Ricardo Alejandro Lamas (born May 21, 1982) is an American mixed martial artist who currently fights as a featherweight in the Ultimate Fighting Championship organization. He trains with local powerhouse MMA Masters in Miami, Florida and Team Top Notch in Villa Park, Illinois. In December 2013, Lamas was awarded his black belt in Brazilian Jiu-jitsu under 2007 World Nogi Jiu Jitsu champion and owner of MMA Masters Daniel Valverde. As of August 17, 2015, he is #4 in the official UFC featherweight rankings and ranked the #3 featherweight in the world by Sherdog.
Personal life
Lamas' father is Cuban and his mother is Mexican. The flags of these two countries are often displayed on his clothing during his fights.
College wrestling
Lamas graduated with a degree in exercise science from Elmhurst College in 2005, where he was a member of the men's wrestling team and earned All-American honors at the NCAA Division III Men's Wrestling Championships at 157lbs. During his collegiate wrestling career (2001–2005), he racked up over 100 wins. He was also a two-time CCIW Champion, and was named the CCIW's "Most Outstanding Wrestler" during the 2003-04 season. Lamas returned to Elmhurst after graduation to serve as the assistant men's wrestling coach.
Jerome-Max Kelii Holloway (born December 4, 1991) is an American mixed martial artist, currently fighting in the featherweight division of the Ultimate Fighting Championship. As of December 14, 2015, he is #4 in the official UFC featherweight rankings.
Background
Holloway graduated Waianae High School in 2010, where he began to learn kickboxing. Max currently trains out of Gracie Technics Honolulu with Team Hawaii Elite MMA
Mixed martial arts career
Early MMA career
At the age of 19, Holloway had amassed a record of 4-0. He gained recognition as the #7 featherweight prospect in Bloody Elbow's 2012 World MMA Scouting Report and has even been compared to former UFC and former WEC light-weight champion Anthony Pettis, due to his ability to incorporate a wide array of flying and spinning kicks, knees and elbows into his striking game.
His early career was highlighted by a split decision win over former Strikeforce and WEC veteran Harris Sarimento on March 12, 2011, earning himself the lightweight strap for the Hawaii-based X-1 promotion.
Former featherweight title challenger Ricardo Lamas has demonstrated that he can finish fights via knockout or submission at any time.
Subscribe to get all the latest UFC content: http://bit.ly/2uJRzRR
Experience UFC live with UFC FIGHT PASS, the digital subscription service of the UFC. Visit https://ufcfightpass.com/
To order UFC Pay-Per-Views on ESPN+, visit https://bit.ly/2vNIBE8 (U.S. only)
To order UFC Pay-Per-Views, visit http://welcome.ufcfightpass.com/#PPV (Non U.S.)
Connect with UFC online and on Social:
Website: http://www.ufc.com
Twitter: http://www.twitter.com/ufc
Facebook: http://www.facebook.com/ufc
Instagram: http://www.instagram.com/ufc
Snapchat: UFC
Periscope: http://Periscope.tv/ufc
Connect with UFC FIGHT PASS on Social:
Twitter: http://www.twitter....
published: 27 Aug 2020
Max Holloway and Ricardo lamas slugfest
published: 24 Jun 2018
Ricardo Lamas: Life After Fighting (MMA Documentary)
One year after his MMA fighting and UFC retirement, Ricardo Lamas stays connected to the fight game with his UFC Gym and stable of martial arts athletes.
Lamas (20-8) is a former UFC title challenger and is the last person to submit current UFC champion Charles Olivera.
Directed, shot and edited by:
http://twitter.com/therayhui
Special Thanks:
https://twitter.com/ricardolamasmma
https://www.ufcgym.com/locations/nape...
http://imperialkickboxing.com
published: 14 Dec 2021
Max Holloway vs Ricardo Lamas Full Fight Full HD
published: 25 Apr 2024
Chad Mendes vs Ricardo Lamas Highlights (Explosive TKO) #ufc #mma #chadmendes #combatsports
#ufc #mma #chadmendes #combatsports #ricardolamas #fights #martialarts #kickboxing #tko #punch
UFC Fight Night: Mendes vs. Lamas (also known as UFC Fight Night 63) was a mixed martial arts event held on April 4, 2015, at the Patriot Center in Fairfax, Virginia.
