political history. The Harris campaign did not immediately respond to a request for comment.
Read more: https://www.bloomberg.com/news/articles/2024-09-16/gunfire-at-trump-golf-club-latest-jolt-in-chaotic-2024-campaign?srnd=homepage-americas&sref=omvmmwIg
--------
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Former President Donald Trump criticized President Joe Biden and Democratic presidential nominee Kamala Harris for “highly inflammatory language” he said inspired an alleged weekend assassination attempt at his Florida golf club, as the Republican nominee moved quickly to capitalize politically on the incident. #trump #harris #biden #shooting #politics
The would-be gunman “believed the rhetoric of Biden and Harris, and he acted on it,” Trump said in an interview with Fox News Digital. “Their rhetoric is causing me to be shot at, when I am the one who is going to save the country, and they are the ones that are destroying the country — both from the inside and out.”
Trump did not provide evidence for his claims, but the remarks emphasized how the Republican nominee planned to seize on the latest dramatic turn in one of the most chaotic presidential campaigns in modern political history. The Harris campaign did not immediately respond to a request for comment.
Read more: https://www.bloomberg.com/news/articles/2024-09-16/gunfire-at-trump-golf-club-latest-jolt-in-chaotic-2024-campaign?srnd=homepage-americas&sref=omvmmwIg
--------
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One of the most dramatic and chaotic presidential campaigns in modern US political history saw another shocking development, when members of the Secret Service ...
One of the most dramatic and chaotic presidential campaigns in modern US political history saw another shocking development, when members of the Secret Service engaged what law enforcement described as a rifle-wielding potential assassin near former President Donald Trump on Sunday. The full political impact of the incident — which came just two months after Trump was wounded by gunfire at a Pennsylvania rally — will come into focus as additional details are made public. Bloomberg's Jill Disis reports.
Sign up for the Balance of Power newsletter for the latest political news, analysis, charts, and dispatches from around the globe. https://bloom.bg/4bglMbc
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One of the most dramatic and chaotic presidential campaigns in modern US political history saw another shocking development, when members of the Secret Service engaged what law enforcement described as a rifle-wielding potential assassin near former President Donald Trump on Sunday. The full political impact of the incident — which came just two months after Trump was wounded by gunfire at a Pennsylvania rally — will come into focus as additional details are made public. Bloomberg's Jill Disis reports.
Sign up for the Balance of Power newsletter for the latest political news, analysis, charts, and dispatches from around the globe. https://bloom.bg/4bglMbc
--------
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Dr. Michael D. Cohen, a 20-plus-year veteran working on, teaching and writing about political campaigns, discusses how campaigns are organized, which state-of-the-art tools of the trade are used and how some of the most interesting people got their big break in politics.
Learn more about Cohen and his book "Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections" by visiting his website: http://www.modernpoliticalcampaigns.com.
#politics
AP HEIMLER REVIEW GUIDE (formerly known as the Ultimate Review Packet):
+AP Gov Heimler Review Guide: https://bit.ly/3rfXr2Y
GET FOLLOW-ALONG NOTEGUIDES for this video: https://bit.ly/3XMSawp
Additional HEIMLER REVIEW GUIDES (formerly known as Ultimate Review Packet):
+AP US History: https://bit.ly/44p4pRL
+AP World History: https://bit.ly/46rfHH1
+AP European History: https://bit.ly/3PCPyiw
+AP Essay CRAM Course (DBQ, LEQ, SAQ Help): https://bit.ly/3XuwaWN
HEIMLER’S HISTORY MERCH! https://www.youtube.com/channel/UC_bOoi0e3L3SJ1xx5TZWHPw/store
Tiktok: @steveheimler
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Heimler's History DISCORD Server: https://discord.gg/heimlershistory
In this video Heimler walks you through Unit 5 Topic 10 of the AP Government curriculum which is all about modern political campaigns. Over time campaigns have gotten way more expensive (due in large part to the lengthening of the campaign seasons) and way more complex. As a result of the latter, candidates hire a whole host of professionals to help run their campaigns.
Matthew Dowd was Chief Campaign Strategist for Bush-Cheney 2004, where he oversaw all of the campaign's media, message development, targeting and research - work that earned him the title of Pollster/Strategist of the Year from the bipartisan American Association of Political Consultants. Prior to the '04 campaign, he served as Senior Advisor to the Republican National Committee and as Director of Polling and Media Planning for the 2000 Bush for President Campaign.
Before 2000, Dowd was President and founding partner of Public Strategies, Inc. During his tenure, he was former Texas Lt. Governor Bob Bullock's chief campaign consultant and was a member of former Senator Lloyd Bentsen's campaign staffs.
Today, Dowd is a founding partner of ViaNovo, an international management and communications consulting firm with offices in Austin, Texas, Washington, D.C., and Monterrey, Mexico. He is also a contributing analyst for Fox News. His forthcoming book on the tactics used by Presidents Bush and Clinton, aimed at business executives, government leaders, and the people they seek to influence, will be published in the Fall of 2006.
(September 11, 2007 at the University of Texas at Austin)
Former President Donald Trump criticized President Joe Biden and Democratic presidential nominee Kamala Harris for “highly inflammatory language” he said inspired an alleged weekend assassination attempt at his Florida golf club, as the Republican nominee moved quickly to capitalize politically on the incident. #trump #harris #biden #shooting #politics
The would-be gunman “believed the rhetoric of Biden and Harris, and he acted on it,” Trump said in an interview with Fox News Digital. “Their rhetoric is causing me to be shot at, when I am the one who is going to save the country, and they are the ones that are destroying the country — both from the inside and out.”
Trump did not provide evidence for his claims, but the remarks emphasized how the Republican nominee planned to seize on the latest dramatic turn in one of the most chaotic presidential campaigns in modern political history. The Harris campaign did not immediately respond to a request for comment.
Read more: https://www.bloomberg.com/news/articles/2024-09-16/gunfire-at-trump-golf-club-latest-jolt-in-chaotic-2024-campaign?srnd=homepage-americas&sref=omvmmwIg
--------
Subscribe to our YouTube channel: https://trib.al/KM4k5RA
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Connect with us on…
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One of the most dramatic and chaotic presidential campaigns in modern US political history saw another shocking development, when members of the Secret Service engaged what law enforcement described as a rifle-wielding potential assassin near former President Donald Trump on Sunday. The full political impact of the incident — which came just two months after Trump was wounded by gunfire at a Pennsylvania rally — will come into focus as additional details are made public. Bloomberg's Jill Disis reports.
Sign up for the Balance of Power newsletter for the latest political news, analysis, charts, and dispatches from around the globe. https://bloom.bg/4bglMbc
--------
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A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.
Campaign message
The message of the campaign contains the ideas that the candidate wants to share with the voters.
It is to get those who agree with their ideas to support them when running for a political position.
The message often consists of several talking points about policy issues.
The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details.
For example, in the 2008 American presidential electionJohn McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.