Lego A/S (doing business as The Lego Group) is a family-owned company based in Billund, Denmark, which manufactures Lego brand toys.
The company was founded in 1932 by Ole Kirk Christiansen. The word "lego" is derived from the Danish words "leg godt", meaning "play well". The word "lego" also means "I put together" in Latin, and "I connect" or "I tie" in Italian. In the first half of 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales.
History
The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings, such as wooden ducks during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. Today, the company is an iconic brand.
Trademark and patents
Since the expiration of the last standing Lego patent in 1989, a number of companies have produced interlocking bricks that are similar to Lego bricks. The toy company Tyco Toys produced such bricks for a time; other competitors include Mega Bloks and Best-Lock. These competitor products are typically compatible with Lego bricks, and are marketed at a lower cost than Lego sets.
Here's our fantastic short documentary showing you exactly how our iconic LEGO bricks are made. Be prepared for all your questions to be be answered!
published: 02 Sep 2017
The LEGO Story - How it all started
As the LEGO® Group celebrates its 80th Birthday, we take a look back at it's history with this short animated film. Watch as Ole Kirk Christiansen started this incredible journey in his carpentry workshop!
Find out more here: https://www.facebook.com/LEGO
Watch the outtakes! http://youtu.be/g-olhaMCRDE
Subscribe to the LEGO YouTube channel: www.youtube.com/LEGO
Check out the LEGO website: www.LEGO.com
#LEGO90years
published: 24 Aug 2012
Elf Workshop LEGO Kinetic Sculpture
A small LEGO kinetic sculpture of a few elves, assembling a toy train in their workshop. It's one of my favourite holiday designs, that gets put on the mantle every year.
Building instructions freely available - https://jkbrickworks.com/elf-workshop
Patreon: https://www.patreon.com/JKBrickworks
#lego #elves #workshop
published: 08 Dec 2022
LEGO Super Mario Cool Mechanisms
As far as cool mechanisms and functions go, LEGO Super Mario sets have the best ones.
Here's a few highlights of cool LEGO Functions and Mechanisms on LEGO Super Mario sets.
#shorts #lego #supermario
published: 07 Dec 2022
First Look Inside the New LEGO HQ Office in Denmark!
Tour the new LEGO Campus office at LEGO headquarters in Billund, Denmark. Special thanks to Jakob from Brick Bakery for producing this video. Check out Brick Bakery: http://bit.ly/32ZOaeu
🔔Subscribe for awesome new LEGO videos every day! https://goo.gl/xFsBuQ
👕Our merch store with exclusive LEGO shirt designs: http://BTBmerch.com
💥Top 10 LEGO Star Wars Creations: https://youtu.be/uxZ73f-OHK4
🏰Top 10 LEGO Castles: https://youtu.be/hsfmkiVNx8k
🚀Top 10 LEGO Spaceships: https://youtu.be/6ECLt4zaq0I
🎖️Top 10 LEGO WWII Creations: https://youtu.be/zalzpit4C0U
💰Help us continue to make videos by using our Amazon affiliate link. There's no extra cost to you! Just click this link, search for the item you want, and check out like normal: https://amzn.to/2VNjkSb (Thanks for your support!)
💬Help tr...
published: 31 Oct 2019
The LEGO Group: The Big Business Built Upon Little Bricks
This episode was made possible by our Patreon community! ❤️
See new videos early, participate in exclusive Q&As, and more!
➡️ https://www.patreon.com/Business_Casual
The LEGO is recognized across the world by kids everywhere. Today, we'll take a look at the story of how the Lego Group built a massive business one plastic brick at a time.
Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots.
The Lego Group began manuf...
published: 08 Jul 2016
The LEGO® Story
As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.
Find out more here, http://www.facebook.com/LEGOGROUP
See the Outtake video! http://youtu.be/g-olhaMCRDE
As the LEGO® Group celebrates its 80th Birthday, we take a look back at it's history with this short animated film. Watch as Ole Kirk Christiansen started this ...