On paper, it was one of the best pound-for-pound nontitle fights we've seen in a long while, but in the cage, the two men seemed worlds apart. Mendes, as one would expect, charged out of the gate, throwing his devastating punches with a complete lack of respect for his opponent. Lamas was clipped quickly and couldn't get his legs back under himself. While referee Dan Miragliotta allowed the fight to go on for an uncomfortably long time, in the end, Mendes would earn the victory at just two minutes, 45 seconds of Round 1.
published: 13 Aug 2022
MMA HAND WRAP - UFC GYM Ricardo Lamas - Naperville
Questions about how to wrap your hands correctly? Need a refresher? Well look no further … learn from one of the best in the business, Ricardo "The Bully" Lamas!
Video credit: Nat Jones
#ufcgymnaperville #ufcgymricardolamas #handwrap
published: 02 May 2019
Fight Night Monterrey: Ricardo Lamas Octagon Interview
Ricardo Lamas spoiled Diego Sanchez's featherweight debut with a unanimous decision victory on Saturday at Fight Night Monterrey.
published: 22 Nov 2015
Ricardo Lamas takes on Robert De Niro, Conor McGregor and Anderson Silva
Ricardo Lamas shows us his best impersonations of the Hollywood A-Lister, Robert De Niro and UFC fighters Conor McGregor and Anderson Silva. The results are HILARIOUS.
Watch the latest UFC ON FOX content: http://foxs.pt/ZEONsH
Connect with UFC ON FOX Online
Visit the UFC ON FOX WEBSITE: http://www.foxsports.com/ufc
Like UFC ON FOX on FACEBOOK: https://www.facebook.com/UFCONFOX
Follow UFC ON FOX on TWITTER: https://twitter.com/UFCONFOX
About UFC ON FOX:
The official FOX Sports home of UFC coverage. Every fight night we see every punch, kick and submission attempt and share it with you, THE FAN. Our talent includes past and current UFC Fighters, Kenny Florian, Rashad Evnas, Daniel Cormier, Brendan Schaub and Jake Ellenberger. Plus MMA fans and comedians Bryan Callen (The Hangover) and ...
published: 14 Nov 2014
UFC 214: Ricardo Lamas Octagon Interview
Watch Ricardo Lamas in the Octagon after his win over Jason Knight at UFC 214.
published: 30 Jul 2017
Max Holloway reflects on his famous exchange with Ricardo Lamas at UFC 199 | @TheBuzzer | UFC ON FOX
SUBSCRIBE for more from UFC ON FOX: https://www.youtube.com/ufconfox?sub_confirmation=1
Holloway also said he'd be willing to do it again with Anthony Pettis at UFC 206 in Toronto.
►Watch the latest content UFC on FOX content: https://www.youtube.com/playlist?list=PLoGCJSexpGtxqzzEOyuHNvOrD_EqYSA6-
►Watch the latest from UFC Tonight: https://www.youtube.com/playlist?list=PLoGCJSexpGtzVBqzn-0GTQs4IkmtCCRk9
►TUF Talk: https://www.youtube.com/playlist?list=PLoGCJSexpGtyiz8qVCn7c6HBzQilhtpRL
►FOX Sports YouTube channel: https://www.youtube.com/foxsports
►The Ultimate Fighter’s YouTube channel: https://www.youtube.com/user/TheUltimateFighterFX
About UFC ON FOX:
The official FOX Sports home of UFC coverage. We see every punch, kick and submission attempt and share it with you, THE FAN. Our...
Former featherweight title challenger Ricardo Lamas has demonstrated that he can finish fights via knockout or submission at any time.
Subscribe to get all the...
Former featherweight title challenger Ricardo Lamas has demonstrated that he can finish fights via knockout or submission at any time.
Subscribe to get all the latest UFC content: http://bit.ly/2uJRzRR
Experience UFC live with UFC FIGHT PASS, the digital subscription service of the UFC. Visit https://ufcfightpass.com/
To order UFC Pay-Per-Views on ESPN+, visit https://bit.ly/2vNIBE8 (U.S. only)
To order UFC Pay-Per-Views, visit http://welcome.ufcfightpass.com/#PPV (Non U.S.)
Connect with UFC online and on Social:
Website: http://www.ufc.com
Twitter: http://www.twitter.com/ufc
Facebook: http://www.facebook.com/ufc
Instagram: http://www.instagram.com/ufc
Snapchat: UFC
Periscope: http://Periscope.tv/ufc
Connect with UFC FIGHT PASS on Social:
Twitter: http://www.twitter.com/ufcfightpass
Facebook: http://www.facebook.com/ufcfightpass
Instagram: http://www.instagram.com/ufcfightpass
Former featherweight title challenger Ricardo Lamas has demonstrated that he can finish fights via knockout or submission at any time.
Subscribe to get all the latest UFC content: http://bit.ly/2uJRzRR
Experience UFC live with UFC FIGHT PASS, the digital subscription service of the UFC. Visit https://ufcfightpass.com/
To order UFC Pay-Per-Views on ESPN+, visit https://bit.ly/2vNIBE8 (U.S. only)
To order UFC Pay-Per-Views, visit http://welcome.ufcfightpass.com/#PPV (Non U.S.)
Connect with UFC online and on Social:
Website: http://www.ufc.com
Twitter: http://www.twitter.com/ufc
Facebook: http://www.facebook.com/ufc
Instagram: http://www.instagram.com/ufc
Snapchat: UFC
Periscope: http://Periscope.tv/ufc
Connect with UFC FIGHT PASS on Social:
Twitter: http://www.twitter.com/ufcfightpass
Facebook: http://www.facebook.com/ufcfightpass
Instagram: http://www.instagram.com/ufcfightpass
One year after his MMA fighting and UFC retirement, Ricardo Lamas stays connected to the fight game with his UFC Gym and stable of martial arts athletes.
Lamas...
One year after his MMA fighting and UFC retirement, Ricardo Lamas stays connected to the fight game with his UFC Gym and stable of martial arts athletes.
Lamas (20-8) is a former UFC title challenger and is the last person to submit current UFC champion Charles Olivera.
Directed, shot and edited by:
http://twitter.com/therayhui
Special Thanks:
https://twitter.com/ricardolamasmma
https://www.ufcgym.com/locations/nape...
http://imperialkickboxing.com
One year after his MMA fighting and UFC retirement, Ricardo Lamas stays connected to the fight game with his UFC Gym and stable of martial arts athletes.
Lamas (20-8) is a former UFC title challenger and is the last person to submit current UFC champion Charles Olivera.
Directed, shot and edited by:
http://twitter.com/therayhui
Special Thanks:
https://twitter.com/ricardolamasmma
https://www.ufcgym.com/locations/nape...
http://imperialkickboxing.com
#ufc #mma #chadmendes #combatsports #ricardolamas #fights #martialarts #kickboxing #tko #punch
UFC Fight Night: Mendes vs. Lamas (also known as UFC Fight Nigh...
#ufc #mma #chadmendes #combatsports #ricardolamas #fights #martialarts #kickboxing #tko #punch
UFC Fight Night: Mendes vs. Lamas (also known as UFC Fight Night 63) was a mixed martial arts event held on April 4, 2015, at the Patriot Center in Fairfax, Virginia.
On paper, it was one of the best pound-for-pound nontitle fights we've seen in a long while, but in the cage, the two men seemed worlds apart. Mendes, as one would expect, charged out of the gate, throwing his devastating punches with a complete lack of respect for his opponent. Lamas was clipped quickly and couldn't get his legs back under himself. While referee Dan Miragliotta allowed the fight to go on for an uncomfortably long time, in the end, Mendes would earn the victory at just two minutes, 45 seconds of Round 1.
#ufc #mma #chadmendes #combatsports #ricardolamas #fights #martialarts #kickboxing #tko #punch
UFC Fight Night: Mendes vs. Lamas (also known as UFC Fight Night 63) was a mixed martial arts event held on April 4, 2015, at the Patriot Center in Fairfax, Virginia.
On paper, it was one of the best pound-for-pound nontitle fights we've seen in a long while, but in the cage, the two men seemed worlds apart. Mendes, as one would expect, charged out of the gate, throwing his devastating punches with a complete lack of respect for his opponent. Lamas was clipped quickly and couldn't get his legs back under himself. While referee Dan Miragliotta allowed the fight to go on for an uncomfortably long time, in the end, Mendes would earn the victory at just two minutes, 45 seconds of Round 1.