As the LEGO® Group celebrates its 80th Birthday, we take a look back at it's history with this short animated film. Watch as Ole Kirk Christiansen started this incredible journey in his carpentry workshop!
Find out more here: https://www.facebook.com/LEGO
Watch the outtakes! http://youtu.be/g-olhaMCRDE
Subscribe to the LEGO YouTube channel: www.youtube.com/LEGO
Check out the LEGO website: www.LEGO.com
#LEGO90years
As the LEGO® Group celebrates its 80th Birthday, we take a look back at it's history with this short animated film. Watch as Ole Kirk Christiansen started this incredible journey in his carpentry workshop!
Find out more here: https://www.facebook.com/LEGO
Watch the outtakes! http://youtu.be/g-olhaMCRDE
Subscribe to the LEGO YouTube channel: www.youtube.com/LEGO
Check out the LEGO website: www.LEGO.com
#LEGO90years
A small LEGO kinetic sculpture of a few elves, assembling a toy train in their workshop. It's one of my favourite holiday designs, that gets put on the mantle e...
A small LEGO kinetic sculpture of a few elves, assembling a toy train in their workshop. It's one of my favourite holiday designs, that gets put on the mantle every year.
Building instructions freely available - https://jkbrickworks.com/elf-workshop
Patreon: https://www.patreon.com/JKBrickworks
#lego #elves #workshop
A small LEGO kinetic sculpture of a few elves, assembling a toy train in their workshop. It's one of my favourite holiday designs, that gets put on the mantle every year.
Building instructions freely available - https://jkbrickworks.com/elf-workshop
Patreon: https://www.patreon.com/JKBrickworks
#lego #elves #workshop
As far as cool mechanisms and functions go, LEGO Super Mario sets have the best ones.
Here's a few highlights of cool LEGO Functions and Mechanisms on LEGO Supe...
As far as cool mechanisms and functions go, LEGO Super Mario sets have the best ones.
Here's a few highlights of cool LEGO Functions and Mechanisms on LEGO Super Mario sets.
#shorts #lego #supermario
As far as cool mechanisms and functions go, LEGO Super Mario sets have the best ones.
Here's a few highlights of cool LEGO Functions and Mechanisms on LEGO Super Mario sets.
#shorts #lego #supermario
Tour the new LEGO Campus office at LEGO headquarters in Billund, Denmark. Special thanks to Jakob from Brick Bakery for producing this video. Check out Brick Ba...
Tour the new LEGO Campus office at LEGO headquarters in Billund, Denmark. Special thanks to Jakob from Brick Bakery for producing this video. Check out Brick Bakery: http://bit.ly/32ZOaeu
🔔Subscribe for awesome new LEGO videos every day! https://goo.gl/xFsBuQ
👕Our merch store with exclusive LEGO shirt designs: http://BTBmerch.com
💥Top 10 LEGO Star Wars Creations: https://youtu.be/uxZ73f-OHK4
🏰Top 10 LEGO Castles: https://youtu.be/hsfmkiVNx8k
🚀Top 10 LEGO Spaceships: https://youtu.be/6ECLt4zaq0I
🎖️Top 10 LEGO WWII Creations: https://youtu.be/zalzpit4C0U
💰Help us continue to make videos by using our Amazon affiliate link. There's no extra cost to you! Just click this link, search for the item you want, and check out like normal: https://amzn.to/2VNjkSb (Thanks for your support!)
💬Help translate our videos! http://bit.ly/2K5Q6rC
Sponsored by Brickmania. Winners aren’t born… they’re built!
Use promo code BEYONDTHEBRICK at http://www.brickmania.com/ for 5% off your order!