Questions about how to wrap your hands correctly? Need a refresher? Well look no further … learn from one of the best in the business, Ricardo "The Bully" Lamas...
Questions about how to wrap your hands correctly? Need a refresher? Well look no further … learn from one of the best in the business, Ricardo "The Bully" Lamas!
Video credit: Nat Jones
#ufcgymnaperville #ufcgymricardolamas #handwrap
Questions about how to wrap your hands correctly? Need a refresher? Well look no further … learn from one of the best in the business, Ricardo "The Bully" Lamas!
Video credit: Nat Jones
#ufcgymnaperville #ufcgymricardolamas #handwrap
Ricardo Lamas shows us his best impersonations of the Hollywood A-Lister, Robert De Niro and UFC fighters Conor McGregor and Anderson Silva. The results are HIL...
Ricardo Lamas shows us his best impersonations of the Hollywood A-Lister, Robert De Niro and UFC fighters Conor McGregor and Anderson Silva. The results are HILARIOUS.
Watch the latest UFC ON FOX content: http://foxs.pt/ZEONsH
Connect with UFC ON FOX Online
Visit the UFC ON FOX WEBSITE: http://www.foxsports.com/ufc
Like UFC ON FOX on FACEBOOK: https://www.facebook.com/UFCONFOX
Follow UFC ON FOX on TWITTER: https://twitter.com/UFCONFOX
About UFC ON FOX:
The official FOX Sports home of UFC coverage. Every fight night we see every punch, kick and submission attempt and share it with you, THE FAN. Our talent includes past and current UFC Fighters, Kenny Florian, Rashad Evnas, Daniel Cormier, Brendan Schaub and Jake Ellenberger. Plus MMA fans and comedians Bryan Callen (The Hangover) and Adam Hunter (Last Comic Standing) have weekly shows discussing their favorite sport.
UFC ON FOX content includes clips from UFC Tonight, UFC Ultimate Insider, The Ultimate Fighter and the best from the top athletes in MMA from Ronda Rousey, Anderson Silva, Cain Velasquez, Rashad Evans, Anthony Pettis, UFC President Dana White and more.
Ricardo Lamas shows us his best impersonations of the Hollywood A-Lister, Robert De Niro and UFC fighters Conor McGregor and Anderson Silva. The results are HILARIOUS.
Watch the latest UFC ON FOX content: http://foxs.pt/ZEONsH
Connect with UFC ON FOX Online
Visit the UFC ON FOX WEBSITE: http://www.foxsports.com/ufc
Like UFC ON FOX on FACEBOOK: https://www.facebook.com/UFCONFOX
Follow UFC ON FOX on TWITTER: https://twitter.com/UFCONFOX
About UFC ON FOX:
The official FOX Sports home of UFC coverage. Every fight night we see every punch, kick and submission attempt and share it with you, THE FAN. Our talent includes past and current UFC Fighters, Kenny Florian, Rashad Evnas, Daniel Cormier, Brendan Schaub and Jake Ellenberger. Plus MMA fans and comedians Bryan Callen (The Hangover) and Adam Hunter (Last Comic Standing) have weekly shows discussing their favorite sport.
UFC ON FOX content includes clips from UFC Tonight, UFC Ultimate Insider, The Ultimate Fighter and the best from the top athletes in MMA from Ronda Rousey, Anderson Silva, Cain Velasquez, Rashad Evans, Anthony Pettis, UFC President Dana White and more.
SUBSCRIBE for more from UFC ON FOX: https://www.youtube.com/ufconfox?sub_confirmation=1
Holloway also said he'd be willing to do it again with Anthony Pettis at...
SUBSCRIBE for more from UFC ON FOX: https://www.youtube.com/ufconfox?sub_confirmation=1
Holloway also said he'd be willing to do it again with Anthony Pettis at UFC 206 in Toronto.
►Watch the latest content UFC on FOX content: https://www.youtube.com/playlist?list=PLoGCJSexpGtxqzzEOyuHNvOrD_EqYSA6-
►Watch the latest from UFC Tonight: https://www.youtube.com/playlist?list=PLoGCJSexpGtzVBqzn-0GTQs4IkmtCCRk9
►TUF Talk: https://www.youtube.com/playlist?list=PLoGCJSexpGtyiz8qVCn7c6HBzQilhtpRL
►FOX Sports YouTube channel: https://www.youtube.com/foxsports
►The Ultimate Fighter’s YouTube channel: https://www.youtube.com/user/TheUltimateFighterFX
About UFC ON FOX:
The official FOX Sports home of UFC coverage. We see every punch, kick and submission attempt and share it with you, THE FAN. Our talent includes past and current UFC fighters such as Daniel Cormier, Michael Bisping, Dominick Cruz, Kenny Florian, Rashad Evans and more.
UFC ON FOX content includes highlights, press conferences, weigh-ins and analysis from all PPV events and Fight Nights on FOX and FS1. You’ll also find clips from UFC Tonight, UFC Ultimate Insider, The Ultimate Fighter and the best from the top athletes in MMA.
SUBSCRIBE for more from UFC ON FOX: https://www.youtube.com/ufconfox?sub_confirmation=1
Holloway also said he'd be willing to do it again with Anthony Pettis at UFC 206 in Toronto.
►Watch the latest content UFC on FOX content: https://www.youtube.com/playlist?list=PLoGCJSexpGtxqzzEOyuHNvOrD_EqYSA6-
►Watch the latest from UFC Tonight: https://www.youtube.com/playlist?list=PLoGCJSexpGtzVBqzn-0GTQs4IkmtCCRk9
►TUF Talk: https://www.youtube.com/playlist?list=PLoGCJSexpGtyiz8qVCn7c6HBzQilhtpRL
►FOX Sports YouTube channel: https://www.youtube.com/foxsports
►The Ultimate Fighter’s YouTube channel: https://www.youtube.com/user/TheUltimateFighterFX
About UFC ON FOX:
The official FOX Sports home of UFC coverage. We see every punch, kick and submission attempt and share it with you, THE FAN. Our talent includes past and current UFC fighters such as Daniel Cormier, Michael Bisping, Dominick Cruz, Kenny Florian, Rashad Evans and more.
UFC ON FOX content includes highlights, press conferences, weigh-ins and analysis from all PPV events and Fight Nights on FOX and FS1. You’ll also find clips from UFC Tonight, UFC Ultimate Insider, The Ultimate Fighter and the best from the top athletes in MMA.
Former featherweight title challenger Ricardo Lamas has demonstrated that he can finish fights via knockout or submission at any time.
Subscribe to get all the latest UFC content: http://bit.ly/2uJRzRR
Experience UFC live with UFC FIGHT PASS, the digital subscription service of the UFC. Visit https://ufcfightpass.com/
To order UFC Pay-Per-Views on ESPN+, visit https://bit.ly/2vNIBE8 (U.S. only)
To order UFC Pay-Per-Views, visit http://welcome.ufcfightpass.com/#PPV (Non U.S.)
Connect with UFC online and on Social:
Website: http://www.ufc.com
Twitter: http://www.twitter.com/ufc
Facebook: http://www.facebook.com/ufc
Instagram: http://www.instagram.com/ufc
Snapchat: UFC
Periscope: http://Periscope.tv/ufc
Connect with UFC FIGHT PASS on Social:
Twitter: http://www.twitter.com/ufcfightpass
Facebook: http://www.facebook.com/ufcfightpass
Instagram: http://www.instagram.com/ufcfightpass
One year after his MMA fighting and UFC retirement, Ricardo Lamas stays connected to the fight game with his UFC Gym and stable of martial arts athletes.
Lamas (20-8) is a former UFC title challenger and is the last person to submit current UFC champion Charles Olivera.
Directed, shot and edited by:
http://twitter.com/therayhui
Special Thanks:
https://twitter.com/ricardolamasmma
https://www.ufcgym.com/locations/nape...
http://imperialkickboxing.com
#ufc #mma #chadmendes #combatsports #ricardolamas #fights #martialarts #kickboxing #tko #punch
UFC Fight Night: Mendes vs. Lamas (also known as UFC Fight Night 63) was a mixed martial arts event held on April 4, 2015, at the Patriot Center in Fairfax, Virginia.
On paper, it was one of the best pound-for-pound nontitle fights we've seen in a long while, but in the cage, the two men seemed worlds apart. Mendes, as one would expect, charged out of the gate, throwing his devastating punches with a complete lack of respect for his opponent. Lamas was clipped quickly and couldn't get his legs back under himself. While referee Dan Miragliotta allowed the fight to go on for an uncomfortably long time, in the end, Mendes would earn the victory at just two minutes, 45 seconds of Round 1.