Intro music: "Jay Jay" by Kevin MacLeod at https://incompetech.com/
--
Merch - http://BTBmerch.com
Contact us: beyondthebricktv(at)gmail.com
Subscribe on YouTube - https://goo.gl/xFsBuQ
Instagram - https://goo.gl/UYxL4I
Twitter - http://goo.gl/ub844
Facebook - http://goo.gl/NZQysf
Tour the new LEGO Campus office at LEGO headquarters in Billund, Denmark. Special thanks to Jakob from Brick Bakery for producing this video. Check out Brick Bakery: http://bit.ly/32ZOaeu
🔔Subscribe for awesome new LEGO videos every day! https://goo.gl/xFsBuQ
👕Our merch store with exclusive LEGO shirt designs: http://BTBmerch.com
💥Top 10 LEGO Star Wars Creations: https://youtu.be/uxZ73f-OHK4
🏰Top 10 LEGO Castles: https://youtu.be/hsfmkiVNx8k
🚀Top 10 LEGO Spaceships: https://youtu.be/6ECLt4zaq0I
🎖️Top 10 LEGO WWII Creations: https://youtu.be/zalzpit4C0U
💰Help us continue to make videos by using our Amazon affiliate link. There's no extra cost to you! Just click this link, search for the item you want, and check out like normal: https://amzn.to/2VNjkSb (Thanks for your support!)
💬Help translate our videos! http://bit.ly/2K5Q6rC
Sponsored by Brickmania. Winners aren’t born… they’re built!
Use promo code BEYONDTHEBRICK at http://www.brickmania.com/ for 5% off your order!
Intro music: "Jay Jay" by Kevin MacLeod at https://incompetech.com/
--
Merch - http://BTBmerch.com
Contact us: beyondthebricktv(at)gmail.com
Subscribe on YouTube - https://goo.gl/xFsBuQ
Instagram - https://goo.gl/UYxL4I
Twitter - http://goo.gl/ub844
Facebook - http://goo.gl/NZQysf
This episode was made possible by our Patreon community! ❤️
See new videos early, participate in exclusive Q&As, and more!
➡️ https://www.patreon.com/Business_C...
This episode was made possible by our Patreon community! ❤️
See new videos early, participate in exclusive Q&As, and more!
➡️ https://www.patreon.com/Business_Casual
The LEGO is recognized across the world by kids everywhere. Today, we'll take a look at the story of how the Lego Group built a massive business one plastic brick at a time.
Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots.
The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.
⭑ Subscribe to Business Casual → http://gobc.tv/sub
⭑ Enjoyed the vid? Hit the like button!
📚 If you enjoyed this video about Lego and want to learn even more, we recommend you read the book "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry" 👉 https://amzn.to/2zDukw7
(Note: as an Amazon Associate, we earn from qualifying purchases).
Your support makes our content possible! ❤️
Follow us on:
► Twitter → http://gobc.tv/twtr
► Instagram → https://gobc.tv/ig
► Facebook → http://gobc.tv/fb
► LinkedIn → https://gobc.tv/linkedin
► Reddit → https://gobc.tv/reddit
► Medium → https://gobc.tv/medium
⬇️ Exclusive Sponsor Offers (Only For BC Fans) ⬇️
✪ Sign-up for Acorns! 👉 https://gobc.tv/acorns
✪ Skillshare (get 2 months free) 👉http://gobc.tv/skillshare
✪ Try DollarShaveClub (just $5!) 👉http://dollarshaveclub.com/bc
✪ Try Blinkist free for 7 days! 👉https://gobc.tv/readblinkist
#LEGO #Denmark #History
This episode was made possible by our Patreon community! ❤️
See new videos early, participate in exclusive Q&As, and more!
➡️ https://www.patreon.com/Business_Casual
The LEGO is recognized across the world by kids everywhere. Today, we'll take a look at the story of how the Lego Group built a massive business one plastic brick at a time.
Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots.
The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.
⭑ Subscribe to Business Casual → http://gobc.tv/sub
⭑ Enjoyed the vid? Hit the like button!
📚 If you enjoyed this video about Lego and want to learn even more, we recommend you read the book "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry" 👉 https://amzn.to/2zDukw7
(Note: as an Amazon Associate, we earn from qualifying purchases).
Your support makes our content possible! ❤️
Follow us on:
► Twitter → http://gobc.tv/twtr
► Instagram → https://gobc.tv/ig
► Facebook → http://gobc.tv/fb
► LinkedIn → https://gobc.tv/linkedin
► Reddit → https://gobc.tv/reddit
► Medium → https://gobc.tv/medium
⬇️ Exclusive Sponsor Offers (Only For BC Fans) ⬇️
✪ Sign-up for Acorns! 👉 https://gobc.tv/acorns
✪ Skillshare (get 2 months free) 👉http://gobc.tv/skillshare
✪ Try DollarShaveClub (just $5!) 👉http://dollarshaveclub.com/bc
✪ Try Blinkist free for 7 days! 👉https://gobc.tv/readblinkist
#LEGO #Denmark #History
As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.
Find out more here, http://www.facebook.com/L...
As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.
Find out more here, http://www.facebook.com/LEGOGROUP
See the Outtake video! http://youtu.be/g-olhaMCRDE
As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.
Find out more here, http://www.facebook.com/LEGOGROUP
See the Outtake video! http://youtu.be/g-olhaMCRDE
As the LEGO® Group celebrates its 80th Birthday, we take a look back at it's history with this short animated film. Watch as Ole Kirk Christiansen started this incredible journey in his carpentry workshop!
Find out more here: https://www.facebook.com/LEGO
Watch the outtakes! http://youtu.be/g-olhaMCRDE
Subscribe to the LEGO YouTube channel: www.youtube.com/LEGO
Check out the LEGO website: www.LEGO.com
#LEGO90years
A small LEGO kinetic sculpture of a few elves, assembling a toy train in their workshop. It's one of my favourite holiday designs, that gets put on the mantle every year.
Building instructions freely available - https://jkbrickworks.com/elf-workshop
Patreon: https://www.patreon.com/JKBrickworks
#lego #elves #workshop
As far as cool mechanisms and functions go, LEGO Super Mario sets have the best ones.
Here's a few highlights of cool LEGO Functions and Mechanisms on LEGO Super Mario sets.
#shorts #lego #supermario
Tour the new LEGO Campus office at LEGO headquarters in Billund, Denmark. Special thanks to Jakob from Brick Bakery for producing this video. Check out Brick Bakery: http://bit.ly/32ZOaeu
🔔Subscribe for awesome new LEGO videos every day! https://goo.gl/xFsBuQ
👕Our merch store with exclusive LEGO shirt designs: http://BTBmerch.com
💥Top 10 LEGO Star Wars Creations: https://youtu.be/uxZ73f-OHK4
🏰Top 10 LEGO Castles: https://youtu.be/hsfmkiVNx8k
🚀Top 10 LEGO Spaceships: https://youtu.be/6ECLt4zaq0I
🎖️Top 10 LEGO WWII Creations: https://youtu.be/zalzpit4C0U
💰Help us continue to make videos by using our Amazon affiliate link. There's no extra cost to you! Just click this link, search for the item you want, and check out like normal: https://amzn.to/2VNjkSb (Thanks for your support!)
💬Help translate our videos! http://bit.ly/2K5Q6rC
Sponsored by Brickmania. Winners aren’t born… they’re built!
Use promo code BEYONDTHEBRICK at http://www.brickmania.com/ for 5% off your order!
Intro music: "Jay Jay" by Kevin MacLeod at https://incompetech.com/
--
Merch - http://BTBmerch.com
Contact us: beyondthebricktv(at)gmail.com
Subscribe on YouTube - https://goo.gl/xFsBuQ
Instagram - https://goo.gl/UYxL4I
Twitter - http://goo.gl/ub844
Facebook - http://goo.gl/NZQysf
This episode was made possible by our Patreon community! ❤️
See new videos early, participate in exclusive Q&As, and more!