Questions about how to wrap your hands correctly? Need a refresher? Well look no further … learn from one of the best in the business, Ricardo "The Bully" Lamas!
Video credit: Nat Jones
#ufcgymnaperville #ufcgymricardolamas #handwrap
Ricardo Lamas shows us his best impersonations of the Hollywood A-Lister, Robert De Niro and UFC fighters Conor McGregor and Anderson Silva. The results are HILARIOUS.
Watch the latest UFC ON FOX content: http://foxs.pt/ZEONsH
Connect with UFC ON FOX Online
Visit the UFC ON FOX WEBSITE: http://www.foxsports.com/ufc
Like UFC ON FOX on FACEBOOK: https://www.facebook.com/UFCONFOX
Follow UFC ON FOX on TWITTER: https://twitter.com/UFCONFOX
About UFC ON FOX:
The official FOX Sports home of UFC coverage. Every fight night we see every punch, kick and submission attempt and share it with you, THE FAN. Our talent includes past and current UFC Fighters, Kenny Florian, Rashad Evnas, Daniel Cormier, Brendan Schaub and Jake Ellenberger. Plus MMA fans and comedians Bryan Callen (The Hangover) and Adam Hunter (Last Comic Standing) have weekly shows discussing their favorite sport.
UFC ON FOX content includes clips from UFC Tonight, UFC Ultimate Insider, The Ultimate Fighter and the best from the top athletes in MMA from Ronda Rousey, Anderson Silva, Cain Velasquez, Rashad Evans, Anthony Pettis, UFC President Dana White and more.
SUBSCRIBE for more from UFC ON FOX: https://www.youtube.com/ufconfox?sub_confirmation=1
Holloway also said he'd be willing to do it again with Anthony Pettis at UFC 206 in Toronto.
►Watch the latest content UFC on FOX content: https://www.youtube.com/playlist?list=PLoGCJSexpGtxqzzEOyuHNvOrD_EqYSA6-
►Watch the latest from UFC Tonight: https://www.youtube.com/playlist?list=PLoGCJSexpGtzVBqzn-0GTQs4IkmtCCRk9
►TUF Talk: https://www.youtube.com/playlist?list=PLoGCJSexpGtyiz8qVCn7c6HBzQilhtpRL
►FOX Sports YouTube channel: https://www.youtube.com/foxsports
►The Ultimate Fighter’s YouTube channel: https://www.youtube.com/user/TheUltimateFighterFX
About UFC ON FOX:
The official FOX Sports home of UFC coverage. We see every punch, kick and submission attempt and share it with you, THE FAN. Our talent includes past and current UFC fighters such as Daniel Cormier, Michael Bisping, Dominick Cruz, Kenny Florian, Rashad Evans and more.
UFC ON FOX content includes highlights, press conferences, weigh-ins and analysis from all PPV events and Fight Nights on FOX and FS1. You’ll also find clips from UFC Tonight, UFC Ultimate Insider, The Ultimate Fighter and the best from the top athletes in MMA.
Ricardo Alejandro Lamas (born May 21, 1982) is an American mixed martial artist who currently fights as a featherweight in the Ultimate Fighting Championship organization. He trains with local powerhouse MMA Masters in Miami, Florida and Team Top Notch in Villa Park, Illinois. In December 2013, Lamas was awarded his black belt in Brazilian Jiu-jitsu under 2007 World Nogi Jiu Jitsu champion and owner of MMA Masters Daniel Valverde. As of August 17, 2015, he is #4 in the official UFC featherweight rankings and ranked the #3 featherweight in the world by Sherdog.
Personal life
Lamas' father is Cuban and his mother is Mexican. The flags of these two countries are often displayed on his clothing during his fights.
College wrestling
Lamas graduated with a degree in exercise science from Elmhurst College in 2005, where he was a member of the men's wrestling team and earned All-American honors at the NCAA Division III Men's Wrestling Championships at 157lbs. During his collegiate wrestling career (2001–2005), he racked up over 100 wins. He was also a two-time CCIW Champion, and was named the CCIW's "Most Outstanding Wrestler" during the 2003-04 season. Lamas returned to Elmhurst after graduation to serve as the assistant men's wrestling coach.