➡️ https://www.patreon.com/Business_Casual
The LEGO is recognized across the world by kids everywhere. Today, we'll take a look at the story of how the Lego Group built a massive business one plastic brick at a time.
Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots.
The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.
⭑ Subscribe to Business Casual → http://gobc.tv/sub
⭑ Enjoyed the vid? Hit the like button!
📚 If you enjoyed this video about Lego and want to learn even more, we recommend you read the book "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry" 👉 https://amzn.to/2zDukw7
(Note: as an Amazon Associate, we earn from qualifying purchases).
Your support makes our content possible! ❤️
Follow us on:
► Twitter → http://gobc.tv/twtr
► Instagram → https://gobc.tv/ig
► Facebook → http://gobc.tv/fb
► LinkedIn → https://gobc.tv/linkedin
► Reddit → https://gobc.tv/reddit
► Medium → https://gobc.tv/medium
⬇️ Exclusive Sponsor Offers (Only For BC Fans) ⬇️
✪ Sign-up for Acorns! 👉 https://gobc.tv/acorns
✪ Skillshare (get 2 months free) 👉http://gobc.tv/skillshare
✪ Try DollarShaveClub (just $5!) 👉http://dollarshaveclub.com/bc
✪ Try Blinkist free for 7 days! 👉https://gobc.tv/readblinkist
#LEGO #Denmark #History
As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.
Find out more here, http://www.facebook.com/LEGOGROUP
See the Outtake video! http://youtu.be/g-olhaMCRDE
Lego A/S (doing business as The Lego Group) is a family-owned company based in Billund, Denmark, which manufactures Lego brand toys.
The company was founded in 1932 by Ole Kirk Christiansen. The word "lego" is derived from the Danish words "leg godt", meaning "play well". The word "lego" also means "I put together" in Latin, and "I connect" or "I tie" in Italian. In the first half of 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales.
History
The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings, such as wooden ducks during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. Today, the company is an iconic brand.
Trademark and patents
Since the expiration of the last standing Lego patent in 1989, a number of companies have produced interlocking bricks that are similar to Lego bricks. The toy company Tyco Toys produced such bricks for a time; other competitors include Mega Bloks and Best-Lock. These competitor products are typically compatible with Lego bricks, and are marketed at a lower cost than Lego sets.
The podcast touches on the collaboration between LEGOGroup and the museum in the designing process of the set and the story on how Vincent became known as the painter of sunflowers.
... for Lego characters in the parks and hotels ... Investors include a consortium, such as asset management company Blackstone and the Kristiansen family’s investment company, which controls The Lego Group.
It's the first time that global toy giant, the LEGOGroup, is providing such a unique festive and interactive presence at the garden to celebrate the Spring Festival... element in our LEGO sets.".
It's the first time that global toy giant, the LEGOGroup, is providing such a unique festive and interactive presence at the garden to celebrate the Spring Festival... element in our LEGO sets.".
Grab your straw hats! The LEGOGroup, Netflix and Tomorrow Studios are coming together to chart a course into the Grand Line, bringing the epic live-action series ONE PIECE to life for LEGO® building ...
LEGOBuildFun for Kids... Kids can follow instructions, or create something completely new while expanding their imaginations with additional STEM challenges for each age group.LEGO and STEM items supplied are for library use only ... Lego raffle.
... age groups ... MSC’s kids’ clubs are extraordinarily elaborate; the jazzy MSC WorldEuropa, for example, has five different spaces for age groups from babies to 17 and an entire room dedicated to Lego.
LEGO and STEM build fun at the Hoyt Library. Enjoy LEGO and STEM fun for ages 6 to 15 years of age each from 5.15 to 6.15 p.m ... LEGO building is ... The LEGO and STEM items supplied are for library use only.
About the LEGOGroup.. The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play ...Today, the LEGO Group remains a family-owned company headquartered in Billund.
Ole Hammer, director of Denmark government and public affairs at the LegoGroup, described the CIIE as a premier platform for international collaboration and brand visibility. Lego has actively ...